Thank U Upgraded to "Small-Town Cultural Tourism Hotel," Latest Property Sells Rooms at Over 400 Yuan
Ma Yingyao, Chairman and CEO of Shangmei Digital Intelligence Hotel Group, announced at the 2026 Global Travel News Accommodation Industry Summit that Thank U will be upgraded from a "lower-tier market economy hotel" to a "small-town cultural tourism hotel," reconstructing hotel value through product innovations such as cultural tourism room cards and cycling activities. Over the past three years, the national hotel average ADR and OCC both declined, while Thank U's newly opened properties saw occupancy increase by 12%, average room rates rise by more than 40 yuan, and the latest opened Thank U 7 hotel sells rooms at over 400 yuan.