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Monday 15 June

1 updates
Data & research
PhocusWire All NewsNetherlands

Loook: The Storytelling Layer for In-Destination Discovery

Dutch startup Loook has launched a GPS-triggered storytelling platform with a proprietary library of over 17,000 stories, combined with an AI-assisted content engine. It helps tourism organizations engage visitors before, during, and after arrival, promoting visitor dispersal and local discovery. Operating a hybrid B2B2C model, Loook partners with cities, tourism boards, and mobility providers, generating revenue through licensing, subscriptions, and activation-based models.

Tuesday 9 June

1 updates
Hotels
PhocusWire All News全球

Where hotel AI ambitions meet structural reality

The hotel industry faces infrastructure and data fragmentation challenges in the AI era. Choice Hotels opts for a cloud-first, enterprise-wide AI integration; Minor Hotels undertakes a ground-up rebuild; Ascott builds a multi-tier architecture. Data fragmentation is a major hurdle to scaling AI, and operating models determine data standardization capabilities.

Wednesday 3 June

1 updates
Data & research
PhocusWire All News全球 / United States

OTA marketing spend rises despite AI efficiency talk

In Q1 2026, major OTAs increased marketing spend. Booking Holdings invested $2.1 billion, up 16% YoY, representing 38% of revenue. Expedia Group's sales and marketing spend reached $1.9 billion, up 6% YoY, 54% of revenue. Airbnb invested $751 million, up 33% YoY, 28% of revenue. Despite AI-driven efficiency efforts, companies continue to boost spending to compete for customers and highlight direct channel growth.

Tuesday 2 June

1 updates

Thursday 28 May

1 updates

Wednesday 27 May

1 updates

Thursday 21 May

3 updates

Tuesday 14 April

1 updates

Tuesday 17 March

1 updates

Tuesday 24 February

1 updates

Wednesday 28 January

1 updates

Tuesday 16 December

1 updates