Beijing Implements 15th Five-Year Tourism Plan to Build Pioneer Zone

Key points

• The 15th Five-Year Plan for Building a Tourism Power designates Beijing as a tourism hub city and a key inbound tourism city.
• Beijing will focus on building a world-class tourism city and global tourism destination, improving five systems: public services, premium content creation, industry development, global promotion and market governance.
• Beijing will facilitate inbound tourism customs clearance, payment, communications, accommodation, transport, reservations and guiding, with emphasis on centralized departure tax refund mechanisms.
• Beijing will develop business and MICE tourism, upgrade the Beijing Inbound Tourism Development Conference, and implement tailored promotion for key source markets.
• Beijing will deepen strategic cooperation with international mainstream online travel platforms, tour operators and media, expanding its global strategic partners.
• Beijing will deepen transport-tourism integration with customized and diversified tourist bus services, and implement a smart tourism initiative to expand AI and other frontier technology applications.
• Beijing will optimize its culture and tourism industry layout, reduce density and improve quality in the core area, build four culture and tourism vitality zones, and deepen Beijing-Tianjin-Hebei coordination.
• Beijing will improve its market governance system, continue addressing involutionary competition on accommodation platforms, and crack down on false advertising, forced consumption and unlicensed operations.