Amadeus报告:全球旅行社拥抱AI,同时要求价格一致性
Amadeus发布两年一度的全球旅行社研究报告,调查了超过750家旅行社。报告显示,43%的旅行社比2024年更频繁使用GDS,平均每天使用超过6次,连接近8小时。94%的旅行社认为价格一致性高度重要,63%会因价格不一致而转向其他酒店。90%依赖酒店描述字段,88%表示可持续性影响客户选择。超过四分之三的旅行社将AI用于销售工具,APAC在高级AI用例上领先。
Amadeus发布两年一度的全球旅行社研究报告,调查了超过750家旅行社。报告显示,43%的旅行社比2024年更频繁使用GDS,平均每天使用超过6次,连接近8小时。94%的旅行社认为价格一致性高度重要,63%会因价格不一致而转向其他酒店。90%依赖酒店描述字段,88%表示可持续性影响客户选择。超过四分之三的旅行社将AI用于销售工具,APAC在高级AI用例上领先。
Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.
Digital travel platform Agoda has partnered with luxury hospitality management company Capella Hotel Group, bringing all luxury and lifestyle properties under Capella Hotels and Resorts and Patina Hotels & Resorts onto the Agoda platform. Agoda says this opens Capella's award-winning portfolio to its global customer base. The article cites a Visa projection that Asia will account for nearly half of the world's new high-net-worth individuals by 2028; Agoda's 2026 Travel Outlook Report shows 31% of surveyed travellers prioritise culinary experiences and 25% cite cultural exploration as a key motivator. McKinsey projects Asia-Pacific luxury travel demand to grow about 8% annually.
Amadeus announced two new hotel distribution capabilities, available through Amadeus Leisure Connect Plus and Amadeus Value Hotels, powered by a strategic connectivity with HyperGuest. Leisure Connect Plus helps travel sellers digitally manage and distribute their own private hotel agreements within the Amadeus Travel Platform, with a single connection accessing 150+ channel managers via real-time APIs to automate rate and availability updates. The HyperGuest connectivity adds 15,000 directly sourced independent properties to Amadeus Value Hotels and provides richer, more granular content including rate plan information, property attributes and optional services.
Amadeus announced two major innovations in hospitality: a full-stack AI commerce solution to help hotels capture demand in AI-powered channels, and Amadeus Max, an AI assistant layer for cross-product workflows. Amadeus is also working with Google on the Universal Commerce Protocol (UCP) and introducing Performance Manager for AI search, with early pilots showing 44.7% of AI-driven visitors reaching the booking engine.
Radisson Hotel Group and Amadeus have built an API connectivity between Radisson's EMMA Central Reservation System and the Amadeus Travel Platform, moving beyond traditional GDS protocols. The connection updates in real time and uses AI-driven data mapping to streamline search and booking, providing travel sellers with more accurate and timely hotel inventory and rates.
Amadeus signed an agreement with Scandic Hotels, the largest hotel chain in Scandinavia, to deploy the Amadeus Agency360 Enterprise Solution, marking the first enterprise adoption of Agency360 in Scandinavia. The travel intelligence software tracks travel agency bookings from the industry's three major GDSs and will help Scandic analyze agency data across its 280 properties in the Nordics as well as Poland and Germany. The enterprise edition provides 12 months of forward-looking data and 24 months of historical insight, with bookings analyzable by owner, property category, and region.
SAP Concur announced that Concur TripLink customers can now connect their SAP Concur account with HRS' corporate booking portal and mobile apps at an enterprise level via company-level linkage on the HRS App Center. Bookings made on HRS mobile apps or the HRS Corporate Booking Portal sync directly to Concur Travel, the Concur mobile app, and TripIt Pro without emailing, providing immediate visibility into traveler spend and policy monitoring. TripLink users benefit from HRS exclusive rates. More than 8.5 million travelers have access to Concur TripLink, and the global TripLink network includes 28 partners.