Hilton promotes fall travel in New England, highlighting experiences in Boston, Providence, Connecticut, and Portland, and featuring properties like Hilton Boston Park Plaza and Graduate by Hilton Providence to attract travelers.
Expedia Group announced the appointment of Bill Watkins, former Pinterest executive, as Senior Vice President and General Manager of Global Advertising. Watkins will oversee the growth of Expedia Group Advertising, leveraging its travel media network to connect with high-intent travelers and drive full-funnel impact.
Amadeus introduced the Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France, developed in collaboration with Accenture. The AI-powered platform helps travel brands make smarter advertising decisions based on where demand is forming, not just historical conversions. The first live capability is the Omnichannel Budget Allocator, already used in Amadeus' managed services.