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Rural TourismChina / Zaoyang / Hubei / Xiangyang

China Farmers' Harvest Festival to Feature 47 Key Activities

23 September marks the ninth China Farmers' Harvest Festival. On 9 September, the Ministry of Agriculture and Rural Affairs held a press conference in Beijing to present the 2026 arrangements, featuring 47 key activities. The theme is 'Harvest Opens New Prospects, Hard Work Promotes Revitalisation'. The national main event will be held in Dongjiao Village, Zaoyang City, Xiangyang, Hubei Province, with 46 activities including an autumn consumption season. The autumn consumption season features better supply, newer scenarios and more practical promotions, and will promote quality leisure agriculture and rural tourism routes.

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Impact and considerations

The Harvest Festival's autumn consumption season promotes rural tourism upgrades and quality leisure agriculture routes, creating an autumn marketing window for tourism companies and rural destinations. Activities encourage integrating harvest scenes with culture, tourism, health and sports to create immersive consump…

Key points

  • 23 September marks the ninth China Farmers' Harvest Festival, with the theme 'Harvest Opens New Prospects, Hard Work Promotes Revitalisation'.
  • The Ministry of Agriculture and Rural Affairs will organise 47 key activities under a '1+N' framework; the '1' is the national main event in Dongjiao Village, Zaoyang City, Xiangyang, Hubei Province.
  • The 'N' comprises 46 farmer-centred activities covering technology, legal education, culture and sports, and production-marketing matchmaking.
  • The autumn consumption season features three characteristics: better supply, newer scenarios and more practical promotions.
  • Relevant units will hold exchange events on rural 'small but beautiful' tourism upgrades and promote quality leisure agriculture and rural tourism routes.
  • Localities are encouraged to hold harvest markets, deeply integrating harvest scenes, rural landscapes and folk customs with culture, tourism, health and sports.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
10 Sept 2026, 08:00
Page published
11 Sept 2026, 00:04
Last updated
10 Sept 2026, 08:00
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