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Sep 17Thu
  1. TravelDaily China

    Fliggy Subsidises 12% of Domestic Flight Refund Fees for Top Members

    TravelDaily China reports Fliggy upgraded its domestic flight refund protection standard: for Fliggy F4, F5, F6 and all 88VIP members, refund fees on self-purchased domestic tickets booked via the Fliggy app or Taobao's Fliggy entry can get an 88% discount off the airline standard, i.e. Fliggy subsidises 12% of the fee. It applies to one-way direct, stopover, connecting and round-trip domestic itineraries, stacks with airline benefits, and gives five entitlements per person per calendar year deducted by flight segment. Public data shows Fliggy has over 500 million registered members and about 64 million 88VIP members. The China Air Transport Association says it is drafting a dedicated group…

  2. Pinchain Tourism

    Fliggy Subsidises 12% of Refund Fees for 88VIP and F4+ Members

    Fliggy upgraded its domestic flight refund protection standard for F4, F5, F6 and all 88VIP members, offering a 12% discount on airline refund fees, i.e., Fliggy subsidises 12% of the fee. The benefit applies to one-way direct, stopover, connecting and round-trip itineraries, limited to five times per person per calendar year, deducted by flight segment. Fliggy has over 500 million registered members and about 64 million 88VIP members.

  3. Agoda Newsroom

    Agoda Partners with Capella Hotel Group on Distribution

    Digital travel platform Agoda has partnered with luxury hospitality management company Capella Hotel Group, bringing all luxury and lifestyle properties under Capella Hotels and Resorts and Patina Hotels & Resorts onto the Agoda platform. Agoda says this opens Capella's award-winning portfolio to its global customer base. The article cites a Visa projection that Asia will account for nearly half of the world's new high-net-worth individuals by 2028; Agoda's 2026 Travel Outlook Report shows 31% of surveyed travellers prioritise culinary experiences and 25% cite cultural exploration as a key motivator. McKinsey projects Asia-Pacific luxury travel demand to grow about 8% annually.

  4. Pinchain Tourism

    Leadership Changes at Three Chinese Travel Companies: CTS, CYTS and Huangshan Tourism

    Pinchain Tourism reports that on September 11, 2026, the Central Organization Department announced Shi Dai as Chairman of China Travel Service (Holdings) Hong Kong, succeeding Wang Haimin who moved to China Resources in July; the same day Huangshan Tourism Chairman Zhang Dehui resigned and President Sun Jun took over; in August CYTS Chairman Ni Yangping resigned due to job transfer, with Vice Chairman Zhao Peng serving as acting chairman. The article reviews the leadership transitions and operating data of the three companies.

  5. BCD Travel RSS

    BCD Travel and Advito outline five shifts shaping managed travel in 2027

    After attending 2026 industry events including SAP Concur Fusion, ProcureCon and the GBTA Convention, executives from BCD Travel and Advito identified five shifts likely to shape managed travel in 2027 and beyond: AI discussions moving from experimentation to adoption and governance; competitive advantage increasingly coming from people and change management; insufficient industry focus on the human side of front-line service; hyper-personalized traveler engagement; and resilience replacing prediction as a planning strategy. Both leaders said travel managers should prioritize adaptability, governance, stakeholder alignment and traveler engagement in 2027 planning.

  6. Skift Feed

    Sam's Club Travel Relaunches With Cruises via Boundless Labs Partnership

    Sam's Club, the warehouse retail chain owned by Walmart, has relaunched Sam's Club Travel with a new cruise-booking site through a partnership with Boundless Labs, a five-year-old cruise-booking technology company. Sam's Club curates itineraries, sailings and destinations. The vast majority of cruise bookings industrywide still happen offline through human agents because of complexity spanning the sailing, cabin types, meal plans, flights to the embarkation port, hotel nights, transfers and shore excursions. Boundless Labs says more than 90% of the cruise bookings it handles for other partners, including Kayak and PerkSpot, happen online.

Sep 16Wed
  1. Skift Feed

    Certares' O'Hara Bets €300 Million on European High-Speed Rail

    Certares founder Greg O'Hara, ahead of the Skift Global Forum, detailed his roughly €300 million investment in Trenitalia France. The company ordered 19 high-speed trains from Hitachi in August, ten of them for a Paris–London service targeted for 2029. O'Hara argues that whoever delivers rolling stock first should secure the three required approvals — French, tunnel and British — first. The investment came from Certares' current fund with co-investment, drawing strong interest from European family offices and institutions.

  2. Business Travel News

    IHG and EasyJet Launch SME Loyalty Partnership

    IHG Hotels & Resorts and EasyJet have launched a global partnership linking their business-traveller programs, IHG Business Edge and EasyJet Plus. IHG Business Edge members receive a 10 percent discount on a new EasyJet Plus membership plus benefits such as priority security screening, priority boarding, seat selection and extra cabin baggage. EasyJet Plus SME members gain access to IHG Business Edge benefits, including preferred rates and loyalty perks at participating IHG hotels worldwide, and reach IHG One Rewards Gold Elite status after their first eligible stay. IHG has pursued similar corporate-targeted collaborations with Delta Air Lines, Singapore Airlines and Hertz to bolster IHG B…

  3. Business Travel News

    Thrust Carbon Adds Pre-Trip Briefings to EngageAI Tool

    Thrust Carbon has added a pre-trip briefing capability to its behavioral change tool EngageAI, which it launched earlier this year. The feature can reach travelers a day or two before departure with trip-specific policy guidance such as per diems and expense rules, plus destination information including traffic, weather and rail status that could affect the travel experience. EngageAI launched in January to steer travelers toward more economical and sustainable options. The company said it is now working to add traveler-specific messaging into the briefing based on data such as travel history and expense habits.

  4. Web in Travel

    AirAsia MOVE Launches Event-Plus-Flight Bundles, Betting on Event Tourism

    AirAsia MOVE has launched MOVETIX, bundling flights with official event tickets into a single booking, starting with the 2026 Djakarta Warehouse Project festival in partnership with organiser Ismaya Group. A general admission ticket plus return flight from Kuala Lumpur starts from MYR 1,300, with savings of up to 20% versus separate bookings. AirAsia MOVE says its data shows travel intent around major concerts and festivals in the region rising 10-20%. The company plans to expand into sports and cultural events.

  5. Pinchain Tourism

    Trip.com Group Posts RMB 2.4 Billion Q2 Net Loss as Inbound Travel Grows

    Trip.com Group reported second-quarter 2026 net revenue of RMB 15.7 billion, up 6% year-on-year, with adjusted EBITDA of RMB 4.6 billion, down from RMB 4.9 billion a year earlier. A roughly RMB 5.2 billion one-time antitrust charge from the State Administration for Market Regulation led to a net loss of RMB 2.4 billion; excluding the penalty, net profit was RMB 2.7 billion. By segment, accommodation booking revenue was RMB 6.6 billion, up 6%; transportation ticketing revenue was RMB 5.4 billion, down 1%; packaged tours revenue was RMB 1.2 billion, up 8%; and corporate travel management revenue was RMB 771 million, up 11%. Inbound travel revenue continued high double-digit year-on-year growt…

  6. Pinchain Tourism

    Tongcheng Travel Partners with Guangdong and Other Destinations to Issue Holiday Consumption Vouche…

    Tongcheng Travel has partnered with the Guangdong Provincial Department of Culture and Tourism and more than ten other destinations to issue Mid-Autumn and National Day cultural tourism consumption vouchers, with total voucher value exceeding 60 million yuan. On September 11, the 2026 Guangdong "Golden Autumn Cultural Tourism Consumption Season" subsidy program launched, offering four voucher categories—hotel, scenic spot, vacation package, and performing arts/cultural creative—each with a maximum discount of up to 500 yuan. Tongcheng data shows that driven by extended-holiday travel demand, booking heat for domestic long-haul flights over 1,200 km rose significantly, and county-level in-de…

  7. TravelDaily China

    Qunar: National Day Flight and Hotel Bookings Up 56% Week-on-Week

    On September 16, train tickets for the day before National Day (September 30) went on sale, driving flight and hotel bookings into a peak period. Qunar data shows that as of September 16, searches for keywords such as 'Mid-Autumn' and 'National Day' rose 167% month-on-month, National Day flight and hotel bookings rose 56% week-on-week, and bookings on popular routes over 2,000 km doubled year-on-year. Beijing, Qingdao, Nanjing, Chengdu, Shanghai, Chongqing, Shenzhen, Hangzhou, Guiyang, and Guangzhou ranked in the top 10 popular National Day cities. Concerts and sports events boosted nearby hotel bookings, while county-level and outbound travel also grew.

  8. TravelDaily China

    Tongcheng Travel Partners with Over Ten Destinations to Issue Holiday Tourism Vouchers

    Tongcheng Travel, together with the Guangdong Provincial Department of Culture and Tourism, launched the 2026 Guangdong 'Golden Autumn Culture and Tourism Consumption Season' subsidy program on September 11, issuing vouchers to inbound and domestic visitors to Guangdong. The platform is also participating in Mid-Autumn and National Day voucher programs across more than ten destinations including Suzhou, Xuzhou, Lhasa, Harbin, Nanchang, Yibin, Guizhou and Jiangxi, with total voucher value exceeding RMB 60 million. Validity generally covers the holiday period, with some extending to end-November.

  9. TravelDaily China

    Trip.com Group Q2 Revenue RMB 15.7B, Antitrust Fine Drives RMB 2.4B Net Loss

    Trip.com Group reported unaudited Q2 2026 results: net revenue of RMB 15.7 billion, up 6% year on year but down 3% quarter on quarter; international platform revenue grew over 50% year on year, and inbound travel revenue rose at a high double-digit rate. A RMB 5.2 billion SAMR antitrust penalty pushed general and administrative expenses up 477% year on year to RMB 6.3 billion, producing a net loss of RMB 2.4 billion versus net income of RMB 4.9 billion a year earlier; excluding the penalty, net income was RMB 2.7 billion. Corporate travel management revenue reached RMB 771 million, up 11% year on year and 12% quarter on quarter.

  10. Pinchain Tourism

    HX Expeditions Holds 2026 International Brand Day in Shanghai, Unveils New Season

    Pinchain Tourism reported that HX Expeditions held its annual flagship '2026 International Brand Day' in Shanghai on September 10-11, coinciding with its 130th anniversary, with over 300 travel trade partners, media, and new-media guests. The event shared IAATO official data, Antarctic expedition knowledge, science education, immersive VR experiences, and released new 2028/2029 season itineraries. HX Asia-Pacific commercial vice president Joe Zou said China is a core strategic market, with plans over the next three to five years to deepen channel cooperation, Chinese-language expedition team service, destination development, and China team investment.

  11. TravelDaily China

    DiDi Enterprise Releases Business Travel Assurance System and A2A Cross-Enterprise AI Collaboration

    TravelDaily China reported that DiDi Enterprise held its 2026 business travel service conference on September 10, releasing the 'Super Save' full-journey assurance system, an A2A cross-enterprise AI collaboration solution, and the 2026 Corporate Business Travel Trends Report. The article says DiDi Enterprise serves over 1 million companies and 85 million workplace employees, helping companies save an average of 30% of total travel costs and cutting booking and reimbursement process time by 60%. Its 'Super Save' system integrates 16 travel assurance benefits with commitments to compensate if prices rise, refund if they fall, and manage changes; the A2A solution can connect to companies' own…

  12. BCD Travel RSS

    BCD Travel Publishes Business Travel Preparation Checklist and Packing Guide

    BCD Travel published an updated business travel preparation guide in September 2026, covering the full trip cycle from first booking to post-trip expense reporting. It advises travellers to confirm trip purpose and approvals, review company travel policy (covering booking channels, preferred airlines and hotels, cabin class, ground transportation, payment methods and approval rules), check passport, visa and entry requirements, and organise itinerary and payment details. On packing, it stresses preparing around actual meetings, keeping hard-to-replace items such as laptops, chargers and presentation materials in carry-on, and building a repeatable packing and tech-kit system for frequent tr…

Sep 15Tue
  1. Skift Feed

    GetYourGuide Taps Creators to Write Reviews for Tour Operators

    GetYourGuide is testing a Creator Review program that connects tour operators with content creators who write detailed, honest reviews to help new listings overcome the cold-start problem. Internal research found travelers are three times more likely to book an activity with three reviews. The feature is in beta and will roll out to the full creator community soon.

  2. Skift Feed

    Lindblad Acquires 60% Stake in White Desert and Echo Charlie for $69 Million

    Lindblad Expeditions is acquiring a 60% stake in White Desert, a luxury Antarctic travel company, and Echo Charlie, a new luxury adventure operator flying a refurbished DC-3, for $69 million—its largest acquisition yet. Founder Patrick Woodhead will stay on as chairman of White Desert and CEO of Echo Charlie, and join Lindblad as a strategic innovation advisor. The deal is funded with cash on hand; the company had over $350 million on its balance sheet as of June 30.

  3. TravelDaily China

    Airbnb Asia Leadership Reshuffle: Kong Zhiqiu Appointed Asia Head

    TravelDaily China learned that in April 2026, Kong Zhiqiu, who had long served as Airbnb's China business head, formally assumed the role of Asia business head, overseeing overall strategy and business development across China, Japan, South Korea, India, and Southeast Asia. Kong has been with Airbnb for over ten years and was one of the early members of the China team. In September 2026, Airbnb announced via internal letter that China growth head He Changhua would become China business head, continuing to report to Kong. Kong said about one-third of global travel demand comes from Asia. WTTC data shows that in 2025, Asia-Pacific tourism contributed $3.29 trillion to GDP, up about 8.1% year…

  4. Pinchain Tourism

    Airbnb Appoints Kong Zhiqiu as Head of Asia Business

    On September 15, Airbnb announced the appointment of Kong Zhiqiu as Head of Asia Business, overseeing operations in China, Japan, South Korea, India, and Southeast Asia. Kong has spent over a decade at Airbnb in management roles across product innovation, business growth, and commercial strategy. Previously as head of Airbnb's China business, he drove localization strategy and led the team to significant growth in outbound travel demand. In his new role, he will apply experience gained in the China market to more Asian markets. Airbnb said Asia is one of the world's most dynamic travel markets, with about one-third of global travel demand coming from Asia, and the region also has the world'…

  5. Agoda Newsroom

    Agoda Begins Limited Public Beta of AI Assistant Turning Travel Ideas into Bookable Trips

    Agoda has begun beta rollout of its new AI Assistant, designed to help travelers turn travel ideas into personalized, bookable trips. Initially available to a select group of Agoda mobile app users, it connects conversational trip planning with Agoda's live inventory of more than 6 million accommodations, as well as flights and activities. The assistant retains user preferences and trip context; its core conversational intelligence is powered by OpenAI's GPT-5.6 model, with Google Gemini's 'Grounding with Google Maps' feature used for complex trip planning. It will gradually be made available to all mobile app users over the coming months.

  6. Pinchain Tourism

    GZL Travel Fair: Corporate Coupons Plus Government Vouchers Drive Conversion

    The 2026 Guangdong Tourism Expo concluded, and GZL Travel, under Lingnan Holdings, reported strong on-site sign-ups over the three-day event, with travel dates spanning September 2026 to June 2027. Supported by the Guangdong Provincial Department of Culture and Tourism's "Golden Autumn Cultural Tourism Consumption Vouchers" and GZL's "Travel Expo Coupons," more than 30% of visitors booked two different travel products on site, while nearly 10% booked three or more. Outbound travel revenue grew by double digits, with two-country deep tours in Europe popular and Turkey and Georgia routes favored by younger consumers; bookings for Australia, New Zealand, and other seasonal destinations increas…

  7. TravelDaily China

    TravelDaily China to Release Documentary 'Tide: Fliggy Chapter'

    TravelDaily China's industry documentary 'Tide: Fliggy Chapter' is scheduled to launch on the morning of September 16 across WeChat Channels, Xiaohongshu, Douyin and other platforms. The film focuses on Fliggy, featuring in-depth interviews with core management and reviewing its journey from the 2006 emergence of Taobao air-ticket transactions, the 2010 launch of Taobao Travel, the 2014 introduction of credit-based hotel stays and one-click refund/change under 'Alitrip', the 2016 rebranding to Fliggy, its strategic partnership with Marriott, pandemic-era organizational reform, to its 2025 integration into Alibaba's broader consumption strategy and bet on AI.

  8. JTB Group Newsroom

    JTB Launches First Space×Education Program with Space Travelium TeNQ

    JTB announced it has developed and begun offering the inquiry and career learning program "Heart-Moving Space×Career Experience in Space Travelium TeNQ" with the cooperation of the space experience facility "Space Travelium TeNQ" operated by Tokyo Dome Corporation. The program targets junior and senior high school students, using space-themed experiences and dialogue to increase interest in the space industry and science and technology, and to help students think about their futures and possibilities. It combines permanent exhibits, free-roaming VR, and other immersive experiences with lectures and dialogue with professionals active in the space field, providing a learning opportunity that…

  9. Pinchain Tourism

    Austrian National Tourist Office Visits UTour Group to Deepen Cooperation

    After the Beijing stop of the Austrian National Tourist Office roadshow, the office and over ten destination resource providers visited UTour Group headquarters to discuss China-Austria market changes, product innovation, and resource collaboration. Austria, a core destination for Chinese outbound travel to Europe, attracts Chinese tourists with music culture and Alpine scenery. UTour has deep experience in the European market and offers multiple in-depth Austria products. Both sides will promote regular exchanges and product diversification.

  10. Ctrip Corporate Travel Thinktank News

    Ctrip Corporate Travel AI Integrates with Doubao Work for Conversational Booking

    At the 2026 Feishu Future Unlimited Conference and Doubao Work launch event on Sept 15, Ctrip Corporate Travel presented its latest integration of travel-management AI capabilities with the Doubao Work platform. Enterprises need no extra development and employees need no redirects; by conversing with Doubao Work they can invoke Ctrip Corporate Travel's travel AI for policy inquiries, itinerary planning and booking. Ctrip Corporate Travel connected its travel Q&A Agent and travel booking Agent to Doubao Work as connectors; the former covers over 93% of travel Q&A scenarios, while the latter supports itinerary planning and one-click ordering. Ctrip Corporate Travel says traditional flight-and…

Sep 14Mon
  1. Booking.com Newsroom

    Booking.com renews partnership with UEFA national team competitions

    UEFA announced the renewal and expansion of its partnership with Booking.com, which will continue as the official accommodation and attractions partner across the UEFA Nations League Finals 2027, European Qualifiers 2027-28, UEFA European Under-21 Championship 2027, UEFA EURO 2028 and UEFA Women's EURO 2029. The deal includes integrating Booking.com into the fan ticketing journey and the Event Guide, plus two digital content-based sponsorship and engagement programmes.

  2. Pinchain Tourism

    Tongcheng Travel Upgrades First-Time International Flyer Service

    On September 14, Tongcheng Travel announced a full upgrade of its first-time international flyer service, supported by eight hub airports including Shanghai Hongqiao, Beijing Daxing, Chengdu Tianfu, Hangzhou Xiaoshan, Qingdao Jiaodong and Zhengzhou Xinzheng, as well as airlines such as Air China, China Southern, Korean Air and Singapore Airlines. The upgraded service offers first-time international ticket buyers a coupon package worth 480 yuan and a free "new customer regret card" covering up to 240 yuan in refund fees. Passengers who book through the platform can access end-to-end airport support from check-in and security to boarding and arrival, with VIP security lanes available at some…

  3. Pinchain Tourism

    Pinchain Week 38: Tongcheng AI Products Debut, Fliggy Partners with Eastar Jet

    Pinchain Tourism released its Week 38, 2026 online travel highlights, aggregating multiple industry developments. Tongcheng Travel showcased four self-developed AI cultural tourism products at the 2026 China Culture and Tourism Industry Expo. Qunar data showed that this week's Mid-Autumn and National Day flight and hotel bookings rose 119% week on week, while searches for Mid-Autumn "moon-viewing flights" doubled year on year. Tuniu released its 2026 Mid-Autumn and National Day travel trend forecast, showing that outbound and long-haul domestic bookings and travel periods shifted notably earlier. On September 10, Fliggy and Eastar Jet signed a cooperation agreement in Hangzhou to deepen col…

Sep 11Fri
  1. Business Travel News

    Gant Launches AI Assistant in Self-Service Platform

    Travel management company Gant Travel Management has added an AI assistant to Gant360, the self-service platform it launched last month as a single point for travelers to access trip information, profiles, invoices, disruption information and trip support. The assistant supports conversational self-service tasks such as searching and booking travel and managing reservations, applying company policy and the traveler's profile. Gant says testing showed the assistant could handle a flight booking from search to completion in under five minutes. Through Gant's membership in American Express Global Business Travel's GBT network, joined earlier this year, Gant360 has access to content from more t…

  2. Business Travel News

    Grasp Promotes Quattlebaum, Hires Emburse's Duenholter

    Data management provider Grasp Technologies announced the promotion of Tina Quattlebaum to chief customer officer and the hiring of former Emburse executive Nick Duenholter as VP of commercial growth and partnerships. Quattlebaum, formerly Pfizer's director of global travel and card operations, joined Grasp in August 2024. Duenholter will help clients use travel and expense data to improve visibility, performance and decision-making.

  3. Pinchain Tourism

    Tuniu Releases 2026 Mid-Autumn and National Day Travel Trend Forecast

    Tuniu released its 2026 Mid-Autumn and National Day travel trend forecast, showing that booking and travel cycles for outbound and long-haul domestic trips shifted notably earlier. Families and three-generation groups accounted for over 70% of travelers; among those on National Day tours from October 1 to 7, over 35% departed before the holiday and over 10% left before Mid-Autumn to avoid crowds. Long-haul domestic travel led demand, with growing shares for independent travel and small pure-play groups, while short-haul outbound private groups were popular.

  4. China Tourism News

    Shanghai's First AI-Glasses City Companion Pilot Lands in Yuyuan

    During the 2026 Inclusion Bund Conference, Shanghai's first AI-glasses city-companion pilot launched on 9 September at the Yuyuan scenic area in Huangpu District. Visitors wearing Qwen AI glasses can access historical commentary on old buildings, voice navigation, real-time translation and direct payment for goods, linking commentary, Q&A, navigation, translation and consumption while reducing phone searches and app switching. Dayuyuan said it hopes to interact with visitors intelligently, and Huangpu District cited its dense cultural landmarks and new consumption scenes as application space for AI terminals.

  5. Agoda Newsroom

    Agoda Partners with Kaohsiung City Government on Global Tourism Recognition

    Digital travel platform Agoda and the Kaohsiung City Government have signed a Memorandum of Understanding to support Kaohsiung's goals to elevate its profile as a global travel destination. The collaboration covers co-branded marketing initiatives on Agoda's platform, exchanges of market and tourism insights, and digital training workshops to build local industry capabilities. Agoda will produce the inaugural Taiwan edition of Agoda Dialogues, a filmed conversation with the Mayor of Kaohsiung unveiling the city's tourism vision and international positioning, to be distributed across Agoda's channels in October 2026. Agoda data shows Kaohsiung is one of the fastest-growing destinations in Ta…

  6. Pinchain Tourism

    Fliggy and Eastar Jet Partner to Expand China-Korea Routes

    On September 10, Fliggy and South Korean low-cost carrier Eastar Jet signed a cooperation agreement in Hangzhou to deepen collaboration in digital marketing, membership benefits and AI. Eastar Jet covers East Asia, Southeast Asia and Central Asia, with China among its densest route networks, operating flights between some Korean cities and Shanghai, Yanji, Zhangjiajie, Yantai, Zhengzhou and Hong Kong, Macao and Taiwan. Fliggy data shows Chinese bookings for Korean travel products grew over 40% year on year this summer.

  7. TravelDaily China

    Fliggy Partners with Eastar Jet to Expand Low-Cost China-Korea Tickets

    On September 10, Fliggy and South Korean low-cost carrier Eastar Jet signed a cooperation agreement in Hangzhou to deepen collaboration in digital marketing, membership benefits and AI. Eastar Jet's China routes cover Shanghai, Yanji, Zhangjiajie, Yantai, Zhengzhou and Hong Kong, Macao and Taiwan. Fliggy data shows Chinese bookings for Korean travel products grew over 40% year on year this summer, while Korean inbound flight bookings nearly doubled.

  8. Pinchain Tourism

    UTour Group Appears at 2026 CIFTIS with Over 2,000 Travel Products

    On September 11, the 2026 China International Fair for Trade in Services opened at Shougang Park in Beijing. UTour Group appeared with a 150-square-meter booth presenting over 2,000 travel products, including nearly 1,700 outbound and over 500 domestic products. UTour launched multiple value-for-money outbound deals covering Southeast Asia, Europe and Australia, along with a sign-up lucky draw.

  9. Hospitality Technology

    Jersey Mike's Rides Digital Growth Toward $2 Million AUVs

    On its first earnings call as a public company, Jersey Mike's set a target to raise digital sales mix from 43% today toward 60-70% over time and to lift average unit volumes from $1.3 million toward $2 million. Digital marketing has risen from 1% to 20% of its marketing mix, and loyalty registrations are up 22% year to date. Virtually all stores have a second make line dedicated to digital orders to ease front-counter pressure. The brand also aims to double its domestic footprint to 7,500 locations.