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#忠诚度计划

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TodaySep 30Wed
  1. Business Travel News35

    Marriott Appoints Chris Buckner as SVP of Loyalty

    Marriott International has appointed Chris Buckner as its new SVP of Loyalty, announced by Marriott EVP and chief customer officer Peggy Roe on LinkedIn. Buckner most recently served as EVP of product, loyalty and design at The Points Guy, and previously held loyalty-focused roles at PayPal and JetBlue. The appointment comes as Marriott increasingly positions its Bonvoy loyalty program within corporate travel programs, including Bonvoy-powered Business Access for small and midsized enterprises and a recently announced central reservation system integration with Spotnana that lets managed business travelers link their Bonvoy loyalty profiles to their Spotnana profiles.

  2. Hotel Dive Feed26

    凯悦在北卡罗来纳州扩展Unscripted精选品牌

    凯悦宣布，位于北卡罗来纳州卡里的45间套房精品酒店Hive House将转为旗下高端品牌Unscripted by Hyatt。该酒店由总部位于卡里的CMC Hotels开发，定位为传统长住体验的差异化产品，配备超大客房、独立起居空间和全套厨房。这是凯悦在卡里的首个品牌酒店，也是Unscripted组合的最新成员。Unscripted于2025年5月推出，旨在让独立酒店在保留自身特色的同时接入凯悦全球规模，包括拥有超过6600万会员的World of Hyatt忠诚度计划。

  3. Hilton Stories RSS38

    Hilton 2027 Trends Report: Why Travelers Choose "Balance" Over "Perfection"

    Hilton released its 2027 trends report "The Great Rebalancing," based on global research conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing the "perfect trip" toward personal growth, flexibility and exploration. The report proposes five major trends: The Age of Imperfect Perfection, The Trust Equation, The Growth Journey, Reimagined Wellness, and The Micro-Trip Mindset. 54% of respondents said they feel pressure to pursue the perfect trip, and 70% believe hotel professionals are a trustworthy source for travel planning.