Almosafer's 2026 report reveals domestic travel at 46% of bookings, Red Sea room nights up 4,000%+, wider international destinations, growing AI-assisted booking, and protection product purchases up 165%.
Agoda data shows domestic accommodation searches for Taiwan's Mid-Autumn long weekend (Sept 25-28) doubled year-on-year. Green Island searches increased 4.5x, Penghu nearly 4x, and Hualien and Taitung nearly 3x. Top destinations include Taipei, Yilan, Tainan, etc.
Agoda's accommodation search data shows Goa as the top domestic destination for India's Rakshabandhan and Janmashtami long weekends, followed by Mumbai and Puri. Internationally, Singapore, Bali, and Bangkok lead. Based on searches from May 1 to July 31, 2026, the trends highlight a preference for short, diverse getaways.
According to the Ministry of Culture and Tourism, domestic travel reached 3.463 billion trips in H1 2026, up 5.4% year-on-year; total spending was 3.21 trillion yuan, up 2.0%. Urban residents made 2.594 billion trips, rural residents 869 million.
China's Ministry of Culture and Tourism released its 2025 statistical bulletin, showing domestic tourism trips reached 6.522 billion, up 16.2% YoY; domestic tourism spending reached 6.30 trillion yuan, up 9.5%. Inbound tourists reached 154.5 million, up 17.1%; outbound trips by mainland residents reached 148.36 million, up 20.8%. There were 16,994 A-level scenic spots and 7,586 star-rated hotels.
Expedia Group released Unpack '26 Summer, revealing a shift toward domestic travel, with global social conversation about domestic vacations up 77% YoY. The report also highlights trends like hotel hopping, beach readaways, sports events, and set-jetting.
Expedia Group released its Unpack '26 Summer report, showing domestic travel demand dominates summer holiday planning, with global social conversation up 77% YoY and 45% of Britons more interested in UK breaks. The report highlights trends like hotel hopping, sports event divergence, and set-jetting, along with top destinations and international cities with lower hotel rates.
Expedia Group released the first-ever summer edition of its Unpack '26 report, revealing that domestic travel demand dominates summer vacation planning. Social conversation about domestic vacations increased 77% year-over-year globally, with 63% of U.S. travelers planning a domestic trip. The report highlights trends such as hotel hopping, sports-driven travel, and set-jetting, along with top destinations.
According to the Ministry of Culture and Tourism survey, domestic travel trips reached 1.901 billion in Q1 2026, up 6.0% year-on-year; total spending was 1.86 trillion yuan, up 2.9%. Urban residents made 1.403 billion trips, up 6.5%; rural residents made 498 million trips, up 4.6%.
According to the Ministry of Culture and Tourism, domestic tourism trips reached 6.522 billion in 2025, up 16.2% year-on-year; spending totaled 6.30 trillion yuan, up 9.5%. Urban residents made 4.996 billion trips, up 14.3%, while rural residents made 1.526 billion trips, up 22.6%.
The Ministry of Culture and Tourism released domestic tourism market data for the first three quarters of 2025. Domestic residents made 4.998 billion trips, an increase of 761 million or 18.0% year-on-year. Urban residents made 3.789 billion trips, up 15.9%; rural residents made 1.209 billion trips, up 25.0%. Domestic tourism spending reached RMB 4.85 trillion, an increase of RMB 0.50 trillion or 11.5% year-on-year. Urban residents spent RMB 4.05 trillion, up 9.3%; rural residents spent RMB 0.80 trillion, up 24.0%.
China's Ministry of Culture and Tourism released H1 2025 domestic tourism data. Based on sample surveys, domestic residents made 3.285 billion trips in H1 2025, up 20.6% year-on-year, with spending of 3.15 trillion yuan, up 15.2%. Urban residents made 2.452 billion trips, while rural residents made 833 million trips.
China's Ministry of Culture and Tourism released its 2024 statistical bulletin on May 30, 2025. At end-2024, there were 347,000 culture and tourism units with 4.631 million employees. Domestic trips reached 5.62 billion, up 14.8% year on year, with domestic spending of 5.8 trillion yuan, up 17.1%. Inbound visits totaled 131.902 million, up 60.8%, including 26.94 million foreign visitors, up 95.5%; mainland residents made 122.792 million outbound trips, up 41%. There were 64,616 travel agencies with revenue of 565.77 billion yuan, and 7,716 star-rated hotels with revenue of 155.73 billion yuan, an average room rate of 371.7 yuan per night, and an average occupancy rate of 49.2%.
China's Ministry of Culture and Tourism released Q1 2025 domestic tourism data. Domestic trips reached 1.794 billion, up 26.4% year over year, with urban residents at 1.318 billion trips (+22.4%) and rural residents at 476 million trips (+39.2%). Total domestic tourism spending reached 1.80 trillion yuan, up 18.6%, with urban spending at 1.48 trillion yuan (+14.8%) and rural spending at 0.32 trillion yuan (+39.6%).
The Ministry of Culture and Tourism released 2024 domestic tourism data. According to sample survey results, domestic trips reached 5.615 billion in 2024, up 14.8% year over year; total domestic tourism spending reached 5.75 trillion yuan, up 17.1% year over year. Urban residents made 4.370 billion domestic trips, up 16.3%, while rural residents made 1.245 billion trips, up 9.9%. By quarter, Q3 had the highest number of trips at 1.512 billion, up 17.2% year over year.
China's Ministry of Culture and Tourism (Market Management Department) published the Q3 2024 national travel agency statistical survey report. As of Sept. 30, 2024, there were 62,766 travel agencies nationwide in Q3, with a data review completion rate of 92.75%, and 27 regions above the national level. The report discloses domestic, inbound and outbound market data: domestic tourism organized 34.6922 million person-trips and 107.1058 million person-days; inbound tourism outreach 597,100 person-trips and 2.2694 million person-days; outbound tourism organized 3.7302 million person-trips and 18.5487 million person-days.
China's Ministry of Culture and Tourism released sample survey data for domestic tourism in the first three quarters of 2024. Domestic trips reached 4.237 billion, up 15.3% year on year, while total domestic tourism spending reached RMB 4.35 trillion, up 17.9%. Urban residents made 3.270 billion trips and rural residents 967 million. By quarter, Q3 trips reached 1.512 billion, up 17.2% year on year.
The Finance Department of China's Ministry of Culture and Tourism released the 2023 Statistical Communiqué on Culture and Tourism Development on August 30, 2024. At end-2023 there were 56,275 travel agencies, with full-year revenue of RMB 444.27 billion and operating profit of RMB 3.74 billion. There were 8,253 star-rated hotels, with full-year revenue of RMB 160.9 billion, an average room rate of RMB 370.8 per room-night, and average occupancy of 50.7%. There were 15,721 A-level scenic areas, receiving 5.75 billion visits and generating RMB 406.87 billion in tourism revenue. Domestic trips reached 4.89 billion, up 93.3% year on year, with total domestic tourist spending of RMB 4.9 trillion…