Hilton announced accelerated growth in Ireland with the signing of DoubleTree by Hilton Ashbourne, marking the brand's debut in the Republic of Ireland. The 156-room hotel is expected to open in early 2027. Recent milestones include the European debut of Home2 Suites in Dublin and the signing of Cork City Centre, Tapestry Collection. Expansion is expected to create over 150 jobs.
Hilton opened Canopy Bangkok Sukhumvit, marking the debut of its lifestyle brand Canopy Hotels in Southeast Asia. The hotel features 174 rooms, is near Asoke BTS and Sukhumvit MRT stations, and incorporates local culture in its design with four dining concepts and city-curated experiences.
Hilton's 'Behind the Stay' series spotlights Hilton Garden Inn Busselton in Western Australia, showcasing how the team's 'Brighthearted' service philosophy makes the hotel a beloved destination for locals and visitors. Team members like Assistant Front Office Manager Ntula and Hotel Manager Des create memorable guest experiences through genuine care and personalized service, including preparing comfort food for US firefighters and helping a wedding party.
Hilton's luxury brand Conrad has opened its first hotel in Nagoya, Japan, located on the upper floors of The Landmark Nagoya Sakae, a new landmark in the Sakae district. The hotel features 170 guest rooms, including 29 suites, six restaurants and bars, Conrad Spa, indoor pool, fitness center, and meeting and event facilities. The Conrad 1/3/5 program offers guests local cultural experiences.
Hilton announced the signing of three lifestyle hotels in Phuket, Chiang Mai, and the Maldives, including a Curio Collection in Phuket and two Tapestry Collection properties in Chiang Mai and the Maldives. This supports Hilton's ambition to surpass 250 luxury and lifestyle hotels in Asia Pacific and double its portfolio in Southeast Asia.
Recently, Hilton Group signed an agreement with Sunshine Insurance Group, announcing the return of the Conrad brand to Sanya Haitang Bay. The project was formerly the Haitang Bay Sun One Hotel, which was delisted at the end of last year and taken over by Conrad for renovation and upgrade. It features guest rooms, suites, and duplex villas, with a kids club, 630 sqm meeting space, 4000 sqm lawn, and 3800 sqm outdoor pool.
Navan announced a partnership with Hilton to launch an industry-first hotel-TMC direct connection, using API integration for real-time booking, rich content, and modern retailing. Navan will be the first TMC to integrate directly with Hilton's Central Reservation System, providing real-time inventory, authoritative content, and streamlined virtual payments.
Hilton has expanded its portfolio through an exclusive franchise deal with YOTEL, giving YOTEL access to Hilton's distribution and technology platforms as well as its Honors loyalty program. YOTEL, which has 23 hotels and hopes to triple that number, will become the first brand under Select by Hilton. The deal reflects the trend of large hotel groups integrating lifestyle concepts.
Hilton has launched a beta version of its generative AI-powered trip planner called 'Hilton AI Planner' to help travelers find hotels. The tool uses conversational intelligence to let users explore Hilton's global portfolio, compare properties, and learn about amenities. It is initially rolling out to a small pool of site traffic on Hilton.com and will expand later. Hilton's SVP and CIO Michael Leidinger said it marks another step in reimagining the travel experience. This is the latest in a series of AI initiatives from hotel chains, with Marriott and IHG also pursuing similar plans.