Hilton released its 2027 Trends Report, based on a survey conducted in collaboration with Morning Consult of more than 14,000 travelers across 14 countries, presenting five major trends that will influence 2027 travel planning.
Hilton released its 2027 trends report "El Gran Reequilibrio," based on a survey conducted with Morning Consult of more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing perfection toward flexibility and self-growth. The report lists five major trends: traveling on one's own terms, the trust equation, growth-oriented vacations, health and wellness, and the micro-trip mindset. 54% of travelers feel pressure to have a perfect vacation, and 70% trust hotel staff to help plan their itineraries.
Hilton released its 2027 trend report 'The Great Rebalancing,' based on a global survey conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are replacing the pursuit of the "perfect journey" with flexibility and personal growth. The report lists five major trends: traveling your own way, the trust equation, growth-oriented vacations, physical and mental wellness, and the micro-trip mindset. The survey shows 38% of Colombian travelers feel pressure for the "perfect trip," and 70% trust hotel staff to help plan itineraries.
Hilton released its 2027 trends report "The Great Rebalancing," based on global research conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing the "perfect trip" toward personal growth, flexibility and exploration. The report proposes five major trends: The Age of Imperfect Perfection, The Trust Equation, The Growth Journey, Reimagined Wellness, and The Micro-Trip Mindset. 54% of respondents said they feel pressure to pursue the perfect trip, and 70% believe hotel professionals are a trustworthy source for travel planning.
Hilton announced the opening of Montara Hotel, the first Tapestry Collection by Hilton property in Costa Rica and Central America. Set in the mountains of Heredia, the hotel has 97 rooms including 38 suites, spans roughly 540,000 square feet of grounds with over 130,000 square feet of built facilities, and sits about 13 miles (20 kilometers) from Juan Santamaria International Airport and downtown San Jose. It offers approximately 12,700 square feet of event space for corporate retreats, social events and weddings, plus a 13,200-square-foot spa. The debut reflects Hilton's continued expansion across the Caribbean and Latin America, where it operates 315 hotels and resorts with a pipeline of…
Hilton's Conrad Hotels & Resorts expanded its Conrad 1/3/5 program, organizing guest time into one-, three-, and five-hour windows with locally curated cultural experiences designed by each hotel's concierge team, spanning traditions, crafts, cuisine, wellness, and discovery. The program covers Conrad properties across five continents and is bookable at the concierge desk or each property's website. Conrad currently has 51 properties across five continents.
Hilton announced a franchise agreement with Arte Hoteles for the first Outset Collection by Hilton property in EMEA: Casa Verbena Madrid. Expected to open later in 2026, the 45-room hotel will sit on Calle de Preciados in central Madrid, within walking distance of Puerta del Sol, Plaza Mayor and Gran Vía. The signing expands Hilton's lifestyle collection portfolio and its presence in Spain.
Hilton has been named the #1 Best Workplace in Asia by Great Place to Work and the top-ranked hospitality company for the 10th consecutive year. Hilton has over 99,000 team members across more than 1,300 hotels in Asia Pacific, with its workforce doubling since 2017. The recognition reflects Hilton's people-first culture and sustained investment in talent.
Hilton's lifestyle brand Canopy opened Canopy Deer Valley in Park City, Utah, with 180 rooms — the brand's first hotel in Utah and among the first to open as part of Deer Valley Resort's East Village expansion. Developed by Extell Development Company, the hotel sits steps from the Jordanelle Express Gondola and about 40 minutes from Salt Lake City International Airport, features four dining concepts, and has rooms starting at $200 per night.
Hilton's lifestyle brand Canopy has opened its first Utah property, Canopy Deer Valley, in Park City. The 180-room hotel, developed by Extell Development Company, is located minutes from Deer Valley Resort's East Village expansion and steps from the Jordanelle Express Gondola, approximately 40 minutes from Salt Lake City International Airport. The property features four original dining concepts and interiors by DLR Group | BraytonHughes inspired by Park City's mining history and mountain landscape. Rooms start at $200 per night, and the hotel participates in Hilton Honors.
Hilton announced that Naples Grande Beach Resort will join the Signia Hilton portfolio as the brand's first hotel on Florida's Gulf Coast. The 474-room resort, including 50 villas, is undergoing the most significant transformation in its nearly four-decade history, and reservations are now open for stays beginning Jan. 1, 2027. Upon opening it will be Signia Hilton's third property in Florida, where Hilton has more than 540 hotels.
Hilton has signed the London Bridge Hotel under its Tapestry Collection brand through a franchise agreement with Gama Holdings, marking the lifestyle brand's debut in London and becoming Hilton's ninth brand in the city. The 153-room hotel, located at 8-18 London Bridge Street, is expected to open in early 2028 after a transformation costing over £12 million. It will offer easy access to landmarks such as The Shard, Borough Market, and Tower Bridge. This signing supports the growth of Tapestry Collection across the UK and Ireland, with the brand expected to reach six hotels by 2028.
Hilton announced the opening of Xi Zhe Wuxi, Curio Collection by Hilton, marking the brand's first property in Jiangsu Province. The hotel combines a historic residence with a new building, blending Jiangnan heritage with contemporary design, and features 105 guest rooms and suites. Located in Wuxi's cultural heart, it offers dining, pools, fitness, and more. This marks Hilton's continued expansion of its lifestyle brand portfolio in China.
Hilton announced the signing of Hilton Garden Inn Batam City Centre, its first hotel on the island of Batam, Indonesia. Expected to open in 2028, the 199-room hotel will be located in Batam's central business district, with easy access to commercial, retail, and transportation hubs, including ferry terminals and Hang Nadim International Airport. Developed by PT. Sabang Raya Investama, the property aims to capture growing demand from corporate travel, meetings and events, leisure, and medical-related stays.
Hilton's 'Behind the Stay' series spotlights the DoubleTree by Hilton Bengaluru Whitefield team, which anticipates guest needs and adapts to changing schedules for seamless business travel. During an extended stay, an international guest faced a medical emergency; the team assisted with hospital transport and continued care. The hotel offers thoughtful touches like packed breakfasts and fosters an inclusive culture, including sign language communication among staff.
Hilton announces the opening of Motto by Hilton Guadalajara Centro Historico, a 154-room lifestyle hotel in a restored 1950s Art Deco building in Guadalajara's historic center. The hotel offers flexible rooms and locally inspired F&B, marking the second Motto property in Mexico.
Hilton Australia has been recognized as the No. 1 hospitality workplace in Australia for 2026 by Great Place to Work in the category of companies with more than 1,000 employees. The recognition reflects Hilton's people-first culture and inclusive leadership. Hilton is expanding across Australasia with upcoming openings in Sydney, Cairns, Gold Coast, Suva, and Auckland.
Hilton is connecting the trip-planning journey through new AI tools on Hilton.com, the Hilton Honors App, Google AI Mode, and ChatGPT. Travelers can now discover Hilton hotels within Google's AI Mode and incorporate Hilton Honors Points in searches via natural-language prompts. Hilton is also developing a Claude Connector to bring property information into Claude.
Hilton announced the signing of Maravé Manuel Antonio, LXR Hotels & Resorts, marking the brand's debut in Costa Rica. The property is expected to open in 2029, featuring 173 accommodations including 57 hotel rooms and 116 branded residences. Located near Manuel Antonio National Park on a nearly 40-acre estate, it will include a beach club and spa.
Hilton has announced the appointment of Kolin Pound as Area President for the Caribbean and Latin America (CALA), effective August 24, 2026. In this role, Pound will oversee Hilton's operations in the region, leading hotel teams and partnering with owners and key stakeholders to drive performance and support continued growth. He joins from Ares Management, bringing extensive hospitality, real estate, and investment experience. Hilton currently operates 315 hotels and resorts in the region, with 150 more in development.
Hilton has announced the appointment of Kolin Pound as Area President for the Caribbean and Latin America (CALA), effective August 24, 2026. In this role, Pound will oversee Hilton's operations in the region, leading hotel teams and partnering with owners and key stakeholders to drive performance and support continued growth. He joins from Ares Management, bringing extensive hospitality, real estate, and investment experience. Hilton currently operates 315 hotels and resorts in the region, with 150 more in development.
Hilton Honors helps members redeem points seamlessly at all-inclusive resorts, with reward stays starting at 51,000 points. Redemptions include accommodations, dining, drinks, and more, with no blackout dates, waived resort fees, and Fifth Night Free for elite members. The article highlights several all-inclusive resorts in Mexico and the Caribbean, such as Hilton Cancun Mar Caribe All-Inclusive Resort starting at 100,000 points per night, Hilton Vallarta Riviera All-Inclusive Resort at 80,000 points, and resorts in Curaçao and Punta Cana at 98,000 points.
Hilton has been named the No. 1 Best Workplace in Latin America by Great Place to Work for 2026, marking its first top ranking after three consecutive years as the region's best hospitality workplace. Hilton employs over 26,000 team members across 300+ hotels in Latin America and the Caribbean, with a pipeline of 150 additional hotels creating more opportunities.
Hilton announced the opening of Hilton Istanbul Airport, the first internationally branded hotel adjacent to airport grounds in Türkiye, with 485 rooms, marking its 100th hotel in the country. The hotel offers runway-view rooms, the debut of OXBO dining brand in Türkiye, wellness facilities, eight meeting rooms, and a grand ballroom seating 250. Hilton plans 14 openings in Türkiye in 2026.
Hilton promotes fall travel in New England, highlighting experiences in Boston, Providence, Connecticut, and Portland, and featuring properties like Hilton Boston Park Plaza and Graduate by Hilton Providence to attract travelers.
Hilton's Tapestry Collection debuts in Vietnam with the opening of NHAAN Resort & Spa Hoi An. The 174-room resort, designed by renowned architect Vo Trong Nghia, blends local culture with modern amenities, featuring four dining venues, a rooftop spa, an infinity pool, and event spaces including a ballroom for up to 148 guests and two meeting rooms.
According to Brand Finance's 2026 Hotels 50 report, Hilton Hotels & Resorts ranks as the world's most valuable hotel brand for the 11th consecutive year, with a brand value of $19.2 billion, a 28% increase from 2025. Hilton has nine brands on the list, and Hilton Hotels & Resorts is one of only two hotel brands in the Global 500.
Hilton announced accelerated growth in Ireland with the signing of DoubleTree by Hilton Ashbourne, marking the brand's debut in the Republic of Ireland. The 156-room hotel is expected to open in early 2027. Recent milestones include the European debut of Home2 Suites in Dublin and the signing of Cork City Centre, Tapestry Collection. Expansion is expected to create over 150 jobs.
Hilton opened Canopy Bangkok Sukhumvit, marking the debut of its lifestyle brand Canopy Hotels in Southeast Asia. The hotel features 174 rooms, is near Asoke BTS and Sukhumvit MRT stations, and incorporates local culture in its design with four dining concepts and city-curated experiences.
Hilton's 'Behind the Stay' series spotlights Hilton Garden Inn Busselton in Western Australia, showcasing how the team's 'Brighthearted' service philosophy makes the hotel a beloved destination for locals and visitors. Team members like Assistant Front Office Manager Ntula and Hotel Manager Des create memorable guest experiences through genuine care and personalized service, including preparing comfort food for US firefighters and helping a wedding party.
Hilton's luxury brand Conrad has opened its first hotel in Nagoya, Japan, located on the upper floors of The Landmark Nagoya Sakae, a new landmark in the Sakae district. The hotel features 170 guest rooms, including 29 suites, six restaurants and bars, Conrad Spa, indoor pool, fitness center, and meeting and event facilities. The Conrad 1/3/5 program offers guests local cultural experiences.
Hilton announced the signing of three lifestyle hotels in Phuket, Chiang Mai, and the Maldives, including a Curio Collection in Phuket and two Tapestry Collection properties in Chiang Mai and the Maldives. This supports Hilton's ambition to surpass 250 luxury and lifestyle hotels in Asia Pacific and double its portfolio in Southeast Asia.
Navan announced a partnership with Hilton to launch an industry-first hotel-TMC direct connection, using API integration for real-time booking, rich content, and modern retailing. Navan will be the first TMC to integrate directly with Hilton's Central Reservation System, providing real-time inventory, authoritative content, and streamlined virtual payments.