凯悦宣布，位于北卡罗来纳州卡里的45间套房精品酒店Hive House将转为旗下高端品牌Unscripted by Hyatt。该酒店由总部位于卡里的CMC Hotels开发，定位为传统长住体验的差异化产品，配备超大客房、独立起居空间和全套厨房。这是凯悦在卡里的首个品牌酒店，也是Unscripted组合的最新成员。Unscripted于2025年5月推出，旨在让独立酒店在保留自身特色的同时接入凯悦全球规模，包括拥有超过6600万会员的World of Hyatt忠诚度计划。
Several hotel industry developments this week: Highgate appointed Erica Doyne as chief marketing officer; she brings nearly two decades of hospitality and travel leadership experience, most recently as CMO of Cardinal Financial and previously in marketing executive roles at Hyatt. BWH Hotels opened @HOME by Best Western McDonough in Georgia, a 128-suite extended-stay property marking the brand's first location in the state and Southeast region and its second in the U.S. Separately, more than 7,000 union hotel workers in Chicago voted to authorize a strike, which could become the city's largest hotel strike.
My Place Hotels of America relaunched its Trend by My Place brand at its 2026 convention in Miami, introducing a three-tier platform that gives independent hotel owners and conversion candidates a path into a national franchise system without heavy capital requirements. The tiers include Trend Hotels for modern select-service properties, Trend Hotels & Suites for transient and extended stay properties, and Trend Inns & Suites for well-located upper economy and midscale properties. Franchisees gain access to My Place's central reservations, systems and technology, and national sales platform. The brand originally launched in June 2020 but was sidelined during the pandemic.
Hilton launched the Home2 Suites by Hilton Clean Energy Prototype, an optional design concept for the upper-midscale extended-stay brand featuring all-electric systems, renewable energy and high-efficiency building technologies, and its first prototype designed for zero operational emissions. Hilton says it addresses rising hotel operating costs and evolving energy markets, with potential annual energy cost reductions of 18% to 40% and roughly 30% greater energy efficiency. Energy modeling in San Jose, California, found an estimated 32% annual energy cost reduction, a $670,000 increase in potential asset valuation and a 0.6% lower net cost to build versus the traditional prototype.
Hampton by Hilton, Tru by Hilton and Home2 Suites by Hilton each ranked highest in guest satisfaction within their respective segments in the JD Power 2026 North America Hotel Guest Satisfaction Study. The 30th annual study surveyed more than 44,000 branded hotel guests for stays between May 2025 and May 2026, evaluating seven dimensions: guest room, food and beverage, hotel facility, hotel staff, hotel connectivity, value for price paid, and check-in/check-out. Hampton ranked highest in Upper Midscale for the second consecutive year, Tru in Midscale for the fourth consecutive year, and Home2 Suites in Upper Midscale/Midscale Extended Stay for the fourth consecutive year.
IHG Hotels & Resorts has signed a master development agreement with Sydney-based developer Aland to launch its upscale extended-stay Staybridge Suites brand in Australia. Aland holds exclusive development rights and will build a significant national portfolio, starting with at least 2,000 rooms across 15 hotels. The first two franchise agreements cover the 130-room Staybridge Suites Parramatta in a Sydney commercial center and the 112-room Staybridge Suites Sydney Leppington near Western Sydney International Airport. As of June 2026, Staybridge Suites had 355 open hotels and 152 in the pipeline globally.
This week in hotel news: Hyatt House DFW Airport topped out, becoming the first extended-stay hotel on the airport campus, with completion expected by summer 2027 and 130 suites. Sheraton Tribeca in New York completed a multimillion-dollar renovation featuring next-generation design. IHG's InterContinental extended its partnership with jet lag app Timeshifter.