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  1. China Tourism News

    2026 National National Day Culture and Tourism Consumption Month Main Event Opens in Mile

    The main event of the 2026 National Day Culture and Tourism Consumption Month, hosted by the Ministry of Culture and Tourism, officially opened in Mile City, Honghe Prefecture, Yunnan Province, under the theme of benefiting and delighting the people through culture and tourism. The event provides a national promotional platform for National Day holiday consumption and offers a reference for destination traffic and spending expectations.

  2. TravelDaily China

    Yicheng opens new prototype hotel at Guangzhou East Station

    On 20 September 2026, Yicheng Hotel Guangzhou East Station Sports Center (Xinjiang Building), a modern Oriental light-luxury brand under Dossen Group, officially opened. Located in the Tianhe North Sports Center core business district next to Guangzhou East Station, it is Yicheng's new product prototype store in Guangzhou, tasked with product iteration and experience-model validation. Built around an 'Oriental living room' concept, it features smart room controls, an Oriental tea set, meeting rooms and self-service laundry, plus three differentiated services: fragrance selection, Oriental wellness breakfast and free laundry.

  3. China Tourism News

    Türkiye Tourism and Trip.com Launch Immersive Culinary Experience in Shanghai

    On 20 September, an immersive culinary experience titled "Taste of Türkiye" opened at the Old City Hall on Shanghai's Bund, jointly created by the Türkiye Tourism Promotion and Development Agency and Trip.com Group. Running for three months under the theme "Leap into Türkiye," it is expected to host 900 to 1,000 guests. The experience blends cuisine, destination scenery, traditional costume and dance, with a route covering Istanbul, Cappadocia, Antalya and ancient Ephesus, reflecting how Chinese travellers' Turkish itineraries are extending from classic cities to Muğla, Konya and the Aegean coast.

  4. China Tourism News

    Beijing-Tianjin-Hebei and Yangtze Delta Hold Tourism Promotion in Suzhou

    The Beijing-Tianjin-Hebei and Yangtze River Delta regional tourism promotion exchange event was recently held in Suzhou, Jiangsu, initiated by the Beijing Municipal Bureau of Culture and Tourism and co-hosted with tourism authorities of Tianjin, Hebei, Shanghai, Jiangsu, Zhejiang and Anhui. During the event, tourism associations and travel agency representatives from both regions signed letters of intent on mutual visitor exchange, agreeing on joint route development, product co-creation, brand co-promotion and market expansion. Tongcheng Travel, together with the Beijing bureau, launched a "Beijing-Tianjin-Hebei x Yangtze River Delta north-south mutual travel consumption feature" and platf…

  5. China Tourism News

    RV Campsite Development Gets Full-Chain Institutional Arrangements

    A commentary interprets the institutional arrangements for campsite development under the measures on promoting RV consumption, including incorporating campsite spatial needs into the national territorial spatial planning 'one map', flexible site selection, differentiated land supply, revitalising idle resources, siting along scenic areas and scenic byways, and improving standards and rating management. It argues the policy moves campsite development from policy ambiguity to institutional clarity.

  6. China Tourism News

    Outdoor Sports Participation Tops 400 Million, Safety Risks in Focus

    A commentary cites the General Administration of Sport's China Outdoor Sports Industry Development Report (2024-2025), noting that by early April 2025 outdoor sports participation in China exceeded 400 million, with the 25-34 age group the largest. It also notes frequent reports of young people in outdoor distress and that some guides lack systematic emergency rescue capabilities, calling for better industry rules and safety guidance.

  7. China Tourism News

    Xinjiang Railway Has Run 80 Tourist Trains This Year

    As of September 18, Xinjiang Railway had run 80 tourist trains this year, including five cross-province services, carrying more than 24,500 domestic and international tourists. The New Oriental Express is planned for 35 trips this year, with 17 already operated. The Y933 train departing September 18 carried 91 tourists from multiple Chinese provinces, Taiwan and Hong Kong, as well as Malaysia, the United States and Australia, on a 12-day loop through northern and southern Xinjiang.

  8. China Tourism News

    Commentary Calls for Better Visitor Conduct to Advance Civilised Tourism

    A commentary cites incidents including damaged specimens at the National Zoological Museum, close-up photography of murals at the Guangsheng Temple Water God Temple, and off-road vehicles entering Qinghai's Hala Lake, arguing that some visitors' civility has not kept pace. It notes that the 15th Five-Year Plan for Building a Strong Tourism Nation proposes a civilised tourism improvement plan and a constraint mechanism for uncivilised behaviour.

  9. China Tourism News

    Mangshan Tourism Area Pursues National 5A Status with Accessibility Facilities

    The Mangshan tourism area in Yizhang County, Chenzhou, Hunan, has invested over 1 billion yuan in accessibility facilities while pursuing national 5A status, forming a closed-loop accessible route. Since operation it has served 826,000 visits by people aged 60 and above and 52,000 by people with disabilities. In 2025 it received 3.26 million visitors and 3.889 billion yuan in comprehensive revenue.

  10. China Tourism News

    BRICS Third 'Golden Decade' Focuses on Tourism Exchange

    A commentary notes that this year marks 20 years of BRICS cooperation, China will assume the BRICS chair in 2027, and the third 'golden decade' is about to begin. The New Delhi Declaration of the 18th BRICS Summit welcomed the Jaipur BRICS tourism ministers' meeting communique, focusing on sustainable, inclusive, smart and resilient tourism development. The article proposes inclusive cooperation, AI applications and youth talent development.

  11. China Tourism News

    China's Ministry of Culture and Tourism Issues 15th Five-Year Plan for Cultural Industry

    China's Ministry of Culture and Tourism recently issued the 15th Five-Year Plan for Cultural Industry Development, setting overall requirements, key tasks and safeguards. The article outlines three priorities: a modern cultural industry system, technology-enabled diversified integration, and coordinated domestic and external demand. Measures include digital-intelligent transformation of traditional cultural sectors, online performances and smart theaters, support for future technologies such as quantum technology and embodied intelligence, deeper cultural-tourism integration, expanded cultural consumption and effective investment, and higher-quality foreign cultural trade.

  12. China Tourism News

    Fujian Tourism Firms and Financial Institutions Match, 29 Projects Raise 7.214 Billion Yuan

    On September 22, the 2026 Fujian cultural tourism enterprises and financial institutions matchmaking event was held in Fuzhou, with Vice Governor Jiang Erxiong speaking. The event facilitated cooperation on 29 key cultural tourism projects with total financing of 7.214 billion yuan, with funds directed toward digital cultural tourism, cultural-commercial-tourism integration, world heritage revitalization and rural cultural tourism. China Development Bank, Bank of China and Bank of Communications released special cultural tourism financing plans, and six key financing projects were presented.

  13. China Tourism News

    Ten Departments Issue Measures to Boost RV Consumption, Focusing on Supply Quality

    The State Council General Office forwarded measures from the Ministry of Culture and Tourism and nine other departments on promoting RV consumption, encouraging product suitability design, new-energy RV development, faster standards for vehicle safety and key system components, and support for retrofitting energy storage and living facilities. Industry figures see standards improvement and new-energy product launches helping close supply gaps and unlock RV consumption potential.

  14. China Tourism News

    Yellow River Origin "Dahe No.1" Self-Drive Tourism Route Launches

    On September 21, the launch event of the Yellow River Origin "Dahe No.1" self-drive themed route experience season was held at the Yellow River Estuary Ecological Tourism Area in Dongying, Shandong. Nine Yellow River provinces (regions) jointly initiated the Yellow River origin journey, running from the "Yellow River Estuary" to the "Sanjiangyuan" over 16 days with relay participation by the nine provinces (regions), turning a one-off event into a regularly experienceable premium route. Shandong is implementing the "Transport-Tourism No.1 Project" and has created integrated transport-tourism brands such as "Qilu No.1," "Peninsula No.1," and "Dahe No.1," with plans to develop "Canal No.1" wa…

  15. China Tourism News

    China Meteorological Administration Releases National Autumn Viewing Guide and Sunrise/Sunset Glow…

    On September 22, the China Meteorological Administration released a national autumn viewing guide and a golden-autumn sunrise/sunset glow viewing map at the main event of the 2026 National Day Culture and Tourism Consumption Month. Based on temperature, cold-air influence, autumn progression, and ecological conditions, the guide recommends suitable autumn viewing areas in 25 cities (counties) across 19 provinces (autonomous regions and municipalities). The sunrise/sunset glow map recommends 33 areas across 27 provinces (autonomous regions and municipalities), covering three categories: mountain peaks, rivers/lakes/seas, and cultural landscapes. The meteorological authority noted that autumn…

  16. China Tourism News

    2025 Tourism Performance Average Ticket Price Reaches 298.8 Yuan

    On Sept 21, the China Association of Performing Arts released the 2025 China Tourism Performance Market Annual Report at the 2026 Culture-Tourism Integration and Tourism Performance Quality Development Conference. In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; attendance reached 87.9897 million, up 3.01%. The report says the industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and XR, light projection and holographic projection widely applied. The regional pattern is described as "strong east, thriving we…

  17. China Tourism News

    National 'Four Seasons Village Gala' Autumn Event Held in Dalian

    On 22 September, the 2026 national 'Four Seasons Village Gala' autumn main event was held at Laomao Mountain scenic area in Qingyang village, Tongyi subdistrict, Pulandian district, Dalian, Liaoning, under the theme 'Mountains and Seas Share Autumn Colours, Liancheng Celebrates a Bountiful Year'. The performance, staged with Laomao Mountain's main peak as backdrop and Longquan pool as stage, was divided into four chapters and featured mainly local rural arts performers, intangible-heritage inheritors and ordinary villagers. Supporting activities included an intangible-heritage and agricultural produce market and a Yangko parade; willow weaving, paper cutting and shadow puppetry were demonst…

  18. China Tourism News

    Jiangsu 5A Scenic Areas Waive First-Tier Tickets for Licensed National Tour Guides

    The Jiangsu Provincial Department of Culture and Tourism announced that, effective immediately, all national 5A-level scenic areas in the province will waive first-tier admission for licensed tour guides nationwide, and it is pushing government-guided 4A-level scenic areas to follow by the end of 2028. Currently 25 5A-level and more than 100 4A-level scenic areas already waive first-tier tickets for licensed guides. Guides must present their ID card and valid electronic guide certificate for verification at the gate.

  19. China Tourism News

    15th Five-Year Culture and Tourism Plan Sets 2030 Goals

    The Ministry of Culture and Tourism has issued the 15th Five-Year Plan for Culture and Tourism Development, setting out that by 2030 the building of a strong culture and tourism nation will advance in depth, with eight key tasks covering artistic creation, cultural heritage protection, public services, industry development, market supervision, technology empowerment, exchange and cooperation, and regional-urban-rural coordination.

  20. China Tourism News

    Inner Mongolia Issues 15th Five-Year Tourism Development Plan

    The General Office of the Inner Mongolia Autonomous Region People's Government issued the 15th Five-Year Tourism Development Plan for Inner Mongolia. The plan targets significant high-quality tourism development by 2030, with domestic visitor arrivals aiming to grow about 4.9% annually, domestic tourism spending about 4.1% annually, and inbound visitor numbers and inbound tourism spending aiming to grow about 4.2% and 2.9% annually respectively. It outlines eight priority areas, a spatial layout of "one core leading, two wings coordinating, five belts linking, multiple poles supporting," and cross-sector integration of culture and tourism with primary, secondary, and tertiary industries.

  21. China Tourism News

    2026 Zhejiang Autumn Cultural Tourism Season Launches with Over 66.9 Million Yuan in Vouchers

    On September 21, the 2026 Zhejiang autumn cultural tourism consumption season launched at the Old Bund in Jiangbei District, Ningbo, running through the end of November. The province will offer more than 3,000 discount measures, with over 340 scenic areas providing special offers, including more than 210 offering half-price or free admission for the autumn school break. It will issue over 66.9 million yuan in consumption vouchers and guide OTA platforms and banks to invest 220 million yuan in promotional funds.

  22. TravelDaily China

    Shiji Baoku Travel System Upgrades with Eight AI Capabilities Across the Full Chain

    Shiji Information's Baoku travel management system announced a full AI upgrade, embedding AI travel assistant, AI admin assistant, AI operations assistant, AI reimbursement review, invoice verification and integration assistant capabilities across the travel workflow. The upgrade covers eight AI capabilities, including real-time multilingual translation (English, Japanese, Korean) and an enterprise-grade AI knowledge base. Employees can generate request drafts via natural language, administrators can query configurations and travel standards, and TMC operations staff can retrieve procedures from the knowledge base.

  23. China Tourism News

    Sichuan Runs Safety Inspections of Holiday Tourism Market

    On Sept 20, an inspection team from the Sichuan Provincial Department of Culture and Tourism visited script-entertainment venues, escape rooms, travel agencies and scenic areas in Chengdu, focusing on fire safety in crowded venues, tour coach safety, amusement ride safety, event safety, business order and service quality. At Chengdu Happy Valley, the team required daily pre-shift checks of large amusement rides, full monitoring coverage and workable emergency procedures. At Chengdu China Youth Travel Service, it required clear internal complaint-handling responsibilities, a closed-loop mechanism, strict tour coach management and no use of illegal "black" vehicles. The team stressed that tra…

  24. China Tourism News

    Chongqing Launches 10 Autumn Routes, Signs 15 Tourism Projects

    On Sept 21, the Bashu Cultural Tourism Corridor showcase and tourism investment promotion and scenic area upgrading conference was held in Jiangjin District, Chongqing. Chongqing launched 10 premium autumn tourism routes, signed 15 tourism projects and promoted 20 premium scenic areas. The 15 signed projects totaled 1.51 billion yuan, covering scenic area upgrading, ecological wellness and digital cultural tourism. The event also released 20 "small and beautiful" new business forms and scenes at scenic areas and 10 upgrading case studies. To capture the Mid-Autumn, National Day and autumn travel window, the Chongqing Culture and Tourism Development Commission launched more than 500 cultural…

  25. China Tourism News

    Economic Achievement Photo Exhibition Opens at Chongqing Airport

    On Sept 21, the "Chasing the 15th Five-Year Plan, Honoring the 14th" economic achievement news photo exhibition opened at Chongqing Jiangbei International Airport's T3B terminal, running from Sept 21 to Oct 20. A total of 721 photos were collected, with 316 selected works and 25 outstanding photography pages from 62 association member units, organized into ten thematic sections. The exhibition is staged at the airport hub and open to passengers. During the 14th Five-Year Plan period, the airport completed T3B terminal and a fourth runway, forming a layout of three terminals, four runways and one satellite hall. This summer travel season, the airport handled 65,000 aircraft movements, up 8.9…

  26. China Tourism News

    Zhejiang Launches Civilized Tourism and Green Consumption Campaign

    On September 21, Zhejiang held its civilized tourism and green consumption campaign alongside a market service quality improvement initiative in Pan'an, Jinhua, with about 200 representatives from cultural and tourism departments, industry associations and co-creation partners. The event released a civilized tourism results list and the IP mascot Lalan, and disclosed that the Junzilan digital app 2.0 had over 50,000 registered users, 215 connected tourism entities and more than 345 listed benefits as of September 17. Ant Group, Wasu Media and China Southern Airlines deepened cooperation with the platform on credit-based tourism, cultural tourism benefit cards and air travel.

  27. China Tourism News

    2026 Industrial Culture and Tourism Event Releases 50 Outstanding Cases

    The 2026 Industrial Culture and Tourism Development Exchange and Promotion Event released 50 outstanding industrial tourism cases and published remarks from leaders of five cases including FAW, Yili, the Tsingtao Beer Museum, Eastern Suburb Memory and the 798 Art Zone. The cases show industrial heritage revitalisation forming diverse formats through museums, factory tours, study programmes, cultural products and immersive experiences.

  28. China Tourism News

    2026 Sichuan Culture and Tourism Development Conference Opens Sept 28 in Chengdu

    The 2026 Sichuan Culture and Tourism Development Conference, combined with the 12th China (Sichuan) International Tourism Investment Conference, will open in Chengdu on Sept 28, hosted by the CPC Sichuan Provincial Committee and the Sichuan Provincial People's Government. The program follows a "1+8+N" structure: one main meeting, eight supporting thematic events and multiple consumer-benefit activities. The main meeting will present Sichuan's 15th Five-Year Plan industrial layout and investment opportunities. Guests include ambassadors, foreign government tourism officials, international tourism organization officials and overseas tour operators, plus representatives of China's top 30 cultu…

  29. China Tourism News

    Hunan Deploys Holiday Tourism Safety and Market Work

    On Sept 21, the Hunan Provincial Department of Culture and Tourism held a video conference on Mid-Autumn and National Day safety production and holiday market work, arranging safety, market order and consumption promotion for the holiday. The meeting stressed treating dual-holiday safety as a major political task and, under the province's tourism industry inspection and rectification plan, launching a second round of all-domain, full-coverage, sweeping safety hazard inspections with closed-loop management. It called for enriching product supply, improving service quality and regulating market order to raise the heat and quality of Hunan's holiday tourism market. Representatives from Changsh…

  30. China Tourism News

    Inner Mongolia Deploys Holiday Tourism Safety and Market-Order Measures

    On 20 September, the Inner Mongolia Autonomous Region Department of Culture and Tourism held a video conference on region-wide culture and tourism safety production and the holiday market, analysing the current safety situation and assigning work on hazard inspection, market-order supervision, consumption stimulation and service support. The meeting required close attention to amusement facilities, large-scale cultural tourism events, fire and electrical safety, forest and grassland fire prevention, and extreme-weather response, with regular dynamic clearing of major hazards and suspension and rectification of facilities not meeting safety operating standards. It also called for strict regu…

  31. China Tourism News

    CAR Inc. and CCTV Video Launch Self-Drive Culture Show, Proposing 'Chinese Self-Drive Culture'

    On 16 September, 'Let's Go! Shenzhou Mountains and Seas', described as China's first self-drive culture exploration programme and produced by CAR Inc. with CCTV Video, premiered. CAR Inc. systematically proposed the concept of 'Chinese self-drive culture' at industry level for the first time. The programme features six representative self-drive routes: the northwest gobi, northeast forests, Lingnan life, western Yunnan plateau, Hainan island and Jiangnan water towns. CAR Inc. says it has 19 years of industry experience, a service network covering more than 360 cities with 6,500 directly operated outlets, a fleet of over 220,000 vehicles and 210 million users. Data shows self-drive travel ac…

  32. China Tourism News

    China Appears as Lead Partner Country at 2026 UK ATAS Annual Conference

    The 2026 annual conference of the UK's Association of Touring and Adventure Suppliers (ATAS) was held in Northampton, England, on 21-22 September 2026, with China appearing as the event's lead partner country. China's London Tourist Office used the Mid-Autumn Festival occasion to stage a "Shared Moon at the Same Time" culture-and-tourism programme, presenting Chinese culture and new opportunities in China's tourism development to nearly 500 UK travel-industry representatives. The office joined airlines and travel agencies in exhibition booths, explaining new China travel scenarios alongside the visa-free policy, and many UK tour operators said they would add China itineraries to next year's…

  33. IHG Newsroom

    IHG Named Official Hotel Partner of Men's Rugby World Cup 2027

    IHG Hotels & Resorts announced it has been named Official Hotel Partner of Men's Rugby World Cup 2027. The tournament runs from 1 October to 13 November 2027 in Australia and will be the largest edition to date, with 24 teams playing 52 matches across seven host cities. IHG will use its hotel network and the IHG One Rewards platform, with over 160 million members, to welcome teams, officials and fans. IHG has existing ties with Rugby Australia, SANZAAR and Six Nations Rugby.

  34. Expedia Group Newsroom

    Expedia Group Advertising and Redion Announce First Travel Protection Partnership

    Expedia Group announced a multi-year marketing collaboration with Redion (formerly Europ Assistance worldwide and Generali Global Assistance in the U.S.), marking the first time a travel insurance and assistance brand has joined Expedia Group Advertising as a dedicated partner and opening an entirely new advertiser category. The two companies have worked together for more than 15 years, with Redion providing travel protection to Expedia Group customers; this collaboration moves the relationship beyond product distribution into a strategic advertising alliance with co-branded editorial, on-platform experiences and targeted activations rolling out across Expedia Group brands from Q3 2026. Exp…

  35. TravelDaily China

    2026 Skytrax World Airline Awards: Singapore Airlines Tops for Sixth Time, Hainan Airlines Ranks Ei…

    The 2026 Skytrax World Airline Awards were announced in London, covering September 2025 to August 2026 and based on more than 24.8 million passenger surveys across over 300 airlines. Singapore Airlines won World's Best Airline for the sixth time, followed by Qatar Airways in second and Cathay Pacific in third; Hainan Airlines ranked eighth, the highest-placed mainland Chinese carrier. Singapore Airlines also took World's Best Economy Class and Best Economy Class Catering, while its low-cost unit Scoot won World's Best Long-Haul Low-Cost Airline for a sixth consecutive year. Qatar Airways won Best Airline in the Middle East, World's Best Business Class and Best Business Class Lounge. Traditi…

  36. TravelDaily China

    2026 TravelDaily Summit: AI Reshapes Travel Entry Points and Supply Chains

    The 2026 TravelDaily Summit & Digital Travel Show was held on September 22-23, 2026 at the Shanghai International Convention Center under the theme of change, drawing more than 1,700 senior executives from OTA, hotel, airline, cruise, TMC, destination, travel technology, cultural-tourism consumption and investment segments. Sessions covered AI-driven industry change, shifts in global travel consumption and the restructuring of travel supply chains. TravelDaily CEO Li Chao said that as AI enters travel search, planning, customer service, development and operations, competition will return to the industrial base: real supply, inventory and pricing, fulfillment efficiency, experience design, c…

  37. IHG Newsroom

    IHG Luxury & Lifestyle Portfolio Earns 2026 MICHELIN Key Recognition

    IHG Hotels & Resorts announced broad recognition across its Luxury & Lifestyle portfolio in the 2026 MICHELIN Key selection, with 51 properties awarded across four brands: Six Senses, InterContinental, Regent and Kimpton. Six Senses London earned its first MICHELIN Key in its opening year, Six Senses Zighy Bay was elevated to Two Keys, and four Regent properties were recognised. The business now spans more than 600 hotels worldwide across six brands.

  38. European Commission Press Corner

    Von der Leyen Meets Norwegian PM Støre in New York

    European Commission President Ursula von der Leyen met Norwegian Prime Minister Jonas Gahr Støre in New York on the margins of the UN General Assembly. They discussed longstanding Norway-EU cooperation based on common values and interests, and Russia's war of aggression against Ukraine, reaffirming support for the Ukrainian people with political, military, financial and humanitarian assistance. Von der Leyen highlighted the importance of the EEA Agreement and its full implementation, and welcomed Norway's September 18 measures to accelerate incorporation of the backlog of EU acts.

  39. European Commission Press Corner

    EU Adopts 26th Annual Report on Macao, Citing National Security Focus and Erosion of Freedoms

    The European Commission and the High Representative adopted the 26th annual report on Macao, covering developments in 2025. The report says fundamental freedoms and rights were further eroded. Former pro-democracy lawmaker Au Kam San was arrested on 30 July under Macao's national security law, the first arrest under that law; independent outlet All About Macau announced closure in October after deregistration. The eighth Legislative Assembly election was held in September, with 14 directly elected, 12 indirectly elected and seven appointed seats, after 12 candidates were disqualified. Economically, the EU was Macao's second-largest goods trading partner in 2025 at €887 million, 25.3% of Mac…

  40. European Commission Press Corner

    EU and UNESCO Hold High-Level Side Event on Information Integrity

    EU Commissioner Šuica delivered opening remarks at the UNESCO-EU high-level side event held during the UN General Assembly in New York, themed on strengthening information integrity and freedom of expression in the Mediterranean. She said information integrity and freedom of expression are at the core of a peaceful, stable, and inclusive society, and that false narratives can delay solutions to urgent issues such as climate change and can lead people to trust smugglers and fuel radicalisation and violence. Under the Pact for the Mediterranean, the EU supports actions on media and information literacy, fact-checking, journalists—especially young journalists—and cross-border cooperation.