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Friday 25 September

2 updates
Data & research
Pinchain TourismShanghai / China / Inner Mongolia / Nanjing / Xinjiang / Suzhou / Xi'an / Chongqing

Tongcheng Data: Local and Nearby Trips Top 60% on Mid-Autumn Day One

Tongcheng Travel data shows that on September 25, the first day of the Mid-Autumn holiday, family visits and nearby vacations formed a travel peak. Cross-city orders departing the day before and on the day rose 18% versus the same period of this year's Dragon Boat Festival. Local and nearby bookings accounted for over 60% of the total, showing a two-stage pattern of returning home for reunion first and then vacationing nearby. Nearby scenic-spot ticket bookings rose 36% versus Dragon Boat day one, with gardens, ancient towns, cultural venues and theme parks most popular, and Chinese-style night tours especially hot. Hotel family-room bookings rose 21% year on year, and hotel-plus-scenario p…

Hotels
Pinchain TourismShanghai / China / Beijing / Nanjing / Chengdu / Hangzhou / Xi'an / Qingdao

'3 Days Off for 13' Boosts Holiday Lodging as Huazhu Bookings Rise

With only three working days between Mid-Autumn Festival and National Day in 2026, the '3 days off for 13' leave strategy has created a super-long golden week, pushing the lodging market into an early booking boom. As of September 21, Huazhu Group data showed overall hotel booking rates for September 25 to October 7 rose about 2 percentage points year on year, with room nights up 22%. Top 10 first- and second-tier cities include Beijing, Shanghai and Nanjing; top 10 third- and fourth-tier destinations include Luoyang, Yangzhou and Guilin; top 10 county destinations include Jiuzhaigou, Yangshuo and Antu.

Thursday 24 September

9 updates
Policy & visas
China Tourism NewsShanghai / China

Shanghai Jing'an International Reception Hall Opens 24-Hour Self-Service Area

The Jing'an International Reception Hall on Nanjing West Road in Shanghai, converted from the former Shanghai city air terminal, reopened on 28 September 2025 with a 24-hour self-service area on the ground floor where residents and domestic and international travellers can handle Hong Kong and Macao travel endorsements and foreign-currency exchange. The venue combines talent services, cross-border data services, corporate outbound services and foreign-national facilitation services, and offers foreign-related rights guidance and inbound-tourism advice, working with a Jing'an District People's Procuratorate workstation on intellectual-property protection for cultural and tourism firms.

Hotels
Pinchain TourismShanghai / China

China Merchants Bank and Huazhu Club Launch First Co-Branded Credit Card

On September 23, Huazhu Club, China Merchants Bank and Mastercard launched Huazhu Club's first co-branded credit card in Shanghai. The card has no annual fee for the first year and waives the second-year fee after six transactions; everyday spending earns Huazhu Club points redeemable for room charges, and meeting monthly spending targets earns up to 20,000 points plus a Gold membership trial. Huazhu Group has over 1.26 million rooms, ranking fourth globally, and Huazhu Club has over 300 million members with the world's highest member density per room.

Policy & visas
China Tourism NewsShanghai / China / Xiamen / Tianjin / Guangzhou / Shenzhen

China Briefing: 6 Cruise Ships to Operate 14 Voyages Over Mid-Autumn and National Day Holidays

On 24 September, the State Council Information Office held a briefing on transport service arrangements for the Mid-Autumn and National Day holidays. Li Yang, spokesperson and vice minister of the Ministry of Transport, said six cruise ships will operate 14 voyages across Shanghai, Tianjin and Shenzhen during the holiday period. No-destination sea cruises have grown quickly this year, with three rounds already run: Adora Magic City carried 4,000 passengers on its first sailing in Shanghai in June, and Ideal operated two voyages in Tianjin in August, with 2,700 passengers on the first. The product is a 3-day, 2-night coastal cruise without land calls, aimed mainly at younger travellers and f…

Data & research
China Tourism NewsShanghai / Beijing / Guangzhou / Chengdu / Kunming / Shenzhen / Xi'an / Chongqing

High Civil Aviation Travel Demand During Mid-Autumn Holiday: Domestic Ticket Bookings Exceed 3.66 M…

According to Umetrip data, domestic flight ticket bookings for the 2026 Mid-Autumn holiday exceeded 3.66 million, up over 15% year-on-year; international bookings were about 710,000, up over 3%. From 19:00 on September 25 to 3:00 the next day, about 3,000 'moon-viewing flights' are planned domestically, carrying over 210,000 passengers. VariFlight data shows over 40,000 domestic flights planned, with average one-way ticket price around 820 yuan, up 9% month-on-month.

Data & research
China Tourism NewsShanghai / China / Urumqi / Beijing / Guangzhou / Xinjiang / Kunming / Tibet

Holiday Booking Data: Earlier Departures, Longer Trips, Multi-Country Outbound Travel Gains

Booking data from multiple travel companies show changed travel rhythms and preferences for the 2026 Mid-Autumn Festival and National Day holiday: earlier departures, longer itineraries, deeper experiences and farther destinations. Tuniu data show that among users whose trips span Oct 1-7, over 35% departed before the National Day holiday and over 10% left before Mid-Autumn to avoid the first peak on Sept 25. Meituan data show over half of travellers chose to depart before Sept 30. Ctrip data show cross-province travel rose to 82% during the National Day golden week. Tongcheng data show bookings for domestic long-haul flights over 1,200 km rose 34% year on year, outbound travel search heat…

Hotels
TravelDaily ChinaShanghai / China

2026 TravelDaily Accommodation Summit Focuses on Stock-Market Shift and AI Operations

On September 22-23, the 2026 TravelDaily Summit & Digital Travel Show was held at Shanghai International Convention Center, split into three forums: the TravelDaily Summit, the Accommodation Summit and the Business Travel Digitalization Summit. The September 23 Accommodation Summit centered on Chinese hotels moving from scale expansion to value deepening, covering macro mobility trends, local brand leaps, AI operations, mid-to-high-end breakthroughs, regional group transformation and global competition. Executives from BTG Homeinns, Huazhu, Hilton, IHG, Shangri-La, Meituan, Wanda Hotels, Fliggy, Atour, Jin Jiang, Marriott and Delonix participated.

Policy & visas
China Tourism NewsShanghai / China / Xiamen / Tianjin / Guangzhou / Shenzhen

China State Council: 6 Cruise Ships to Operate 14 Voyages During Mid-Autumn and National Day Holida…

On September 24, the State Council Information Office held a press conference. Li Yang, Vice Minister of Transport, said that during the Mid-Autumn and National Day holidays, 6 cruise ships will operate 14 voyages in Shanghai, Tianjin, and Shenzhen. This year, non-destination sea cruises have grown rapidly; the product is a 3-day, 2-night short sea cruise mainly targeting young people and families. Policy innovations include: tourists can apply for exit-entry permits, basically achieving 'arrive and go'; precise consumer positioning; and cruise offerings such as leisure entertainment and duty-free shopping. The average age of participants is about 8 years younger than traditional consumer g…

Policy & visas
China Tourism NewsShanghai / Beijing / Tianjin / Hebei / Chongqing

Beijing-Tianjin-Hebei and Four Municipalities Sign Cultural Market and Tourism Enforcement Cooperat…

The fourth Beijing-Tianjin-Hebei joint conference on comprehensive enforcement in the cultural market was held in Beijing on September 23-24, alongside parallel sessions on the online culture cooperation mechanism and tourism market enforcement. The three Beijing-Tianjin-Hebei jurisdictions signed three cooperation documents, including the 2026 work plan, introducing six measures such as expanding the list of minor first-time violations exempt from punishment from 36 to 61 items and piloting unified administrative penalty discretion benchmarks in copyright and performance. Beijing, Shanghai, Tianjin and Chongqing signed a memorandum on tackling illegal online tourism solicitation and false…

Air & distribution
China Tourism NewsShanghai / China / Beijing / Guangzhou

CATA Aviation Conference Focuses on AI in Airline Service

The 4th China Air Transport Association (CATA) Aviation Conference, themed 'AI and Civil Aviation Integrated Development,' featured nearly 200 exhibitors. Airlines shared AI progress: China Eastern partnered with Qwen to enable one-sentence booking, seat selection and changes, and its transfer decision system cut batch rebooking time from 30 minutes to 5 minutes with an over-97% tight-transfer success rate; China Southern piloted AI check-in on international routes, cutting average check-in time per passenger from 3 minutes to under 1 minute, serving over 15,000 passengers, while its smart customer service handled 170,000 complaint cases, reducing average handling time from 3 days to 1.5 da…

Wednesday 23 September

3 updates
Data & research
China Tourism NewsShanghai / Mainland China / Yunnan / Inner Mongolia / Jiangxi

Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

Hotels
TravelDaily ChinaShanghai / China / Chengdu / Hangzhou

Meituan Jibai Launches Flagship Edition, Hotel AI Moves Toward Business Advisor

On September 23, Meituan announced an upgrade to its hotel AI product Jibai at the 2026 TravelDaily Summit in Shanghai, officially launching a flagship edition that provides full-chain AI support for market insight, business diagnosis and performance review for upscale and chain hotels. With merchant authorization, the flagship edition can connect with hotel PMS and other local operating systems to consolidate data scattered across channels. Meituan said merchants deeply using Jibai saw RevPAR rise an average of 11%, diagnostic recommendation accuracy reached 98%, and full-chain management efficiency improved 20%.

Data & research
Pinchain TourismShanghai / China

Foreign Tourists Move Beyond Check-in Travel in China

China's 15th Five-Year Plan for Culture and Tourism aims to launch more culturally rich products for international markets by 2030. Shanghai's inbound tourism is shifting: foreign visitors wear hanfu, learn to make xiaolongbao and ride autonomous vehicles. A Yuyuan photo studio serves up to 100 groups daily at peak, with 60-70% foreign tourists; top five source countries this summer were Russia, South Korea, the US, Indonesia and Saudi Arabia. Shanghai launched the 'Huxiaoyou' service center supporting 10 languages and 120+ currencies for foreign card payments. As of early September, 3.142 million visitors entered under visa-free and 240-hour transit policies, over 66.4% of foreign arrivals.

Tuesday 22 September

3 updates

Monday 21 September

3 updates

Sunday 20 September

3 updates

Friday 18 September

1 updates

Thursday 17 September

1 updates