The H2c report shows that 69% of hotels still have staff manually enter guest preference data, and only 19% use AI to extract it from guest interactions; the State of Distribution 2026 report by New York University, RateGain and HEDNA shows that more than 80% of commercial teams still spend one to two days per week manually producing and analyzing reports.
Minor Hotels plans to expand its Vietnam operations from leisure destinations such as Hoi An, Mui Ne and Quy Nhon to commercial centers such as Hanoi and Ho Chi Minh City, in order to attract corporate, domestic and conference business. Chief Development and Luxury Officer Omar Romero said the Vietnam market has changed significantly and the company hopes to upgrade its existing resort portfolio into a broader nationwide network.
Hilton Honors members can now earn and redeem points at more than 550 Small Luxury Hotels of the World (SLH) properties in over 100 countries worldwide, a partnership that began in 2024. Members who book through Hilton channels can earn points and redeem reward stays, enjoying benefits such as no blackout dates on standard room rewards, fifth night free, and free resort fees on all-points redemptions.
First Hospitality announced the expansion of its enterprise AI strategy, rolling out AI tools to company leadership and hotel management teams based on First Analytics, a central data warehouse with real-time access to more than 50 operational systems.
At the Dash Forward 2026 event, DoorDash launched the DashOS growth platform, integrating marketplace orders, direct ordering channels, reservations, loyalty, and marketing into a single backend system. A text-to-order feature for U.S. iOS users has entered testing, allowing users to search menus, generate carts, and complete checkout within a text conversation. DoorDash Air drone delivery has been piloted in Northern California, with average door-to-door delivery times under 5 minutes in testing.
Hilton will release its Q3 2026 financial results before U.S. market open on October 27, 2026, and will hold a conference call at 9 a.m. Eastern Time. CEO Christopher J. Nassetta and CFO Kevin Jacobs will discuss the company's performance and host a Q&A session. A webcast replay and transcript will be available within 24 hours after the live broadcast.
Choice Hotels International has reached an agreement to acquire 100% of the equity of RV travel membership company Harvest Hosts for approximately $130 million in an all-cash transaction, with the deal expected to close on October 1. Harvest Hosts connects RV travelers with more than 11,200 overnight locations such as wineries, farms, and distilleries, and after the acquisition it will continue to operate as an independent brand, with CEO Joel Holland remaining in his position.
Choice Hotels announced on Wednesday that it will acquire RV travel membership club Harvest Hosts for approximately $130 million in cash, marking its first move into business outside of hotels and the first acquisition led by Dom Dragisich, who formally became president and CEO last month. The sellers are New York-based growth equity fund Stripes, which acquired the company for $37 million in 2021, and other shareholders, and the deal will be paid for with cash on hand and its revolving credit facility.
Radisson Hotel Group has added four hotels to its Verified Net Zero Hotels certification program, two of which opened in the 1980s, bringing the group's total number of net-zero hotels to nine, close to 10% of its 2030 target of 100.
Accor Global Chief Franchise Officer Leire Leoz said franchise growth only holds when owners see real value. Her focus is on hotel performance, stronger brand standards, a more simplified support system, and giving franchisees more reasons to stay and invest again.
Rotana CEO Philip Barnes said that due to uncertainty from the US-Iran war, the booking window in the Gulf region has narrowed, and confirmed business volume for Q4 is significantly lower than the same period last year, but August and September also had sparse bookings yet performed well, so current data cannot indicate the quarter's trend. Source markets such as Russia and Germany are beginning to return, but have not yet recovered to pre-war levels; China and India are also important supports for the region.
A report jointly released by McKinsey and Skift Research shows that travelers go through an average of 65 touchpoints before booking a trip, up from 45 in 2018; 78% of travelers continue searching after booking, and 50% have changed confirmed accommodation after seeing a better option. IHG Chief Commercial and Marketing Officer Heather Balsley said at the Skift Global Forum that marketing cannot stop at booking, and hotels need to continuously maintain brand relevance during the inspiration and search stages.
《2026 中国酒店集团及品牌发展报告》显示，截至 2025 年 12 月 31 日我国连锁酒店客房约 783.18 万间，同比增长 10.74%，高端品牌酒店以 14.96% 的客房增速领跑四档。
IHG Hotels & Resorts has signed an agreement with Castello SGR to bring the Kimpton brand to Rome for the first time. The hotel is expected to open in 2029, with 114 rooms, and will include a rooftop bar, restaurant, courtyard, wellness facilities and meeting and event space. The former theatre will be converted into a multi-purpose arts and events venue.
Hotel distribution service provider HyperGuest has received a $25 million investment from private equity firm Apax, which will be used to accelerate international expansion and invest in its technology platform to help hotels respond to AI's changes to the distribution landscape. HyperGuest was founded in 2020 and said its recent cumulative total transaction value surpassed $1 billion; in 2023 it completed a $23 million Series A funding round. Apax previously invested in Guesty and in 2023 acquired a majority stake in IBS Software.
Dextr AI, an AI agent platform for the hotel industry, has raised a $6.7 million seed round led by Elevation Capital, with participation from Foundation Capital.
Marriott International has appointed Chris Buckner as its new SVP of Loyalty, announced by Marriott EVP and chief customer officer Peggy Roe on LinkedIn. Buckner most recently served as EVP of product, loyalty and design at The Points Guy, and previously held loyalty-focused roles at PayPal and JetBlue. The appointment comes as Marriott increasingly positions its Bonvoy loyalty program within corporate travel programs, including Bonvoy-powered Business Access for small and midsized enterprises and a recently announced central reservation system integration with Spotnana that lets managed business travelers link their Bonvoy loyalty profiles to their Spotnana profiles.
太平洋西北地区运营商7 Cedars Resort Properties（华盛顿州Sequim）扩展了与Agilysys的企业技术合作，将酒店、博彩、高尔夫、零售和餐饮运营整合到单一软件生态系统中。该度假村部署了Agilysys Versa PMS和现代化的InfoGenesis POS，覆盖酒店、六个餐饮网点、零售商店、高尔夫球场和五个宴会场地。通过Versa PMS和Agilysys Book中的博彩专用API，赌场玩家优惠可在在线预订和入住时实时兑换，取代了手动电子表格跟踪。此外还实施了Express Mobile自助入住、Sales & Catering活动管理、DataMagine…
AI食品浪费技术公司Winnow宣布推出Winnow Foresight，一款与希尔顿厨师团队共同开发的移动优先生产预测网页应用。该应用无需摄像头和秤等硬件，利用AI在服务开始前预测单品级厨房需求，结合酒店入住率数据与历史消耗数据生成每日备餐计划，预测准确率最高可达传统厨房估算的两倍。厨房员工可通过手机拍照记录餐后剩余食物，AI自动估算重量以校准未来备餐模型。早期在欧洲希尔顿物业的试点显示，5至6个月内剩余食物重量最多减少69%，每客成本下降10%，整体食品成本下降5%。该产品面向精选服务品牌和轻餐饮运营，如Hampton by Hilton和Hilton Garden Inn。
AI商业智能平台Ladera宣布与云原生PMS供应商Stayntouch实现直接集成，为酒店管理公司及多物业商业团队构建统一分析层。该集成通过只读API将Stayntouch的运营、房价及多物业绩效数据接入Ladera引擎，支持自然语言组合查询与自动化商业报告，并可整合销售、营销、渠道盈利等外部数据流，无需系统迁移或数据仓库重构。
酒店科技媒体Hospitality Technology报道，MGM Resorts International游戏、商业与数据技术高级副总裁Hemant Salvi将在今年酒店科技论坛（11月17-19日，拉斯维加斯Red Rock Resort）首日炉边对话中，分享MGM在物业满负荷运营期间替换核心企业系统的经验，以及在餐饮业务中测试人工智能的实际做法，包括真实宾客反馈和哪些工具最终被永久采用。Salvi拥有25年工程领导经验，曾管理超过250名工程师和产品开发人员。
Hapi CEO Jeff Bzdawka指出，酒店业在追逐AI差异化时跳过了AI就绪的基础。MIT研究显示95%的生成式AI项目未达目标，RateGain 2026年分销报告显示仅10%的酒店AI投入实现预期价值。他将决策速度定义为三个相互依赖的变量：获得答案的时间、对答案的信心、与行动的距离。酒店资产由住宿、餐饮、水疗、活动与零售等业务组成，常堆叠10至20个专用系统，且依赖隔夜批处理，数据割裂。他主张将数据层与核心交易系统解耦，通过API与归一化管道汇入云端湖仓。案例显示，某大型连锁通过自动化VCC验证与入账，将VCC交易失败率从30%降至1%以下。
云酒店管理平台Cloudbeds加入Preferred Hotels & Resorts的联盟伙伴计划，成为其推荐的统一酒店管理技术供应商。Preferred旗下覆盖80多个国家、超过625家豪华独立酒店、度假村及公寓。合作内容包括与Preferred自有预订引擎的专项API集成，以及Cloudbeds核心PMS、渠道管理器和收益自动化模块的对接，实现前台、收益管理和宾客营销渠道之间的实时数据共享。此举被视为Cloudbeds向传统由遗留PMS厂商服务的高端独立奢华资产市场扩张的信号。
留存营销平台Kubbly推出RCS Brand Preview工具，帮助营销人员评估富通信服务（RCS）消息在其品牌中的应用。RCS被视为传统短信的升级，具备已验证发送方品牌标识、交互按钮和媒体能力。Kubbly将这些功能整合以支持双向客户沟通，为酒店运营商和消费品牌提供预订、点单和客户咨询的直接消息通道。该工具针对多门店和大型酒店集团在中央与区域团队协调中常见的营销执行延迟问题，通过自动化部分营销活动开发并利用RCS基础设施，基于实时客户活动发送情境化沟通。Kubbly还跨Google Messages、Apple Messages和WhatsApp等渠道集成，由自动化代理处理客户咨询、预…
洲际酒店集团与Nooa Holdings签约，将中端转换品牌Garner Hotels引入中东，在阿联酋落地两家酒店：204间客房的Garner Hotel Ras Al Khaimah Downtown和81间客房的Garner Hotel Dubai Al Jaddaf，合计新增285间客房，预计2026年开业。这是该品牌在中东地区的首次亮相。
洲际酒店集团宣布在马德里新增San Bernardo, Vignette Collection，使其在西班牙已开业及筹建中的奢华与生活方式酒店组合达到21家。该酒店预计2028年3月开业，拥有67间客房，将把一栋部分受保护的历史办公建筑改造为奢华酒店，业主为San Bernardo 19 S.L.，由Hotel Collection International运营。
尽管建设成本上升且宏观经济存在不确定性，美国年内仍有多家酒店开业。文章列举2026年剩余时间值得关注的8家物业，涵盖历史精品酒店、自然与健康主题度假村。其中包括希尔顿在夏威夷考艾岛开设的210间客房Hale Hokuala Kauai（Curio Collection，该州首家）；位于得州、拥有4万平方英尺水疗中心的Canyon Ranch Austin；罗利历史圆形塔楼内的204间客房Hotel Indigo Raleigh；BWH Hotels旗下Aiden Denver；万豪Tribute Portfolio旗下佛蒙特州Sugar House Hotel；印第安纳波利斯800间客房的S…
凯悦宣布，位于北卡罗来纳州卡里的45间套房精品酒店Hive House将转为旗下高端品牌Unscripted by Hyatt。该酒店由总部位于卡里的CMC Hotels开发，定位为传统长住体验的差异化产品，配备超大客房、独立起居空间和全套厨房。这是凯悦在卡里的首个品牌酒店，也是Unscripted组合的最新成员。Unscripted于2025年5月推出，旨在让独立酒店在保留自身特色的同时接入凯悦全球规模，包括拥有超过6600万会员的World of Hyatt忠诚度计划。
Skift与Aven Hospitality联合举办网络研讨会，探讨AI如何改变旅行者的酒店发现与预订方式。研讨会将发布覆盖美国、英国和澳大利亚4000名近期酒店住客的消费者研究，分析旅行者如何在整个酒店旅程中使用和信任AI、当酒店信息不准确时会发生什么，以及这些体验如何影响预订决策。Aven Hospitality首席营收官Noreen Henry与朗廷酒店集团战略、技术与创新高级副总裁Sean Seah将参与讨论。会议还将探讨酒店如何确保信息准确、完整、最新且一致，以便被AI系统理解和检索，并提升直接预订竞争力。
在环球旅讯峰会上，旅悦集团CEO周荣分享了AI如何进入酒店经营的具体环节，帮助单店提升收益、降低成本并改善服务。文章指出，2026年暑期国内出游总人次达11.2亿，但国内酒店RevPAR同比下降3%，出租率下滑3.5%；2026年上半年全国新增客房31.6万间，供给增加4.6%，需求仅增加2.7%，整体ADR下降3%。旅悦推出金蟾蜍RMS系统、AI Agent、小悦SCRM等工具，旨在将过去依赖集团组织的能力下沉到单店。
德胧集团 CTO 孟令航在环球旅讯住宿业峰会对谈中介绍，百达神灯已在一百多家酒店上线，客服 AI 覆盖率约 97%，由总部六名中央客服承接转人工需求。系统把住客需求从识别、派单到结果回流连成闭环，并已从服务调度延伸到收益管理与定价决策。他提出落地分三步：先相信 AI、再倒逼服务流程变革、最后让 AI 直接作出经营决策。
希尔顿与平和不动产宣布，将在京都引入日本首家Motto by Hilton酒店——Motto by Hilton Kyoto Shijo Karasuma，计划2029年开业，由希尔顿管理，设108间客房、全日制餐厅及带开放露台的休息区。酒店距四条站和乌丸站步行约两分钟，可便捷前往锦市场、祇园、东山及四条河原町。此次签约后，希尔顿在京都的酒店组合将增至七家，包括即将开业的Curio Collection by Hilton物业。
Hilton released its 2027 trends report "The Great Rebalancing," based on global research conducted in collaboration with Morning Consult covering more than 14,000 travelers across 14 countries, indicating that travelers are shifting from pursuing the "perfect trip" toward personal growth, flexibility and exploration. The report proposes five major trends: The Age of Imperfect Perfection, The Trust Equation, The Growth Journey, Reimagined Wellness, and The Micro-Trip Mindset. 54% of respondents said they feel pressure to pursue the perfect trip, and 70% believe hotel professionals are a trustworthy source for travel planning.
美团9月23日发布酒店AI既白整体解决方案，覆盖经营诊断、市场研判、定价参考、预算管理、复盘汇报等全链路，并推出面向中小酒店的轻享版和面向高星及连锁酒店的旗舰版。既白轻享版2025年6月上线，已覆盖14万中小酒店商家，此次旗舰版进一步拓展服务对象和应用场景。
同程旅行旗下艺龙酒店科技在深圳举办艺龙品牌家族品鉴会，展示艺龙国际、艺龙、艺龙安悦、艺龙壹棠、艺龙电竞五大品牌矩阵，家族总签约超500家、开业超250家。艺龙酒店推出2.0版本产品，造价从13万元降至10.5万元，筹建效率提升30%，签约已超80家。家族海外签约近20家，覆盖印尼、泰国等7个国家，艺龙酒店海外首店雅加达出租率稳定在90%以上。
华住集团数据显示，9月25日—10月7日酒店整体预订率同比提升约2个百分点，预订间夜量同比上涨22%。一二线城市预订热度TOP10由北京、上海、南京、杭州、成都等领跑，三四线目的地和县域市场同步升温，洛阳、扬州、桂林及九寨沟县、阳朔县等进入各自TOP10榜单。
华住会9月23日在上海推出首张联名信用卡——招商银行华住会联名信用卡，由华住会、招商银行信用卡与万事达卡三方联合打造。该卡首年0年费，日常消费可累积华住会积分并抵扣房费，每月消费达标最高可领2万积分及金会员体验，积分可在华住会13000多家酒店通兑。
祥源文旅9月11日在业绩说明会上表示，旗下祥源通航已在广东丹霞山、安徽合肥、四川汶川、浙江绍兴等多地完成eVTOL试航，并将与沃飞航空等主机厂合作推进复杂环境适航验证。上海虹桥枢纽国展中心假日酒店9月10日启幕，设160间客房，为大中华区首间完整落地假日3.0设计的门店。
曹操出行9月7日公告斥资231.19万港元回购17万股，每股回购价13.49-13.73港元，累计已回购486.09万股，占授权通过日已发行股份的0.83%。同日华天酒店公告股票连续两日涨幅偏离超20%，澄清无正在筹划的资产重组，2026年半年度净利润为-1.13亿元。