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Hilton promotes fall travel in New England, highlighting experiences in Boston, Providence, Connecticut, and Portland, and featuring properties like Hilton Boston Park Plaza and Graduate by Hilton Providence to attract travelers.
Hampton by Hilton launched its first guest-created waffle flavor, Peach Cobbler, available at nearly 2,500 hotels in the U.S. and Canada for a limited time. The flavor was created by Kaylee Voight, winner of the inaugural Guest Waffle Boss competition. Research shows 42% of travelers say a great hotel breakfast makes them happy before hitting the road.
Hilton's Tapestry Collection debuts in Vietnam with the opening of NHAAN Resort & Spa Hoi An. The 174-room resort, designed by renowned architect Vo Trong Nghia, blends local culture with modern amenities, featuring four dining venues, a rooftop spa, an infinity pool, and event spaces including a ballroom for up to 148 guests and two meeting rooms.
According to Brand Finance's 2026 Hotels 50 report, Hilton Hotels & Resorts ranks as the world's most valuable hotel brand for the 11th consecutive year, with a brand value of $19.2 billion, a 28% increase from 2025. Hilton has nine brands on the list, and Hilton Hotels & Resorts is one of only two hotel brands in the Global 500.
Remington Hospitality selected Innspire to deploy its AI-powered Guest Journey ecosystem at ONE | GT in Grand Cayman, a luxury mixed-use condo-hotel affiliated with Hilton and SLH. The system includes AI Concierge, AI Task Manager, and a custom mobile app, integrating with OPERA Cloud, Simphony, Alice, and OpenTable to convert guest requests into service tasks.
Hilton announced accelerated growth in Ireland with the signing of DoubleTree by Hilton Ashbourne, marking the brand's debut in the Republic of Ireland. The 156-room hotel is expected to open in early 2027. Recent milestones include the European debut of Home2 Suites in Dublin and the signing of Cork City Centre, Tapestry Collection. Expansion is expected to create over 150 jobs.
Hilton opened Canopy Bangkok Sukhumvit, marking the debut of its lifestyle brand Canopy Hotels in Southeast Asia. The hotel features 174 rooms, is near Asoke BTS and Sukhumvit MRT stations, and incorporates local culture in its design with four dining concepts and city-curated experiences.
Hilton announced a culinary partnership with James Beard Award-winning Chef Mashama Bailey and her company Grey Spaces for the Signia Hilton Savannah, set to debut in 2028. Grey Spaces will lead the culinary direction for the hotel's food and beverage program, overseeing concept development, menus, wine lists, and guest experiences across multiple venues, including a lobby bar, all-day dining restaurant, and rooftop destination. The 444-room hotel will serve as the headquarters hotel for the Savannah Convention Center, featuring over 34,000 square feet of meeting space.
Hilton's 'Behind the Stay' series spotlights Hilton Garden Inn Busselton in Western Australia, showcasing how the team's 'Brighthearted' service philosophy makes the hotel a beloved destination for locals and visitors. Team members like Assistant Front Office Manager Ntula and Hotel Manager Des create memorable guest experiences through genuine care and personalized service, including preparing comfort food for US firefighters and helping a wedding party.
Hilton announced the signing of three lifestyle hotels in Phuket, Chiang Mai, and the Maldives, including a Curio Collection in Phuket and two Tapestry Collection properties in Chiang Mai and the Maldives. This supports Hilton's ambition to surpass 250 luxury and lifestyle hotels in Asia Pacific and double its portfolio in Southeast Asia.
Navan and Vibe separately launched Model Context Protocol (MCP) servers, enabling users to query travel data, book and manage travel through AI environments like Claude and ChatGPT. Navan initially offers read-only data queries, with future plans for expense approvals and booking. Vibe's MCP allows corporate travelers to search and book flights, hotels, and rail via AI platforms.
Major hotel group CEOs described AI as a 'competitive advantage' in Q1 earnings calls, but experts argue this may be 'commoditization of intent.' Most hotels use AI similarly, and not investing puts them at a disadvantage. Real advantage may come from proprietary data, deployment speed, and operational efficiency, not AI itself. For example, Wyndham's Connect platform is cited as having a head start.