CAR Inc. and CCTV Video Launch Self-Drive Culture Show, Proposing 'Chinese Self-Drive Culture'
On 16 September, 'Let's Go! Shenzhou Mountains and Seas', described as China's first self-drive culture exploration programme and produced by CAR Inc. with CCTV Video, premiered. CAR Inc. systematically proposed the concept of 'Chinese self-drive culture' at industry level for the first time. The programme features six representative self-drive routes: the northwest gobi, northeast forests, Lingnan life, western Yunnan plateau, Hainan island and Jiangnan water towns. CAR Inc. says it has 19 years of industry experience, a service network covering more than 360 cities with 6,500 directly operated outlets, a fleet of over 220,000 vehicles and 210 million users. Data shows self-drive travel ac…
Impact and considerations
The outlet, fleet and user figures disclosed by CAR Inc., together with the 77.4% self-drive share, offer a reference for assessing the scale of China's self-drive market and rental supplier capability; corporate travel and team-building vehicle procurement can use this to gauge supplier coverage.
Key points
- On 16 September, 'Let's Go! Shenzhou Mountains and Seas', described as China's first self-drive culture exploration programme and produced by CAR Inc. with CCTV Video, premiered.
- CAR Inc. systematically proposed the concept of 'Chinese self-drive culture' at industry level for the first time, building a value narrative for domestic self-drive travel.
- The programme features six representative self-drive routes — the northwest gobi, northeast forests, Lingnan life, western Yunnan plateau, Hainan island and Jiangnan water towns — with CCTV hosts and entertainment figures travelling immersively.
- CAR Inc. says it has 19 years of industry experience and a service network covering more than 360 cities with 6,500 directly operated outlets.
- CAR Inc. has a fleet of over 220,000 vehicles and 210 million users.
- Data shows self-drive travel accounted for 77.4% of preferred travel modes in 2025.
- CAR Inc. CEO Gao Dewu said the company will maintain its position as a pioneer and advocate of Chinese self-drive culture.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 22 Sept 2026, 08:00
- Page published
- 22 Sept 2026, 18:06
- Last updated
- 22 Sept 2026, 08:00
- Original links
- China Tourism News：《出发吧！神州山海》首播-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 22 Sept 2026, 08:00