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Sep 9Wed
  1. Skift Feed

    Google Strips Out EU Travel Search Features to Avoid More Fines

    In response to EU Digital Markets Act enforcement, Google is scaling back travel search features for European users. The revamped results page will show separate units for third-party aggregators and direct suppliers, but users can no longer filter by travel dates, check live pricing, or use descriptive tags like 'budget' or 'boutique'. Additionally, Google is removing its vacation rentals unit from European search results as early as September 8, though feeds still power results on Google Maps and google.com/hotels.

Sep 8Tue
  1. Amadeus Newsroom

    Uganda Airlines First African Carrier to Deploy Amadeus SkyWORKS

    Uganda Airlines has signed a new deal with Amadeus, becoming the first African carrier to deploy Amadeus SkyWORKS. The flight schedule development solution provides an integrated workbench with powerful editing, real-time feasibility checks, and reporting/distribution capabilities, increasing efficiency and flexibility. Uganda Airlines' CCO said the solution will accelerate growth in East Africa and beyond. Amadeus noted existing collaboration on Altéa, revenue, and loyalty management, now deepened to schedule management.

Sep 4Fri
  1. Skift Feed

    Fake AI Hotel Videos Are Coming for Travel

    The Skift podcast discusses AI-generated TikTok videos promoting a Sedona luxury resort with fake amenities, fake creators, and mismatched commission tags. It also analyzes an estimate that Booking may surpass Expedia in B2B room nights, potentially reshaping OTA competition. Both stories highlight trust as a central issue in travel marketing and sales.

  2. Skift Feed

    Amadeus Brings Travel Tech Into Claude Code and Cowork

    Amadeus announced a partnership with Anthropic to integrate its flight and destination content into Claude Code for developers, and plans a Claude Cowork plugin for travel professionals to access its systems via chat. This move reflects the trend of AI assistants becoming the place where software is built and work gets done.

Sep 3Thu
  1. Business Travel News

    Amadeus Partners with Anthropic for Tool Integration and Developer Access

    Amadeus announced a collaboration with AI company Anthropic to integrate its applications into the Claude Cowork desktop agent and provide real-time travel content to developers via Claude Code. This aims to let users access Amadeus systems in plain language within AI workflows, reducing the need to switch between closed systems. Amadeus earlier shut down its self-service API portal, and this partnership is seen as a natural evolution.

Sep 2Wed
  1. Business Travel News

    Acai Launches AI Helpdesk with Travel Context

    Acai Travel launches Acai Desk, an AI helpdesk that integrates GDS, NDC content, flight booking tool Lleego, and Microsoft 365, allowing agency teams to work from a single system. AI routing manages case queues. Acai says the average travel advisor spends 20 minutes per case, mostly finding context. TMCs like Campbell Travel, Nautalia, and Connections Group have adopted it.

  2. Hospitality Technology

    Predatory OTAs Infiltrating Direct Booking Funnels

    According to Operto research, up to 8% of direct hotel bookings are intercepted by third-party sites that bid on hotel brand keywords and mimic official listings, causing hotels to pay extra commissions. The article notes that standard channel reports fail to identify such interception and recommends hotels use AI to monitor branded search and protect direct demand.

Sep 1Tue
Aug 28Fri
  1. Skift Feed

    What Hotelbeds' Shrinking Margins Mean for Hotel Distribution

    HBX Group, parent of Hotelbeds, the world's largest independent hotel bed bank, expects flat-to-lower revenue and declining adjusted EBITDA despite adding over EUR 1 billion in travel volume this year. The core issue is take-rate compression: the spread per booking dropped from a 9% prospectus assumption to 7.3% in Q3 FY2026, the lowest since listing. Drivers include a shift to lower-margin third-party supply and OTA channels, partner margin pressure, the Middle East conflict (a roughly 3-point growth drag), and rising fintech penetration. Structurally, with Expedia, Booking, WebBeds, TBO, and RateHawk all offering inventory via APIs, access to hotel rooms is no longer the moat it once was.…

Aug 26Wed
  1. Business Travel News

    Delta Plans NDC Solution Launch by Year-End

    Delta Air Lines plans to launch its NDC solution by the end of 2026, with active live agency testing underway and progress on integrations with GDS partners including Amadeus, Sabre, and Travelport. Delta has agreements with multiple GDSs and direct connections, and American Express Global Business Travel will include Delta's NDC offers in its marketplace. More details are expected at an event in late September.

Aug 25Tue
  1. Skift Feed

    Ixigo Tests Packaged Tours for Trains, Uber Becomes a New Distribution Engine

    India's Ixigo has made two strategic moves that extend its business beyond selling individual travel components. First, it launched Ixigo Bharat Darshan, its debut into packaged tours, offering curated spiritual and family travel packages sourced from state-owned IRCTC and bundled into single itineraries on the Ixigo app. The initial offering targets high-demand pilgrimage circuits and family destinations like Kashmir and the Northeast, with prices ranging from about $73 to $3,135, and notably solves a key pain point for Indian rail travelers by including confirmed train tickets alongside hotels and transfers. Second, Ixigo partnered with Uber to embed train-ticket booking directly within t…

Aug 24Mon
  1. TravelDaily China

    Aviation Tech Innovations: AI Reduces Repetitive Queries

    TravelDaily China published OAG's aviation innovation watch, highlighting three cases: Spotnana's AI agents for after-sales service, Hamad Airport's facial recognition pass, and JetBlue integrating credit into its loyalty ecosystem. These innovations aim to reduce repetitive information verification and enhance travel experience.

Aug 21Fri
  1. Skift Feed

    Viator's Updated Operator Agreement Formalizes Channel Partners' Pricing Power

    Viator updated its global supplier agreement this month, clarifying that channel partners (such as OTAs, airlines, banks) have the right to set final retail prices. This may allow partners to discount or use tours as loss leaders, further reducing operator pricing control. Viator frames it as clarification, but observers note the new terms pave the way for large platforms to ingest massive volumes of non-sourced listings.

Aug 20Thu
  1. Sabre Newsroom

    Sabre appoints Derek Sharp to lead Lodging, Ground and Media business

    Sabre has appointed Derek Sharp as Senior Vice President of Lodging, Ground and Media, effective September 8. He will focus on deepening supplier relationships, enhancing customer engagement, and expanding content quality and choice. Sabre's hotel-related revenue grew 11% year-over-year in Q2, reflecting progress in lodging content and adoption. The company is investing in its marketplace to offer broader travel options and better connectivity for agencies and suppliers.

  2. Hospitality Technology

    Square and OpenTable Deepen Partnership for Unified Dining, Guest and Payment Insights

    Square and OpenTable have deepened their strategic partnership, bringing reservations, payments, and guest data into a unified view. Restaurant operators can now link reservations to revenue and make informed decisions on loyalty, marketing, and guest engagement, all within Square's software and hardware, including Square Handheld. Building on their point-of-sale partnership that began in 2022, this enhanced integration addresses the pain point of disconnected systems, reducing manual work for operators.

Aug 19Wed
  1. Amadeus Newsroom

    Adelaide Airport Deploys Amadeus Self-Service Technology

    Adelaide Airport is partnering with Amadeus to deploy over 50 Seamless Bag Drop S7 Air and S7 Air Hybrid units and about 80 Seamless Kiosks, enhancing self-service check-in and bag drop. The airport will also adopt Amadeus ACUS cloud service, allowing airlines to operate from any counter, and Smart Message to replace legacy Teletype.

Aug 18Tue
  1. Travelport Press Releases

    DataArt and Travelport Deliver Six-Month GDS Modernization Project with Zero Downtime

    DataArt announced the completion of a six-month GDS modernization project for an enterprise travel agency, modernizing its distribution infrastructure with Travelport while maintaining uninterrupted booking and servicing operations and creating a scalable foundation for future NDC adoption. Because the migration involved live booking, ticketing and servicing systems, the customer had to meet a fixed implementation deadline without disrupting day-to-day operations for agents or travelers. DataArt used phased production deployments and a structured delivery approach to minimize operational risk. Following the initial migration, DataArt worked with Travelport to optimize the platform, improvin…

Aug 13Thu
  1. Business Travel News

    Spotnana Establishes Singapore Airlines NDC Direct Connect

    Spotnana has released a direct integration to Singapore Airlines' NDC content, offering continuous pricing with fares averaging about 7% lower than EDIFACT and avoiding distribution surcharges. The connection enables loyalty status recognition, corporate negotiated fares, 24-hour ticket holding, and self-service capabilities.

Aug 12Wed
  1. Skift Feed

    The AI Agent Should Belong to the Traveler: Industry Implications

    The article explores the idea that AI agents should serve the user, not the company, noting that current travel AI tools are seller-side agents driving bookings and upsells. If a truly traveler-centric agent gains trust, persuasion tactics lose power, and suppliers need transparent pricing and accessible inventory. However, Meta's ad model raises questions about loyalty.

  3. Hospitality Technology

    Toast, Square Expand Google Partnerships to Bring Agentic AI Ordering to Ask Maps via Universal Com…

    Square and Toast expanded their integrations with Google, bringing US restaurant operators into Ask Maps, Google Maps' conversational AI interface. Built on the Universal Commerce Protocol (UCP), diners can discover, customize, and complete orders via natural language prompts while operators maintain control over menus, pricing, and first-party guest relationships. Orders flow directly into operators' workflows, bypassing third-party commissions.

  4. Hospitality Technology

    The Next Distribution Shift Won't Be Driven by People

    The article explores AI agents as new decision-makers entering the hotel booking journey. Voyagier founder Daniel Gardner argues that hotels need to optimize structured data rather than just human-facing marketing, and the GDS may become more valuable for providing standardized data. He advises hotel tech teams to use AI to describe their hotel to identify data gaps.

Aug 11Tue
  2. PhocusWire All News

    IHG working with Google agentic booking pilot, wider AI initiatives

    IHG Hotels & Resorts highlighted its involvement in Google's agentic AI booking pilot during its H1 2026 results, which enables guests to book hotels directly within Google's AI Mode. IHG is also part of Google's Direct Offers pilot, surfacing promotions in AI-assisted trip planning. Additionally, IHG is upgrading its tech stack, including a cloud-based PMS expected in 4,000 hotels by end of 2026. CEO Elie Maalouf said AI has unlocked revenue uplift and market share gains.

  3. Hospitality Technology

    Bilt Expands Bilt OS for Hospitality to Luxury Travel Advisors

    Fintech and loyalty platform Bilt announced the expansion of Bilt OS for Hospitality to travel advisors at the Virtuoso Travel Week Tech Summit. The platform integrates a booking engine, itinerary builder, AI concierge, and Sion commission tracking, and offers a client self-booking portal. Bilt co-developed with an advisory board of luxury agency executives, aiming to consolidate fragmented agency software tools into a unified operating system for high-producing luxury agents.

  4. Hospitality Technology

    Cendyn Expands CRS Payment Ecosystem to Cut Direct Booking Cart Abandonment

    Cendyn has launched a unified payment framework within the Cendyn CRS, integrating Flex Pay, FreedomPay, Stripe, and Gr4vy, introducing BNPL, regional payment gateways, and intelligent routing to reduce payment friction at direct booking checkout and lower cart abandonment. The feature is included as a standard part of the existing CRS subscription at no additional platform fee.

  5. PhocusWire All News

    Bilt debuts tech platform for travel advisors

    Bilt announced the opening of Bilt OS for Hospitality to travel advisors at the Virtuoso Travel Week Tech Summit. The platform is personalized to an agency's IATA number and pseudo city code, offering an itinerary builder, Sion commission tracking, and AI concierge, and allows clients to self-book via a 24/7 portal. Pricing is undetermined, with a monthly fee and a per-PNR fee.

Aug 10Mon
Aug 8Sat
  1. Skift Feed

    Google Brings Agentic AI to Ask Maps Hotel Search

    Google Maps is embedding AI hotel search into its location-based platform. Users can now chat with Ask Maps to search for hotels and get actual pricing and availability, not estimates. A new feature can integrate users' Gmail itineraries for personalized suggestions. For now, hotel functionality stops at discovery and comparison; booking is not yet available, but Google has begun limited U.S. testing of agentic hotel booking with partners like Amadeus.

Aug 7Fri
  1. PhocusWire All News

    Google Maps Updates Ask Maps with Hotel and Event Discovery

    Google Maps has updated its conversational interface Ask Maps with hotel and local event discovery, extending the service to more countries. Users can ask for hotels with specific price ranges and ratings using natural language, and Ask Maps returns real-time prices and availability, along with suggestions for nearby activities and booking links. Personal Intelligence has been added, allowing users to connect Ask Maps to Gmail for trip-related suggestions. The service is now available in over 150 countries, including Australia, Brazil, and Canada.

Aug 6Thu
  1. PhocusWire All News

    Sabre ups 2026 guidance as Q2 exceeds expectations

    Sabre reported Q2 2026 revenue of $712 million, up 4% year-over-year, and adjusted EBITDA of $143 million, up 21%, exceeding guidance. The company raised its full-year adjusted EBITDA guidance to approximately $600 million, representing 12% growth. CEO Kurt Ekert attributed the performance to disciplined execution and cost management, reiterated concerns about Amadeus's dominant position in PSS, and highlighted AI as a significant opportunity for efficiency and revenue growth.

  2. Hospitality Technology

    HBX Group Expands Accommodation Distribution Across Sabre's Global Agency Network

    HBX Group has entered a strategic distribution agreement with Sabre to make its accommodation portfolio available across Sabre's global travel agency network, integrating 250,000+ properties into Sabre Mosaic Marketplace via normalized GDS APIs. Travel agencies can query HBX inventory directly through Sabre APIs, eliminating custom integrations. This consolidates GDS and wholesale content, reducing technological friction.

Aug 5Wed
  1. PhocusWire All News

    Tours and Activities Growth Outpacing Travel Overall, Distribution Lagging

    A report by Arival and Phocuswright sizes the global travel experiences market at $253 billion in 2024, projected to grow to $342 billion by 2029. Experiences bookings grew 17% in 2024 vs. 6% for travel overall. However, distribution lags: only 33% of experiences were booked online in 2025 vs. 64% for travel overall. The report also analyzes consumer behavior, such as averaging 3.5 to 4.7 experience bookings per trip.

  2. Travelport Flights API Release Notes

    Travelport Flights API adds RouteHappy universal product attributes in Price response

    Travelport's TripServices Flights API release Air Offer 26.11.32W adds support for requesting ATPCO RouteHappy universal product attributes (UPAs) in the Price response (both full and reference payload). Requests must send includeUniversalProductAttributesInd in CustomResponseModifiersAir along with includeFlightAmenitiesInd to obtain RouteHappy data. In the response, FlightSegment/universalProductAttributeRefs cross-references UPAs in the format u{x}, and UPAs are returned in ReferenceList/ReferenceListUniversalProductAttribute. UPAs are not returned for direct flights with intermediate stops, non-flight segments such as trains, or for Premium Business class.

Aug 4Tue
  2. Hospitality Technology

    Emburse Integrates Travel Analytics into Cvent to Modernize Corporate Hotel Sourcing

    Emburse and Cvent have announced a strategic integration that embeds Emburse Travel Analytics into Cvent Travel's hotel sourcing workflow via a new feature called Booking Insights with Emburse. Powered by Emburse's Hotel Intelligence API, it integrates actual transaction-level corporate booking and spend data directly into Cvent's hotel sourcing UI, eliminating sourcing data silos. It gives corporate travel buyers property-level historical spend data, traveler behavior metrics, and supplier performance tracking. The feature launches in August 2026, timed for the 2027 annual corporate hotel RFP cycle.

Aug 3Mon
  1. Travelport Press Releases

    Travelport Appoints Kenneth Johansen as Chief Revenue Officer

    Travelport announced the appointment of Kenneth Johansen as Chief Revenue Officer, leading its commercial organization including agency, operator, and travel partner channels. Johansen previously served as Senior Vice President at Oracle, with over 20 years of enterprise technology sales leadership. Additionally, Jason Toothman was named Chief Sales Officer for Strategic Accounts. These appointments aim to drive Travelport's modern retailing platform expansion.