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25 updates.

25 updates shown

Friday 25 September

1 updates
OTA / TMC
Skift Feed全球

Expedia CEO: Joining Meta's Muse, AEO Becomes Fastest-Growing Channel

Expedia Group CEO Ariane Gorin said at Skift Global Forum that Expedia will be on Meta's Muse AI agent, with the partnership announced the day before she spoke. She described a case-by-case, experimental approach to emerging agent platforms, with teams engaging Google, OpenAI, Anthropic and Meta. Gorin said AEO (answer engine optimization) is now Expedia's fastest-growing channel and that paid advertising in AI environments is starting to evolve. Expedia reversed course from a single end-to-end agent to modular AI agents reused across brands, while strengthening direct channels through bundling, servicing and loyalty.

Thursday 24 September

1 updates
OTA / TMC
Skift Feed全球

Expedia Bets AI Agents Won't Own the Entire Booking Journey

Speaking at Skift Global Forum 2026, Expedia Group CEO Ariane Gorin said she wants to work with the newest generation of AI agents, including Meta's new agent Muse, but does not believe any single agent can take over the entire travel journey. Expedia had revealed on Tuesday that it would be available on Muse; its X post said only that users can tell Muse where they are headed and it can work with Expedia to sort hotels and everything in between, without detailing how it works. Gorin, participating via remote video, did not elaborate on the partnership but said she personally does not believe a large portion of bookings will become an end-to-end conversational experience, since travel plann…

Tuesday 22 September

1 updates
OTA / TMC
Expedia Group Newsroom全球 / United States / Seattle

Expedia Group Advertising and Redion Announce First Travel Protection Partnership

Expedia Group announced a multi-year marketing collaboration with Redion (formerly Europ Assistance worldwide and Generali Global Assistance in the U.S.), marking the first time a travel insurance and assistance brand has joined Expedia Group Advertising as a dedicated partner and opening an entirely new advertiser category. The two companies have worked together for more than 15 years, with Redion providing travel protection to Expedia Group customers; this collaboration moves the relationship beyond product distribution into a strategic advertising alliance with co-branded editorial, on-platform experiences and targeted activations rolling out across Expedia Group brands from Q3 2026. Exp…

Friday 18 September

1 updates

Wednesday 16 September

1 updates

Friday 11 September

1 updates

Thursday 10 September

2 updates

Monday 7 September

1 updates

Wednesday 2 September

1 updates

Tuesday 1 September

2 updates

Wednesday 26 August

1 updates

Monday 24 August

1 updates

Friday 21 August

1 updates

Saturday 15 August

1 updates

Thursday 6 August

1 updates

Wednesday 5 August

1 updates

Friday 31 July

2 updates

Wednesday 29 July

1 updates

Tuesday 28 July

1 updates

Friday 17 July

1 updates

Thursday 16 July

1 updates

Tuesday 14 July

1 updates