Skip to content
中文Subscribe

#生成式引擎优化

Today0items
Sep 25Fri
  1. Skift Feed

    Skift-McKinsey Study: Travel Booking Journey Shifts From Linear to Orbital

    Skift and McKinsey's seventh annual research collaboration, based on a study of 1,000 consumers and traveler diaries, found the booking journey has transformed from a linear path to an orbit that expands, contracts, and continues well past the transaction. McKinsey partner Constantin said touch points from intention to booking grew from roughly 45 in 2018 to an estimated 65 now. More than 50% of travelers change their minds and rebook after the initial booking, with about 40% seeking better prices and 30% driven by fear of making the wrong choice. More than 70% of travelers use AI for research and comparison, but fewer than 16% are comfortable booking through an AI tool. IHG is rolling out…

  2. Hospitality Technology

    Castle Resorts Rebuilds Web Platform with AI-First Stack to Unify 5 Reservation Engines

    Hawaii-based management company Castle Resorts & Hotels rebuilt its enterprise digital platform, CastleResorts.com, using an AI-assisted development model to aggregate its multi-property portfolio under a single direct-booking architecture. Its core technical approach is a unified booking interface that queries and routes guest searches across five distinct reservation systems spanning 20 properties in Hawaii, Reno and Auckland. The project bypassed traditional software agency models, completing the build in under four months for a low five-figure sum ($10k-$50k range), versus the typical 12-month timeline and high six-figure budget. The platform also structures its architecture and schema…