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#四川

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Sep 25Fri
  1. China Tourism News

    Sichuan Launches 100-Day 'Thunder' Tourism Market Rectification Campaign

    The Sichuan Provincial Department of Culture and Tourism held a video conference on the 100-day 'Thunder' tourism market rectification campaign, officially launching the action. The meeting focused on addressing tour guide misconduct and forced consumption, requiring efforts to reduce complaints at travel agencies, scenic areas and museums, and improving systems for immediate complaint handling, local resolution and full-process supervision. Chengdu, Deyang, Meishan, Ziyang, Leshan, Garze, Aba and Liangshan signed a cross-regional strategic cooperation agreement at the main venue.

Sep 23Wed
  1. China Tourism News

    Sichuan launches 100-day tourism market crackdown

    On 21 September, Sichuan province held a video conference in Chengdu combining a scheduling meeting on rectifying tour-guide misconduct and forced consumption, a progress meeting for the "Thunder Action" 100-day campaign, and a meeting on culture and tourism safety production and the holiday market. The province announced the launch of the 100-day Thunder Action for its tourism market. Culture and tourism departments will work with public security, transport and market regulation authorities to build cross-regional, multi-department joint enforcement mechanisms, focusing on four prominent problems: illegal agencies, illegal guides, illegal shopping outlets and illegal vehicles, with top-lev…

  2. Pinchain Tourism

    Fifth China (Sichuan) International Panda Consumption Festival Launches with Over RMB 600 Million i…

    Sichuan Provincial People's Government Information Office held a press conference on 20 September to present the fifth China (Sichuan) International Panda Consumption Festival. Running from 22 September to 30 November, the festival uses a "1+3+16+N" framework across premium shopping, dining, tourism and performances, launching in Chengdu on the evening of 22 September with 40 new "Shuli Anyi" consumption scenarios and mobilizing over 10,000 merchants province-wide. More than RMB 600 million in "Shuli Anyi" commercial-service vouchers will be issued, with local subsidies for 10 categories of smart products. A "ticket-stub benefit" program links retail, dining, lodging and culture-tourism, le…

Sep 18Fri
  1. China Tourism News

    Jiangkou Sunken Silver Museum Receives Over 320,000 Visitors Since April

    The Jiangkou Sunken Silver Museum in Pengshan District, Meishan, Sichuan, covers about 13.3 hectares with 3 permanent exhibition halls and 1 temporary hall, and an exhibition area of 7,270.27 square meters. Positioned around the theme of a century's great archaeological discovery and new evidence of Ming Dynasty China, it displays over 76,000 artifacts recovered from the Jiangkou late-Ming battlefield site. Since ticket sales began in April, by the end of August it had received over 320,000 visitors, with a single-day peak of 8,200, generating over 13 million yuan in revenue. The museum offers digital interactive projects including a large-space VR experience, immersive script tour, and the…

Sep 11Fri
  1. China Tourism News

    Sichuan Launches Autumn Features and 42 Travel Routes

    On the evening of 10 September, the 2026 'Leisure Sichuan · Autumn of Pingshan' culture and tourism promotion event opened in Pingshan county, Yibin. Under the theme 'Autumn Colors of Sichuan, Splendid Layer by Layer,' it showcased 92 autumn check-in sites, four layers of natural autumn scenery, five layers of cultural autumn themes, seven autumn activities and 42 Leisure Sichuan routes. The 42 autumn-themed routes are tiered by trip length and eight visitor groups including trend photography, families and self-drive travelers, and are integrated with Baidu App and Baidu Maps for route-based travel. China Railway Chengdu Group promoted autumn rail travel products with ticket-stub discounts…

Sep 4Fri
  1. China Tourism News

    Sichuan summons 52 travel agencies over complaints, demands rectification by end of September

    On September 3, Sichuan Provincial Department of Culture and Tourism summoned 52 travel agencies with the highest number of complaints. They must submit self-inspection reports and rectification plans within one week, and complete all rectifications by the end of September. Complaints focus on refund disputes, unauthorized itinerary changes, false advertising, poor tour guide service, and shopping disputes. Chengdu issued ten rigid measures, including banning disguised shopping arrangements and ordering suspension or license revocation for agencies with three administrative penalties within a year.