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#出境旅游

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Sep 24Thu
  1. JTB Group Newsroom

    JTB and Tourism Malaysia Sign MOC to Promote Travel

    JTB and Tourism Malaysia signed a memorandum of cooperation (MOC) to jointly stimulate and expand Japanese outbound travel to Malaysia under the Visit Malaysia 2026-2027 campaign. The cooperation runs from September 2026 to December 2027 and focuses on four pillars: media promotion, familiarization trips for JTB sales staff, digital content and social media outreach, and growth of group travel including MICE and educational trips. The two sides also plan measures such as two-way charter flights, with 2027 marking the 70th anniversary of Japan-Malaysia diplomatic relations.

Sep 21Mon
  1. China Tourism News

    Sri Lanka Tourism Promotion Bureau Holds 2026 China Roadshow in Beijing

    On September 18, the Sri Lanka Tourism Promotion Bureau held a roadshow in Beijing, led by Deputy Director Chinthaka, with nearly 20 island-based destination management companies, hotel groups, and ground operators conducting one-on-one business meetings with over 100 outbound travel agencies from Beijing. Sri Lanka Tourism sees two major potentials in the Beijing market: corporate MICE tourism and high-end customized and parent-child study tours. In 2025, Chinese visitors to Sri Lanka exceeded 132,000; in the first eight months of 2026, cumulative Chinese visitors exceeded 100,000, making China Sri Lanka's third-largest overseas source market. Direct flights to Sri Lanka are available from…

Jun 2Tue
  1. MCT Tourism Statistics

    2025 Statistical Bulletin on Culture and Tourism Development Released

    China's Ministry of Culture and Tourism released its 2025 statistical bulletin, showing domestic tourism trips reached 6.522 billion, up 16.2% YoY; domestic tourism spending reached 6.30 trillion yuan, up 9.5%. Inbound tourists reached 154.5 million, up 17.1%; outbound trips by mainland residents reached 148.36 million, up 20.8%. There were 16,994 A-level scenic spots and 7,586 star-rated hotels.

Jul 1Tue
  1. China Tourism News

    China Tourism Academy: 2024 Outbound Tourist Satisfaction Index at 80.06

    The China Tourism Academy released the 2024 Chinese Outbound Tourist Satisfaction Research Report on June 26. The report shows China's outbound tourist satisfaction index was 80.06 in 2024, remaining in the "satisfied" range all year, with narrowing regional and quarterly differences. Due to factors including international passenger flights, the global supply chain recovery, inflation-driven price rises in many places and frictions in bilateral and multilateral relations, satisfaction with overseas accommodation, dining, attractions, value for money and public services saw downward fluctuations versus the same period. The report says resident friendliness, refreshed destination offerings, s…

May 30Fri
  1. MCT Tourism Statistics

    China's Ministry of Culture and Tourism Releases 2024 Statistical Bulletin on Culture and Tourism D…

    China's Ministry of Culture and Tourism released its 2024 statistical bulletin on May 30, 2025. At end-2024, there were 347,000 culture and tourism units with 4.631 million employees. Domestic trips reached 5.62 billion, up 14.8% year on year, with domestic spending of 5.8 trillion yuan, up 17.1%. Inbound visits totaled 131.902 million, up 60.8%, including 26.94 million foreign visitors, up 95.5%; mainland residents made 122.792 million outbound trips, up 41%. There were 64,616 travel agencies with revenue of 565.77 billion yuan, and 7,716 star-rated hotels with revenue of 155.73 billion yuan, an average room rate of 371.7 yuan per night, and an average occupancy rate of 49.2%.

Dec 24Tue
  1. MCT Tourism Statistics

    MCT: China's Travel Agencies Reached 62,766 in Q3 2024

    China's Ministry of Culture and Tourism (Market Management Department) published the Q3 2024 national travel agency statistical survey report. As of Sept. 30, 2024, there were 62,766 travel agencies nationwide in Q3, with a data review completion rate of 92.75%, and 27 regions above the national level. The report discloses domestic, inbound and outbound market data: domestic tourism organized 34.6922 million person-trips and 107.1058 million person-days; inbound tourism outreach 597,100 person-trips and 2.2694 million person-days; outbound tourism organized 3.7302 million person-trips and 18.5487 million person-days.

Sep 2Mon
  1. MCT Tourism Statistics

    MCT Releases Q2 2024 National Travel Agency Statistics Report

    The Market Regulation Department of China's Ministry of Culture and Tourism published the Q2 2024 national travel agency statistical survey report on September 2, 2024. Five Word attachments accompany it, covering survey reporting status, domestic tourism organized and received, inbound tourism received through overseas liaison, outbound tourism organized, and regional rankings of travel agency organization and reception indicators. No specific figures appear in the body text.

Aug 30Fri
  1. MCT Tourism Statistics

    MCT Releases 2023 Statistical Communiqué on Culture and Tourism Development

    The Finance Department of China's Ministry of Culture and Tourism released the 2023 Statistical Communiqué on Culture and Tourism Development on August 30, 2024. At end-2023 there were 56,275 travel agencies, with full-year revenue of RMB 444.27 billion and operating profit of RMB 3.74 billion. There were 8,253 star-rated hotels, with full-year revenue of RMB 160.9 billion, an average room rate of RMB 370.8 per room-night, and average occupancy of 50.7%. There were 15,721 A-level scenic areas, receiving 5.75 billion visits and generating RMB 406.87 billion in tourism revenue. Domestic trips reached 4.89 billion, up 93.3% year on year, with total domestic tourist spending of RMB 4.9 trillion…