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IHG Named Official Hotel Partner of Men's Rugby World Cup 2027

IHG Hotels & Resorts announced it has been named Official Hotel Partner of Men's Rugby World Cup 2027. The tournament runs from 1 October to 13 November 2027 in Australia and will be the largest edition to date, with 24 teams playing 52 matches across seven host cities. IHG will use its hotel network and the IHG One Rewards platform, with over 160 million members, to welcome teams, officials and fans. IHG has existing ties with Rugby Australia, SANZAAR and Six Nations Rugby.

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Impact and considerations

The tournament is expected to drive significant accommodation demand in the Australian host market, while giving IHG a global platform to reach rugby fans and deepen loyalty before, during and beyond the event, a relevant reference for business-travel and hotel investors tracking major sports event demand and brand ma…

Key points

  • IHG announced it has been named Official Hotel Partner of Men's Rugby World Cup 2027.
  • The tournament runs from 1 October to 13 November 2027 in Australia, with 24 teams playing 52 matches across seven host cities.
  • IHG will use its hotel network, hospitality expertise and the IHG One Rewards platform to welcome teams, officials and fans.
  • IHG One Rewards has more than 160 million members.
  • IHG has supported rugby for more than two decades through relationships with Rugby Australia, SANZAAR, Six Nations Rugby and the 2025 British & Irish Lions Tour to Australia.
  • Kenneth Macpherson, CEO for Europe, Middle East, Asia and Africa at IHG, said the partnership aims to drive commercial value for hotels and owners and create opportunities to delight guests.

Sources and time

Primary source
IHG Hotels & Resorts
Other sources
0
First source publication
22 Sept 2026, 08:00
Page published
22 Sept 2026, 18:01
Last updated
22 Sept 2026, 08:00
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