Hilton released its 2027 Trends Report, based on a survey conducted in collaboration with Morning Consult of more than 14,000 travelers across 14 countries, presenting five major trends that will influence 2027 travel planning.
Hilton released its 2027 trends report "El Gran Reequilibrio," based on a survey conducted with Morning Consult of more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing perfection toward flexibility and self-growth. The report lists five major trends: traveling on one's own terms, the trust equation, growth-oriented vacations, health and wellness, and the micro-trip mindset. 54% of travelers feel pressure to have a perfect vacation, and 70% trust hotel staff to help plan their itineraries.
Hilton released its 2027 trend report 'The Great Rebalancing,' based on a global survey conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are replacing the pursuit of the "perfect journey" with flexibility and personal growth. The report lists five major trends: traveling your own way, the trust equation, growth-oriented vacations, physical and mental wellness, and the micro-trip mindset. The survey shows 38% of Colombian travelers feel pressure for the "perfect trip," and 70% trust hotel staff to help plan itineraries.
Hilton released its 2027 trends report "The Great Rebalancing," based on global research conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing the "perfect trip" toward personal growth, flexibility and exploration. The report proposes five major trends: The Age of Imperfect Perfection, The Trust Equation, The Growth Journey, Reimagined Wellness, and The Micro-Trip Mindset. 54% of respondents said they feel pressure to pursue the perfect trip, and 70% believe hotel professionals are a trustworthy source for travel planning.
Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.
Fairmont Hotels & Resorts, part of Accor, expanded its global 'Special Happens...' programme with eight bespoke experiences across four categories: After Dark, In the Spotlight, Around the Table and In the Wild. Offerings range from an after-hours journey through Istanbul's Spice Bazaar to a private music experience in Prague, performing on stage in San Juan, and a private ski escape in Mont-Tremblant. Fairmont has over 90 hotels worldwide and is part of Accor, which counts more than 5,800 properties.
ALL Accor, Accor's booking platform and loyalty program, partners with KATSEYE to create an immersive pre-concert experience in a Parisian hotel, including beauty prep, meet-and-greets, and backstage access. The initiative aims to turn hotels into gateways to members' passions, reflecting the 'Endorphin Economy' trend.
Air India's Maharaja Club and IHG One Rewards partnered, allowing members to earn points on stays and exchange points. IHG operates 53 hotels in India with a pipeline of 110.
IHG Hotels & Resorts is enhancing the guest journey with concert-focused hospitality solutions across Greater China, responding to growing demand for live entertainment travel. Participating hotels offer tailored packages, transport links, and loyalty rewards, extending the concert experience beyond the venue. InterContinental is also extending its 'Ticket Stub Economy' into theatre and arts through collaborations with cultural institutions.
WestJet highlights three key advantages for business travelers: operational reliability, an expanding network, and a loyalty program. Through investments in on-time performance and baggage handling, and codeshare partnerships with Virgin Atlantic, Icelandair, and others, WestJet offers seamless international connectivity. WestJet Rewards enables frequent travelers to earn points and enjoy tier benefits.
Luxair introduces new Embraer E195-E2 aircraft with more personal space, quieter cabin, and USB charging. Network covers over 100 destinations, with flexible fares and loyalty programs including Miles & More and Luxair High Five, plus Luxair PRO for SMEs.
IHG Hotels & Resorts, the official hotel and loyalty program of the US Open Tennis Championships, returns for its eighth year with the new IHG Racquet Cruiser, a complimentary premium motorcoach that transports fans from Arthur Ashe Stadium to select IHG hotels in Manhattan. Onboard experiences include Prince St. Pizza slices, express facial treatments, post-match replays, device charging, Wi-Fi, and surprise gifting. The popular Watermelon Slice cocktail also returns to the IHG Racquet Bar. IHG One Rewards members can enjoy additional perks and exclusive experiences.
Hilton Honors helps members redeem points seamlessly at all-inclusive resorts, with reward stays starting at 51,000 points. Redemptions include accommodations, dining, drinks, and more, with no blackout dates, waived resort fees, and Fifth Night Free for elite members. The article highlights several all-inclusive resorts in Mexico and the Caribbean, such as Hilton Cancun Mar Caribe All-Inclusive Resort starting at 100,000 points per night, Hilton Vallarta Riviera All-Inclusive Resort at 80,000 points, and resorts in Curaçao and Punta Cana at 98,000 points.
Travelport released release notes for major versions 25.11.x of its TripServices Flights APIs, covering several customer-facing updates. AirReservation 26.11.78 adds loyalty program cross-accrual, returning frequent traveler cross-accrual on partner airlines via supplier and shareWithSupplier objects in Reservation Retrieve and Workbench Retrieve responses. Other updates include standard NDC flight disruption handling flows, NDC bundled offers, Air Canada flight pass as form of payment, and GDS exchange search by brand.
Italian carrier Aeroitalia is extending its collaboration with Navitaire, an Amadeus company, planning to deploy a suite of solutions to simplify operations and enhance customer experience. Central to this is continued use of New Skies, a reservation and retail platform for low-cost and hybrid carriers whose single-order architecture manages both offer and order across the customer journey, supporting personalised promotions, dynamic offers, seamless check-in, real-time disruption management and omnichannel distribution. Aeroitalia also plans to adopt Navitaire Dynamic Pricing, Navitaire Loyalty and the SkyLedger revenue accounting system. Launched in 2022, Aeroitalia operates 15 aircraft o…
SAP Concur announced an integration between Concur TripLink and AccorHotels' Le Club loyalty program. Travelers can book on AccorHotels' website and mobile app, receive company negotiated rates where available, and have booking data automatically returned to their Concur account without emailing itineraries. AccorHotels has over 4,200 hotels in 95 countries with more than 20 brands.
This SAP Concur blog discusses changes in loyalty programs post-pandemic. It notes that traditional mileage and stay-based programs are no longer sufficient, and companies should renegotiate contracts and integrate loyalty programs into travel policies. A survey shows only 31% of aerospace and defense customers incorporate ground loyalty programs and 49% incorporate frequent flyer programs.
SAP Concur announced that Concur TripLink customers can now connect their SAP Concur account with Hyatt via the Hyatt App Center or by enrolling their World of Hyatt loyalty account. Over 120,000 World of Hyatt member accounts are connected, allowing travel managers to capture booking data from Hyatt.com or mobile apps, providing spend visibility and policy monitoring.