Hilton released its 2027 Trends Report, based on a survey conducted in collaboration with Morning Consult of more than 14,000 travelers across 14 countries, presenting five major trends that will influence 2027 travel planning.
Hilton released its 2027 trends report "El Gran Reequilibrio," based on a survey conducted with Morning Consult of more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing perfection toward flexibility and self-growth. The report lists five major trends: traveling on one's own terms, the trust equation, growth-oriented vacations, health and wellness, and the micro-trip mindset. 54% of travelers feel pressure to have a perfect vacation, and 70% trust hotel staff to help plan their itineraries.
Hilton released its 2027 trend report 'The Great Rebalancing,' based on a global survey conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are replacing the pursuit of the "perfect journey" with flexibility and personal growth. The report lists five major trends: traveling your own way, the trust equation, growth-oriented vacations, physical and mental wellness, and the micro-trip mindset. The survey shows 38% of Colombian travelers feel pressure for the "perfect trip," and 70% trust hotel staff to help plan itineraries.
Hilton released its 2027 trends report "The Great Rebalancing," based on global research conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing the "perfect trip" toward personal growth, flexibility and exploration. The report proposes five major trends: The Age of Imperfect Perfection, The Trust Equation, The Growth Journey, Reimagined Wellness, and The Micro-Trip Mindset. 54% of respondents said they feel pressure to pursue the perfect trip, and 70% believe hotel professionals are a trustworthy source for travel planning.
Agoda published a feature highlighting six Asian destinations known for their coffee culture: Da Lat in Vietnam, Ipoh in Malaysia, Jeju in South Korea, Bali in Indonesia, Hualien in Taiwan and Chiang Rai in Thailand. Andrew Smith, Senior Vice President of Supply at Agoda, said coffee gives travelers an easy way into a destination. Agoda said its platform covers more than 6 million holiday properties, 130,000 flight routes and 300,000 activities worldwide.
Agoda released Malaysia December accommodation search data showing Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, Kuching and Malacca remain the six most-searched domestic destinations. Kuantan and Kuala Terengganu are gaining interest, Sibu entered the domestic top 20, and Johor Bahru and Port Dickson moved higher. Langkawi searches grew 58% year-on-year, Kuantan 111%, Malacca 82%, and Kuala Terengganu 114%, rising from 18th to 14th place.
Agoda data reveals that during Vietnam's National Day holiday (Aug 29-Sep 2), domestic searches are led by coastal cities, with Da Nang topping the list and Nha Trang second. For international searches, Bangkok leads, with city destinations dominating; Bali is the only island destination in the top ten.
Agoda's accommodation search data shows Goa as the top domestic destination for India's Rakshabandhan and Janmashtami long weekends, followed by Mumbai and Puri. Internationally, Singapore, Bali, and Bangkok lead. Based on searches from May 1 to July 31, 2026, the trends highlight a preference for short, diverse getaways.
Booking.com published a press release promoting staycations for September. Research shows 72% of global travelers would book an overnight or short stay close to home, defined as under two hours by car and maximal relaxation. The article recommends properties in Santa Elena, Colombia; Bowral, Australia; the Catskills, USA; and Upper Slaughter, UK, all within short drives from major cities, ideal for using remaining annual leave.
A survey by IHG Hotels & Resorts and Talker Research found that 47% of Americans are interested in taking a 'skillcation,' and 68% believe such an experience could be life-changing. Cooking is the most desired skill, and IHG offers over 100 experiences globally, including culinary, arts, nature, and more.
Booking.com highlights six destinations for the September equinox, covering fall in the Northern Hemisphere and spring in the Southern Hemisphere. Research indicates 39% of travelers consider spiritual influences when planning vacations. Featured destinations include Vermont, USA; the Dolomites, Italy; Kiso, Japan; San Carlos de Bariloche, Argentina; Tasmania, Australia; and the Garden Route, South Africa, with accommodation suggestions.
Booking.com has curated a collection of distinctive stays, including ryokans in Hakone, Japan, cave hotels in Matera, Italy, riads in Essaouira, Morocco, overwater villas in the Maldives, and shepherd's huts in Somerset, UK. The report notes 89% of travelers are interested in alternative accommodations.
Amadeus and UN Tourism released the 'Travel Insights 2026: Focus on Europe' report. Between May 2025 and April 2026, European passenger traffic grew 2.3% year-over-year, hotel occupancy rose 2%, and ADR increased 7%. Japan emerged as Europe's fastest-growing long-haul source market, with searches up 62% and bookings up 19%. Czechia and Iceland were among the fastest-growing booked destinations. Travelers aged 46-65 account for about 30% of all travel demand in Europe. Nearly half of bookings are made more than a month in advance.
Amadeus and UN Tourism released the 'Travel Insights 2026: Focus on the Americas' report. Between May 2025 and April 2026, passenger traffic across the Americas grew 0.8%, with North America essentially flat (-0.1%), while Central America and South America grew 7.5% and 5.5%, respectively. North America remains the region's connectivity hub, with 2,965 new international routes announced in the past year. Canada, Jamaica, and the Republic of Korea recorded the strongest search growth into North America. Hotel performance remained resilient, with steady occupancy and continued ADR growth.
Amadeus and UN Tourism released the 'Travel Insights 2026: Focus on the Americas' report. Between May 2025 and April 2026, passenger traffic across the Americas grew 0.8% year-over-year, but with significant subregional variation: Central America grew 7.5%, South America 5.5%, North America flat, and the Caribbean declined 2.5%. Guatemala, Belize, and El Salvador saw strong search growth. Intra-regional travel remains the backbone of demand, with rising interest from Japan and the Philippines. Emerging destinations such as Aruba, Sint Maarten, and the Cayman Islands are gaining momentum.
Booking.com's Summer Getaway Report reveals 71% of Brits plan to visit new destinations, with Shanghai as the fastest-rising global destination (+88%). Interest in 'extreme' day trips is high, with 58% willing to travel round-trip in a day. Child-free escapes are rising, with 30% of parents preferring holidays without kids.
Amadeus released the Travel Dreams 2026 report, based on surveys of 6,000 travelers and 500 hoteliers. It finds travelers increasingly use travel as a mental health reset, with 41% aspiring to return with a calmer nervous system. Hotels can generate an additional US$1 million annually by retailing personalized attributes like early check-in/late check-out. Sustainability is a key differentiator, with travelers willing to pay an average 11.7% premium for eco-friendly hotels. AI investment is accelerating, but travelers still value human touch.
Amadeus and trend forecasting agency Globetrender released 'Travel Trends 2026,' highlighting six trends based on Amadeus proprietary data: The Pawprint Economy, Travel Mixology, Point-to-Point Precision, Pop Culting, Pick 'n' Stays, and Innovation Tourism. The report covers pet-friendly rail pilots, A321XLR long-range narrowbody jets, AI-driven trip planning, hotel personalization, and innovative destinations like Shenzhen.