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AI Travel Entrepreneur Tests GPT: Personal Trip Planning Process Rewritten

At the 2026 TravelDaily Summit, Li Shaohua, co-founder and CEO of Beijing Shilv Network Technology, shared his views on travel AI applications and investment trends. He said AI plus travel has entered execution-layer competition: models understand intent, agents organize tasks, but fulfillment still requires travel companies. He personally tested GPT-5.6 for U.S. trip planning and concluded GPT has rewritten the personal travel service process, though booking and payment remain gaps. Surveys show 61% of U.S. consumers use agent services, but only 8% book directly through AI.

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Impact and considerations

AI is moving from assistance to execution, but transactions and fulfillment remain with travel companies. For OTAs, TMCs and travel tech firms, integrating AI into booking, payment and fulfillment is the next competitive frontier.

Key points

  • Li Shaohua said AI plus travel has entered execution-layer competition: models understand intent, agents organize tasks, but fulfillment still requires travel companies.
  • Large models entered tourism in three stages: 2022-2023 generation and dialogue, 2024 multimodal capabilities and MCP protocol, 2025-2026 agent application competition.
  • A U.S. airline's AI chat product already supports flight search, selection, booking and real-time payment in a single conversation.
  • Li personally tested GPT-5.6 for U.S. trip planning and concluded GPT has rewritten the personal travel service process, though booking and payment remain gaps.
  • Surveys show 61% of U.S. consumers use agent services, 83% of travel companies use general AI capabilities, 39% of consumers use AI for trip planning, but only 8% book directly through AI.
  • Shilv Technology plans to cut its tech team from 65 to about 30 after Spring Festival, with 95% of coding work already doable by AI.
  • Shilv Technology maintains over 50 million real-time standardized SKUs that have been vectorized.

Sources and time

Primary source
环球旅讯
Other sources
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First source publication
28 Sept 2026, 08:00
Page published
28 Sept 2026, 18:00
Last updated
28 Sept 2026, 08:00
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