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Aug 20Thu
  1. PhocusWire All News

    Radisson Hotel Group's AI transformation: Price match boosts direct bookings

    Velit Dundar, VP of Global E-commerce at Radisson Hotel Group, shared insights on AI transformation in an interview with PhocusWire. The price match feature launched in July automatically detects lower rates on OTAs and matches them on Radisson's website, resulting in a +19% uplift in direct-channel conversion. In collaboration with Google Cloud and Accenture, generative AI automates ad creation and localization across 30+ languages, leading to a +22% increase in ad-driven revenue, +35% increase in return on ad spend, and +50% productivity improvement for media teams. AI has also nearly halved time-to-hire. Dundar emphasizes that AI should enhance rather than replace human hospitality, and…

Aug 17Mon
Apr 6Mon
  1. PhocusWire All News

    Lake.com introduces subscription model for hosts

    Lake.com launched an annual subscription model for STR hosts and property managers, replacing commission-based bookings. Premium costs $499/year, Portfolio $3,999/year, offering commission-free booking and direct booking. This responds to the direct booking trend, providing more flexibility.

Mar 12Thu
  1. PhocusWire All News

    Short-term rental sector bets on AI search to drive direct bookings

    The short-term rental sector is on the cusp of a shift driven by AI search, but key players are uncertain how it will disrupt traditional booking patterns. LLMs like ChatGPT and Claude are jostling for position, and Google is experimenting with AI-mode ads. Experts advise acting now and hedging bets. Data shows AI search traffic is still small but growing fast. For example, Forge Holiday Group sees 7% of traffic from AI, and Pass the Keys estimates zero-click results contribute 8-10%. Many operators have low direct booking shares, but AI may present opportunities.