Beijing-Tianjin-Hebei and Yangtze Delta Hold Tourism Promotion in Suzhou
The Beijing-Tianjin-Hebei and Yangtze River Delta regional tourism promotion exchange event was recently held in Suzhou, Jiangsu, initiated by the Beijing Municipal Bureau of Culture and Tourism and co-hosted with tourism authorities of Tianjin, Hebei, Shanghai, Jiangsu, Zhejiang and Anhui. During the event, tourism associations and travel agency representatives from both regions signed letters of intent on mutual visitor exchange, agreeing on joint route development, product co-creation, brand co-promotion and market expansion. Tongcheng Travel, together with the Beijing bureau, launched a "Beijing-Tianjin-Hebei x Yangtze River Delta north-south mutual travel consumption feature" and platf…
Impact and considerations
Tourism associations and travel agencies from both regions signed mutual visitor exchange agreements, and Tongcheng Travel launched a north-south mutual travel feature and dual-holiday promotions, showing OTA platforms are engaging in regional visitor exchange and consumption stimulus, relevant to travel companies tra…
Key points
- The Beijing-Tianjin-Hebei and Yangtze River Delta regional tourism promotion exchange event was held in Suzhou, Jiangsu, initiated by the Beijing Municipal Bureau of Culture and Tourism.
- It was co-hosted with tourism authorities of Tianjin, Hebei, Shanghai, Jiangsu, Zhejiang and Anhui.
- Tourism associations and travel agency representatives from both regions signed letters of intent on mutual visitor exchange, agreeing on joint route development, product co-creation, brand co-promotion and market expansion.
- Tongcheng Travel, with the Beijing bureau, launched a "Beijing-Tianjin-Hebei x Yangtze River Delta north-south mutual travel consumption feature" and platform promotions including dual-holiday coupon packages, sub-venues and travel blind boxes.
- A cultural tourism market showcased intangible heritage, cultural creative products, local food and tourism goods from both regions.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 22 Sept 2026, 08:00
- Page published
- 22 Sept 2026, 18:01
- Last updated
- 22 Sept 2026, 08:00
- Original links
- China Tourism News：京津冀携手长三角区域文旅推广活动在江苏举办-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 22 Sept 2026, 08:00