VIDEC咨询公司发布《印度旅游市场机会研究（FY23-FY28）》，估算印度旅游市场2026财年规模达5.972万亿卢比（676亿美元），同比增长7.6%，为三年来首次告别两位数增长。航空板块受印巴冲突、印度航空事故、IndiGo排班危机及西亚战争等扰动冲击最大，国内客运量几乎零增长。替代住宿以30%增速领跑，城际巴士增长15%，酒店增长11%。在线渗透率从2020财年的33%升至42%，OTA在各品类线上市场占比普遍超过80%，MakeMyTrip集团仍以过半份额居首。
Phocuswright's Europe Consumer Travel Report 2026 reveals that travelers in the UK, France, and Germany are doing less research than a year ago, and OTAs have overtaken general search as the primary online resource for planning trip components. AI remains a secondary tool but is growing quickly, particularly influencing destination choice. Country nuances: UK most active, France favors alternative accommodation and rail, Germany sees biggest increases in air travel and spend.
According to Phocuswright research, Japan's total travel gross bookings rose 8% to $94.2 billion in 2025. Inbound arrivals reached a record 42.7 million, while outbound travelers totaled 14.7 million. The government now treats tourism as a pillar, targeting 60 million inbound visitors and ¥15 trillion spending by 2030, but shifting focus to higher-value travel, regional dispersion, and overtourism management.
According to a joint report by Phocuswright and Arival, the in-destination experiences market reached $271 billion in 2025, surpassing pre-pandemic levels, and is projected to exceed $340 billion by 2029. Online channels grew from 17% of bookings in 2019 to 33% in 2025, with a projected 42% by 2029. OTAs are the fastest-growing channel, but the sector remains under-digitized.
The China Tourism Academy released the 2024 Chinese Outbound Tourist Satisfaction Research Report on June 26. The report shows China's outbound tourist satisfaction index was 80.06 in 2024, remaining in the "satisfied" range all year, with narrowing regional and quarterly differences. Due to factors including international passenger flights, the global supply chain recovery, inflation-driven price rises in many places and frictions in bilateral and multilateral relations, satisfaction with overseas accommodation, dining, attractions, value for money and public services saw downward fluctuations versus the same period. The report says resident friendliness, refreshed destination offerings, s…