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#文旅融合

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Sep 14Mon
  1. China Tourism News

    First China Lishan 10K Trail Challenge Kicks Off in Lintong, Xi'an

    On September 13, the first China Lishan 10K Trail Challenge started at the Huaqing Palace scenic area in Lintong, Xi'an, drawing about 500 trail runners from across the country. The event featured men's and women's categories, with a course passing landmarks such as Bingjian Pavilion and the Beacon Tower, linking forest trails, native mountain paths and stone-step woodlands. Organizers designed finisher medals and participant materials incorporating Tang Dynasty cultural elements, and all runners received a free annual pass to the Huaqing Palace scenic area. The race was guided by the Social Sports Center of the Shaanxi Provincial Sports Bureau, hosted by Shaanxi Huaqing Palace Cultural Tou…

Sep 13Sun
  1. China Tourism News

    National Great Wall Protection Work Conference Held in Yanqing, Beijing

    On September 12, the National Great Wall Protection Work Conference was held in Yanqing, Beijing. Rao Quan, Vice Minister of Culture and Tourism and Director of the National Cultural Heritage Administration, attended and spoke; Beijing Vice Mayor Sima Hong delivered remarks; Qiao Yunfei, Deputy Director of the National Cultural Heritage Administration, chaired the meeting. The conference reviewed progress since the 18th CPC National Congress, analyzed problems and challenges, and required localities to follow the Great Wall Protection Master Plan: refine protection status, implement tiered protection, strengthen the "four haves" work, enhance systematic protection, deepen interpretation and…

  2. Pinchain Tourism

    2026 China Summer Tourism Market Insight Report Released

    On September 12, at the 2026 China International Fair for Trade in Services results release hall, the event "New Momentum for Culture and Tourism, New Consumption Trends — 2026 China Summer Tourism Market Research Release" was held. The 2026 China Summer Tourism Market Insight Report, co-authored by the China Media Group Research Institute, the Communication Working Committee of the China Tourism Association and the China Tourism Group Research Institute, was officially released and simultaneously launched on multiple platforms with Ctrip, Tongcheng Travel, Meituan, Douyin Life Services and Xiaohongshu. The roughly 13,000-character report analyzes market size, customer structure, consumptio…

Sep 11Fri
  1. Meadin Research

    August 2026 China County and District Tourism Communication Report

    Meadin Research released the August 2026 China county and district tourism communication report. In August, the national summer tourism market remained strong, with county trips, summer retreats, study tours and inbound tourism driving growth. Nine government departments issued opinions to promote integrated development of commerce, agriculture, culture, tourism and sports, accelerating policy benefits to counties. The report publishes top 100 lists for county and district tourism communication and analyses four index dimensions: mainstream, mass, industry and operations.

  2. China Tourism News

    Beijing Plan Promotes Digital-Intelligent Integration of Culture, Commerce, Tourism, Sports and Exh…

    The Beijing municipal government recently issued the Digital Economy Development Plan for Beijing's 15th Five-Year Plan period, explicitly promoting digital-intelligent integration of culture, commerce, tourism, sports and exhibitions; digital collection and labeling of cultural resources; resource libraries including smart libraries, digital museums, digital art galleries and digital intangible-heritage archives; new formats such as 'beyond-venue' performances, immersive exhibitions and virtual-real integrated guided tours and shopping; and AI application in major sports events and training. A special column deploys the digital audiovisual 'beyond-venue' promotion project, proposing to upg…

  3. China Tourism News

    Transport-Culture Tourism Integration Becomes New Growth Pole for China's Inland Shipping

    Ding Li, secretary-general of the China Ports and Harbours Association, said on the 9th at a special forum of the Inland Shipping High-Quality Development Forum (2026) in Wuhan that China's premium waterway tourism passenger route system has basically taken shape, with transport-culture tourism integration becoming a new growth pole for inland shipping. China's inland passenger volume reached 130 million in 2025, with Jiangsu, Zhejiang and Hunan ranking top three. Regions are building waterway IPs around the Yangtze, Pearl River, Beijing-Hangzhou Canal and Min River, launching integrated products combining cruises, night tours, study travel, intangible heritage and waterfront consumption, a…

  4. China Tourism News

    China Gold Museum Opens Trial Operation in Huadian, Jilin

    The China Gold Museum in Jiapigou town, Huadian city, Jilin province, began trial operation on the 9th. Jiapigou has over 200 years of gold-mining history and is known as China's first gold mine; in 1820 prospectors traveled upstream along the Weisha River to start local gold mining, and at its peak the area had 40,000 to 50,000 miners. Built by China Gold Group, the museum is described as China's only dual-theme museum of gold industry and revolutionary history, drawing on more than 2,000 exhibits and hundreds of historical images, and using century-old abandoned mine tunnels to create a 680-meter underground rail tour line. Huadian is building a gold-themed route around the museum and sev…

  5. China Tourism News

    Exhibition on Creative Talent Empowering Local Cultural Tourism Opens in Beijing

    On September 10, an exhibition on creative talent empowering local cultural tourism development opened in Beijing. Under the theme of pooling wisdom for cultural tourism and empowering revitalization, it features five sections covering an introduction, Ningxia, Xinjiang, Shanxi Loufan, and a conclusion, presenting the overall implementation and core results of the 2023-2025 action plan. The exhibition is guided by the Industry Development Department of the Ministry of Culture and Tourism and hosted by the Central Academy of Culture and Tourism Administration, running until December 10.

  6. Pinchain Tourism

    Ge Lei: What Kind of Tourism Professional Should We Become?

    Ge Lei, Secretary-General of the China Tourism Association, spoke at Beijing Union University's 'First Lesson' event, discussing the meaning and future of the tourism industry. He described tourism as a way of learning, growing and living, and highlighted three trends: cultural-tourism integration, industry crossover and experience-first. Ge Lei argued that tourism is the industry most resilient to AI disruption, and that sincerity is the greatest human competitive advantage.

Sep 10Thu
  1. China Tourism News

    Beijing Pinggu Releases Rural Leisure Tourism Innovation Results

    On September 9, the 2026 CIFTIS Pinggu District special press conference was held at Shougang Park, releasing the district's rural leisure tourism innovation results. Anchored to 'Capital Peach Blossom Spring, World Leisure Valley,' Pinggu innovates agriculture-culture-tourism-sports-commerce integration, creating new consumption scenes such as Taoyuanli Happy Farm and Lishugou Leisure Valley. Leading tourism enterprises including CITIC, Wanda, and Sweetome have clustered there, with regional tourist reception and comprehensive tourism revenue rising steadily. Next steps include deepening integration and opening-up, upgrading international facilities, and linking global resources via CIFTIS.

  2. China Tourism News

    Hebei Study Tourism Exchange Event Promotes Regional Collaboration

    The fourth Hebei Study Tourism Exchange Event (Hengshui venue) was held with about 190 delegates from Beijing, Tianjin, Hebei, Shanxi, Shandong and Henan. Hengshui has accredited 76 study tourism quality improvement pilot units and developed over 420 courses; in 2025 the city received 1.371 million study tourists, up 12% year on year. Beijing, Tianjin and Hebei signed a study tourism cooperation agreement, and six localities signed a framework agreement on deep cultural-tourism cooperation to build a 'one-hour study circle'.

  3. China Tourism News

    China Farmers' Harvest Festival to Feature 47 Key Activities

    23 September marks the ninth China Farmers' Harvest Festival. On 9 September, the Ministry of Agriculture and Rural Affairs held a press conference in Beijing to present the 2026 arrangements, featuring 47 key activities. The theme is 'Harvest Opens New Prospects, Hard Work Promotes Revitalisation'. The national main event will be held in Dongjiao Village, Zaoyang City, Xiangyang, Hubei Province, with 46 activities including an autumn consumption season. The autumn consumption season features better supply, newer scenarios and more practical promotions, and will promote quality leisure agriculture and rural tourism routes.

  4. Pinchain Tourism

    Six Departments Jointly Issue Opinions to Promote High-Quality Development of Historical Classic In…

    Six departments including the Ministry of Industry and Information Technology, Ministry of Human Resources and Social Security, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, Ministry of Culture and Tourism, and State Administration for Market Regulation jointly issued the Opinions on Promoting High-Quality Development of Historical Classic Industries. Shan Gangxin, Director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, stated that a campaign to promote intangible cultural heritage consumption will be implemented, integrating intangible cultural heritage into communities and bringing intangible cultural heritage products to airports…

  5. Pinchain Tourism

    Shanghai air and rail hubs handle over 52 million passengers in 62-day summer season

    During the 62-day 2026 summer travel season, Shanghai Pudong and Hongqiao airports handled 25.281 million passengers and 151,000 aircraft movements, up 3.1% year on year; Shanghai railway station sent more than 27 million passengers, with a single-day peak of 597,000 on 22 August. Combined air and rail volume exceeded 52 million passengers. Pudong airport's port inspected 6.7 million inbound and outbound travellers, while Shanghai railway station received 435,000 foreign passengers, up 24% year on year. Shanghai airports added seven international destinations including Dublin and Tbilisi, with the network now covering 302 destinations in 53 countries.

Sep 9Wed
  2. China Tourism News

    Hubei Launches Autumn Consumption Season with Over 1,000 Events to Boost Tourism

    The Hubei provincial government announced the launch of the 'Zhihuan Hubei · Enjoy Golden Autumn' consumption season from September to early December, integrating culture, tourism, commerce, and sports resources to host over 1,000 promotional events. Key activities include the Yangtze River Culture and Art Season, the Hubei Culture and Tourism Development Conference, the 11th China Peking Opera Festival, and the Wuhan Open tennis tournament. The province will distribute consumption vouchers and prize funds totaling 180 million yuan to stimulate spending across dining, accommodation, travel, shopping, and entertainment.

  3. China Tourism News

    CIFTIS Culture and Tourism Section Debuts with New Integrated Scenarios

    The culture and tourism service section of the 2026 CIFTIS opened at Shougang Park in Beijing, themed 'Culture-Tourism Integration, Digital Empowerment.' The exhibition brings together Beijing districts and enterprises, showcasing cultural creative products, immersive experiences, and tech interactions, including the Capital Museum's Maya civilization exhibition, Pop Mart's intangible heritage fusion products, and Yanqing's MR Great Wall experience, reflecting new consumption scenarios integrating culture, commerce, tourism, and sports.

Sep 8Tue
  4. China Tourism News

    Wuhan Launches MR Digital Light Show on Yangtze River Cruise

    On the evening of September 6, the "Jiangcheng Wanxiang" MR digital light show on the Yangtze River civilization-themed cruise ship made its debut on the "Changjiang Glory" in Wuhan. Co-produced by CYT Hubei International Travel Service and others, the project integrates MR mixed reality and spatial computing to overlay digital content onto the real Yangtze River, creating an immersive cultural tourism experience. The show is divided into seven acts, with the digital IP "Jiang Xiaotun" running through, aiming to let visitors appreciate the millennium-long cultural heritage of the Yangtze River during the actual cruise.

  6. China Tourism News

    Value Identification and 'Three Shifts' in Industrial Tourism

    The article discusses high-quality development of industrial tourism, proposing coordinated efforts in cultural value identification and distinctive experience design. It emphasizes identifying historical, technical, and social values, and achieving shifts from visiting routes to story routes, from one-way exhibitions to participatory experiences, and from isolated sites to regional linkages. It mentions the joint issuance of the 'Notice on Promoting Industrial Culture, Protecting Industrial Heritage, and Developing Industrial Tourism' by seven departments in May this year, and the inclusion of industrial tourism in the '15th Five-Year Plan for Building a Tourism Powerhouse'.

  7. China Tourism News

    Academic Symposium on New Archaeological Discoveries at Dawenkou Site Held in Tai'an

    On September 6, the academic symposium on new archaeological discoveries at the Dawenkou site and the Shandong Province archaeological site protection and utilization work exchange meeting were held in Tai'an, Shandong. Over 120 representatives from domestic archaeological authorities and the province's cultural tourism system attended. As an important part of the 40th Mount Tai International Mountaineering Festival, the meeting aimed to deepen research on prehistoric civilization in the Haidai region and promote sustainable development of archaeological site parks.

  10. China Tourism News

    Study: Logic and Paths of Border Tourism in Stabilizing Borders

    Based on a National Social Science Fund project, this article explores the internal logic and practical paths of border tourism in stabilizing borders in Southwest China. The research indicates that tourism flows must enter the livelihood, culture, and governance systems of border residents to become a force for stabilizing border populations. It proposes three mechanisms: retaining people through economy, educating through culture, and uniting through identity. Recommendations include incorporating population stability into tourism development goals and improving benefit-sharing mechanisms. Cases include the China-Vietnam Detian-Ban Gioc Waterfall cooperation area and Yunnan Tengchong's Si…

Sep 7Mon
  1. China Tourism News

    Ministry of Culture and Tourism Expands Development Space for Heritage Industries

    At a State Council Information Office press conference, the Ministry of Culture and Tourism outlined plans to expand development space for heritage industries such as silk, tea, and porcelain. Efforts will focus on three areas: intangible cultural heritage protection, business model innovation, and promotion. Initiatives include bringing heritage products into airports, high-speed rail, and duty-free shops, creating immersive experiences, and launching themed inbound tourism routes.

Sep 3Thu
  2. China Tourism News

    Top Guide Zhang Xiaoxu: 17 Years Telling Shanxi's Stories

    China Tourism News profiles national gold-medal guide Zhang Xiaoxu, who has spent 17 years on the front line, witnessing Shanxi's shift from traditional sightseeing to in-depth ancient architecture tours. She innovates storytelling with performances like kuaiban, and leads a studio to nurture talent, promoting cultural tourism integration.

Sep 1Tue
  1. China Tourism News

    Jiangsu's Practice of Culture-Tourism-Commerce Synergy in Leisure Districts

    Based on field research of 11 national-level tourism leisure districts in Jiangsu, this article summarizes successful practices of culture-tourism-commerce synergy, analyzes bottlenecks such as weak cultural themes, imbalanced business structures, and insufficient spatial linkage, and proposes countermeasures including building experience+technology+communication systems, resident-visitor co-creation and full-time operation, and resource integration with regional linkage, providing reference for high-quality development during the 15th Five-Year Plan period.

  2. China Tourism News

    Culture-Tourism Integration Enables In-depth Perception of China

    The article notes that 'China Travel' remains popular, and culture-tourism integration serves as a bridge for mutual learning among civilizations. Various regions offer immersive experiences, intangible cultural heritage interactions, and digital restoration to allow overseas visitors to deeply perceive Chinese culture. Beijing, Luoyang, Xiamen, Shanghai, and other places have developed distinctive cultural tourism products, and rural tourism also attracts overseas visitors, showcasing China's rural revitalization achievements.

Aug 25Tue
  1. TripVivid

    Foshan Haitian Gaoming industrial tourism renovation project approved

    On August 24, the Haitian Gaoming industrial tourism multi-consumption scene renovation project was approved for filing, with a total investment of 31 million yuan. The project leverages the existing space of Haitian Gaoming production base to upgrade the Yami Castle industrial tourism scenic area, adding diverse functional scenes such as science education, leisure dining and entertainment, condiment DIY experiences, and transparent factory tours.

Dec 24Wed
  1. China Tourism News

    China Tourism Development Report 2025 Released: New Consumption Trends and Upgrade Path

    On 24 December, the Wuhan branch of the China Tourism Academy released the China Tourism Development Report 2025 in Wuhan. The report shows China's tourism market has moved from recovery growth into a stage of steady prosperity, with domestic tourism trips and revenue both achieving double-digit growth in 2024. Based on analysis of more than 690,000 online reviews of 426 hotspot scenic areas nationwide, nearly 80% of scenic areas received positive visitor reviews, but long queues, outdated facilities and slow service response remain common pain points. Demand-side surveys show more than 70% of urban and rural residents travelled in the past year, though rural residents travel less frequentl…