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Friday 25 September

5 updates
Data & research
Skift Feed全球 / North America

Skift-McKinsey Study: Travel Booking Journey Shifts From Linear to Orbital

Skift and McKinsey's seventh annual research collaboration, based on a study of 1,000 consumers and traveler diaries, found the booking journey has transformed from a linear path to an orbit that expands, contracts, and continues well past the transaction. McKinsey partner Constantin said touch points from intention to booking grew from roughly 45 in 2018 to an estimated 65 now. More than 50% of travelers change their minds and rebook after the initial booking, with about 40% seeking better prices and 30% driven by fear of making the wrong choice. More than 70% of travelers use AI for research and comparison, but fewer than 16% are comfortable booking through an AI tool. IHG is rolling out…

Data & research
Skift Feed全球 / Canada / North America / Italy / Thailand

Skift Forum: Premiumization Should Be Structural Strategy, Not a Product Upgrade

At Skift Global Forum, Air Canada Chief Commercial Officer Mark Galardo and ZS Managing Partner Kunal Shah said premiumization should be a structural company strategy rather than layered on top of existing operations. Galardo said premium revenue share at Air Canada grew from about 20% a decade ago to 30% today, with a target of 35% by end of decade. Shah said the industry too often equates premium with upscale, but midscale and economy properties can also capture value through pricing and personalization, and premium travelers prefer digital-first experiences. Galardo said premium demand is directly correlated to the health of the economy and strength of equity markets, and warned against…

OTA / TMC
Business Travel News全球 / North America

SkyLink Upgrades AI Servicing Capabilities with Amadeus

AI corporate travel assistant SkyLink has completed a roughly 18-month substantial upgrade, gaining resources from its Amadeus acquisition to scale globally. The upgrade enables real-time interruption and multi-instruction handling within conversations, adds more agentic capabilities such as exchanges, rebooking and multi-month trips, and includes robust analytics providing an auditable decision trail. Founded in 2021, SkyLink is an LLM-based tool integrated with enterprise chat channels including Microsoft Teams and Slack, with publicly identified clients McKinsey & Company and Sony, and sees TMC productivity as a growth area.

OTA / TMC
Business Travel NewsAsia / North America / New Zealand / Europe / Australia / United Kingdom / Africa

Travelogix and Kudos Partner on Integrated Tech Offering

Travel data specialist Travelogix has partnered with Brisbane, Australia-based Kudos Travel Technology, with the two working as preferred technology partners to offer a more connected technology ecosystem. Current and prospective customers of both companies gain access to their respective platforms, and mutual customers can move seamlessly between platforms via new single sign-on capabilities tested with joint customer Sanford Travel, an Australia-based TMC. TMCs do not need to be customers of both providers to access shared capabilities, though doing so incurs an additional cost. The agreement initially focuses on preferred territories across the UK, Europe, Africa and Asia, while establis…

Hotels
Hospitality TechnologyCanada / North America / India / United States / Chennai

Starbucks Bets on In-House Tech, to Shutter 250 Stores

Starbucks plans to open a technology hub in Chennai, India, in fiscal year 2027, gradually bringing work currently performed by third-party service providers in-house to gain more direct control over technology. Separately, as part of its Back to Starbucks plan, the company will close 250 locations in North America this week, about 1% of its more than 18,000 North American coffeehouses. Starbucks said it carefully reviewed its North America portfolio and identified locations where it cannot consistently deliver the desired experience for customers and partners or where it sees no path to acceptable financial performance. More than 1,000 coffeehouses across the U.S. and Canada have been rede…

Wednesday 23 September

2 updates
Policy & visas
European Commission Press Corner全球 / North America / Europe

EU and Canada Secure Almost €220 Million for Global Ocean Observation

European Commission President Ursula von der Leyen and Canadian Prime Minister Mark Carney launched the OceanEye International Alliance at a high-level pledging event during the 81st UN General Assembly High-Level Week in New York, securing almost €220 million in pledges for the Global Ocean Observing System. The EU added €92 million in seed funding, while Canada pledged C$82 million over five years. Thirty countries have joined the alliance so far, with contributions including financial support, in-kind support and assets such as research vessels, sensors and drones. The funds will support maintenance of existing observation platforms, closing critical data gaps, and strengthening the GOOS…

Data & research
ACI World RSSMiddle East / Asia-Pacific / 全球 / North America / Latin America and the Caribbean / Europe / Africa

ACI: Global Airport Passenger Traffic Hits Record 9.8 Billion in 2025

Airports Council International (ACI) World released its 2026 Annual World Airport Traffic Report, showing global airports carried a record 9.8 billion passengers in 2025, with air cargo also hitting an all-time high. The report draws on data from 2,817 commercial airports, capturing an estimated 97% of scheduled global passenger traffic. International traffic drove growth, up 6.1% versus 1.7% for domestic; cargo rose 3.3% and aircraft movements 2.0%. Africa led with 9.0% growth, followed by the Middle East (6.5%), Asia-Pacific (5.1%), Latin America and the Caribbean (4.5%) and Europe (4.2%), while North America fell 0.7%. Momentum has cooled in 2026: first-half passenger traffic reached abo…

Tuesday 22 September

3 updates
Data & research
GBTA News & PressMiddle East / Asia-Pacific / 全球 / North America / Latin America / Europe

GBTA Poll: Business Travel Confidence Rebounds to 2026 High

GBTA polled 604 business travel professionals worldwide online from August 27 to September 9, 2026. 63% are optimistic about the industry outlook for the next 12 months, up from 41% in April and above 59% in January; pessimism fell from 24% to 7%. Optimism rose among both buyers and suppliers, and Europe's net optimism swung from -17 to +44. 56% of buyers expect travel spend to increase and 45% expect more trips, with spend expectations continuing to outpace volume. Costs and geopolitical uncertainty remain the main constraints.

Data & research
Business Travel NewsAsia-Pacific / North America / Latin America / Europe

GBTA Poll: Business Travel Industry Confidence Rebounds to 2026 High

A GBTA poll of 604 industry professionals found 63% optimistic about the next 12 months, a 22-point rebound from April and the strongest outlook since October 2024. Among roughly 300 buyers, 45% expect more business trips in 2026 and 56% expect higher travel spend. Europe's optimism rose to 55% but still trails North America, Asia-Pacific and Latin America. Buyers cited rising travel costs (69%) and geopolitical uncertainty (45%) as top planning factors.

Data & research
TravelDaily ChinaMiddle East / Mainland China / Hong Kong SAR, China / 全球 / North America / Qatar / Singapore / United Kingdom

2026 Skytrax World Airline Awards: Singapore Airlines Tops for Sixth Time, Hainan Airlines Ranks Ei…

The 2026 Skytrax World Airline Awards were announced in London, covering September 2025 to August 2026 and based on more than 24.8 million passenger surveys across over 300 airlines. Singapore Airlines won World's Best Airline for the sixth time, followed by Qatar Airways in second and Cathay Pacific in third; Hainan Airlines ranked eighth, the highest-placed mainland Chinese carrier. Singapore Airlines also took World's Best Economy Class and Best Economy Class Catering, while its low-cost unit Scoot won World's Best Long-Haul Low-Cost Airline for a sixth consecutive year. Qatar Airways won Best Airline in the Middle East, World's Best Business Class and Best Business Class Lounge. Traditi…

Friday 18 September

2 updates

Friday 11 September

1 updates

Wednesday 9 September

2 updates

Tuesday 8 September

2 updates

Thursday 3 September

1 updates

Wednesday 2 September

1 updates

Tuesday 1 September

1 updates

Monday 31 August

2 updates

Wednesday 26 August

1 updates

Tuesday 11 August

1 updates

Friday 7 August

1 updates