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Aug 28Fri
  1. Skift Feed

    Why Flight Attendants Are Fighting Google's Purchase of Spirit Airlines Data

    Spirit Airlines' $10 million data sale to Google includes extensive employee records (3.4 million payroll records, 100 million emails, 80,000 email accounts, and employee data dating back to 1986) plus commercial assets like pricing models and booking curves, but excludes customer and loyalty program data. The Association of Flight Attendants objected, delaying the hearing to September 9, arguing privacy protections are consumer-facing while the payload is employee-facing.

Aug 24Mon
  1. TravelDaily China

    Google buys Spirit Airlines data for $10M

    Google won a $10 million bid for bankrupt Spirit Airlines' internal business data, including records of nearly 100 million passengers, 13 million active email addresses, 176,000 employee records, and 500 million Microsoft Teams messages. The data will be de-identified and used to improve AI models. The sale awaits bankruptcy court approval and faces opposition from the flight attendants' union.