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  1. China Tourism News

    'Panoramic Jiangsu' Exhibition Opens in Nanjing as Jiangsu Art Museum Marks 90 Years

    On September 22, the opening ceremony of the Jiangsu Art Museum's 90th anniversary programme and the 'Panoramic Jiangsu: Travel and Culture in a Century of Visuals' exhibition was held in Nanjing, attended by Jiangsu Vice Governor Shi Zhijun. The anniversary programme runs through the year with a three-episode documentary, a six-volume book set, and seven exhibitions including a Huang Zhou art special plus accompanying academic seminars. The 'Panoramic Jiangsu' exhibition gathers works by modern and contemporary masters such as Chen Shizeng, Fu Baoshi, Huang Binhong, Song Wenzhi, Lin Fengmian and Su Tianci, showing a century of Jiangsu regional cultural change and its interaction with touri…

  2. China Tourism News

    Four Departments Launch Long March Heritage Protection and Display Season

    To mark the 90th anniversary of the Chinese Workers' and Peasants' Red Army's Long March victory, the Publicity Department of the CPC Central Committee, the Cyberspace Administration of China, the Ministry of Veterans Affairs and the National Cultural Heritage Administration issued a notice to jointly run a Long March heritage protection and display season from September to November. Themed 'Protect Long March heritage, tell Long March stories, carry forward the Long March spirit, walk the Long March road of the new era', the season will release a recommended list of exhibitions marking the 90th anniversary and roll out premium exhibitions and story-telling sessions; advance the reopening o…

  3. TravelDaily China

    2026 China Hotel Group and Brand Development Report Analyses New Industry Landscape

    The 2026 China Hotel Group and Brand Development Report was jointly released by the China Hotel Association, Hong Kong Polytechnic University, Shanghai Yingdie Enterprise Management Consulting and Trip.com Group. As of 31 December 2025, China had 106,300 chain hotels with about 7.8318 million rooms, up 10.74% year on year, while the top 10 groups held a 59.38% room market share. Upscale brands led growth with a 14.96% room increase. The report also reviews the China brand portfolios of IHG, Marriott and Hilton, and notes dense capital-market and strategic consolidation activity among leading groups in 2025.

  4. China Tourism News

    Ningxia Launches 130 Cultural Tourism Events for Mid-Autumn and National Day

    On September 22, Ningxia held a media briefing on five cities' coordinated cultural tourism offerings, announcing 130 promotional events for the Mid-Autumn and National Day holidays, focusing on six integration segments: culture-tourism plus sports, performances, food, intangible heritage, red tourism and museums, with supporting measures including consumption vouchers, ticket discounts, ticket stub interoperability, free parking and traffic optimization. Yinchuan, Shizuishan, Wuzhong, Guyuan and Zhongwei each launched themed activities.

  5. China Tourism News

    Anhui Ancient Trail Cultural Exploration Reaches Qimen's Dahongling Trail

    On September 20, the Anhui Ancient Trail Cultural Exploration hike on the Dahongling Trail in Qimen was held in Qimen County, Huangshan, drawing more than 600 cultural tourism enthusiasts, outdoor experts, scholars and residents from Jiangxi, Shanghai, Sichuan, Hebei, Jiangsu and Zhejiang. The event released plans for three provincial demonstration events plus multiple local events in the second half of the year, and launched a photo/video contest and an online Huizhou ancient trail hiking challenge.

  6. China Tourism News

    Tianjin Party School Trainees Conduct Field Study at Heritage Sites

    Recently, all trainees of the 70th class for young and middle-aged cadres at the Tianjin Municipal Party School conducted field study at heritage sites including the Yuan-Ming-Qing Tianfei Palace Site Museum, the former residence of Ji Hongchang and the Tianjin Confucian Temple Museum, aiming to strengthen their sense of responsibility for cultural inheritance and development. At the Tianfei Palace site museum they examined architectural remains, exhibitions and the Tianjin Cultural Heritage Protection Centre studio; at Ji Hongchang's former residence they reviewed work on coordinated protection, tourism development and specialty operations, deepening their understanding of Tianjin's 'prote…

  7. Pinchain Tourism

    Scenic Area E-Cart Pricing Issues Raise Regulatory Questions

    Scenic area e-cart rental services have drawn complaints over high prices, rounded-up overtime billing, restricted zones and insufficient return points. A visitor paid RMB 410 for 6.5 hours in Wenzhou; a Beijing Daxing park charges RMB 180/hour for four-person carts with RMB 2.5/minute overtime and RMB 100-200 dispatch fees. Experts note scene exclusivity and lack of government-guided pricing, plus overlapping regulatory duties. Recommendations include shorter billing units, fee caps and a joint recognition mechanism.

  8. Pinchain Tourism

    Hard Rock Hotel Malta Opens, Adding an Upscale Landmark to St. George's Bay

    The five-star Hard Rock Hotel Malta officially opened this month with Hard Rock's signature guitar-smashing ceremony at St. George's Bay, marking the brand's first entry into Malta. About 20 minutes' drive from UNESCO World Heritage site Valletta, the hotel has 397 rooms, 11 pools, more than 10 dining and bar venues, nearly 4,000 square metres of Rock Spa and Body Rock fitness space, and a 466-square-metre ballroom. The project brought EUR 350 million in direct investment to Malta's tourism sector and created hundreds of jobs.

  9. China Tourism News

    2026 Beijing Culture Forum Releases 27 Major Outcomes and Secures 2 Signings

    On the evening of September 22, the 2026 Beijing Culture Forum's special event for releasing major outcomes was held, unveiling 27 major outcomes and securing 2 significant signings. The outcomes feature three characteristics: exemplary leadership, cultural heritage continuity, and practical innovation, and include the '2025 Report on China-Foreign Cultural Exchange,' the 'Top Ten Events in Building the National Cultural Center in 2025,' the 'First Batch of the Beijing Archives Documentary Heritage List,' as well as the 'Return of the Chu Silk Manuscript from Zidanku, Changsha' and a 'Multilingual Corpus of Cultural Heritage.' On signings, the Italian Veneto Ancient City Walls Cities Allian…

  10. Pinchain Tourism

    Ningxia Releases Six Signature Routes, Launches Beijing University-Season Tourism Promotion

    On 21 September, the 2026 Ningxia culture-tourism university promotion event "Travel Ningxia, Give Your Mind a Holiday" visited Beijing Institute of Technology, officially opening Ningxia's Beijing university-season promotion. Centered on "Ningxia scenery plus youth interaction," the event featured stamp-collection check-ins, games, cultural-creative displays and route presentations. As part of the one-year anniversary series of the Beijing-Ningxia Culture and Tourism Alliance, six dedicated signature routes were released, covering winery study tours in the eastern foothills of the Helan Mountains, starry-sky camping in the Tengger Desert, intangible-cultural-heritage creative practice, geo…

  11. China Tourism News

    Inner Mongolia Holds Culture and Tourism Promotion in Beijing with 40+ Beijing Travel Firms

    An Inner Mongolia culture and tourism promotion event was recently held at Beijing Jingyuan Art Center, centered on sharing tourism resources, co-building industry and converting collaboration results. It showcased 30 years of Beijing-Inner Mongolia tourism collaboration and invited more than 40 Beijing travel agencies and tourism companies plus multiple media representatives. Inner Mongolia's leagues and cities presented their distinctive resources: Baotou promoted industrial tourism, landscape ecology and grassland wellness routes; Hulunbuir presented cross-border tourism and immersive grassland experiences; Hinggan League focused on ecological leisure and red-heritage study tours; Tongli…

  12. Accor News & Stories

    Novotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme

    Novotel and Paris Saint-Germain unveiled 'The Long Game', a global programme translating Novotel's 'Longevity Everyday' vision into immersive hotel experiences, a worldwide digital content platform and a new campaign. The programme spans seven Novotel hotels across five continents, built around four wellbeing pillars—Eat, Sleep, Move and Meet—co-created with five Paris Saint-Germain Legends. Each hotel features themed spaces and QR codes unlocking exclusive player videos and tips; a global campaign launches in Q4.

  13. China Tourism News

    China's Culture and Tourism Ministry Issues 15th Five-Year Plan to Boost Artistic Creation

    China's Ministry of Culture and Tourism recently issued the 15th Five-Year Plan for Culture and Tourism Development, elevating 'prospering artistic creation and production' from an industry task to a whole-of-supply priority, integrating original capacity, performing-troupe development mechanisms, new mass literature and art, tourism performances and digital technology into one supply system. The plan emphasizes high-quality development, stimulating creative vitality, enhancing original capacity and fostering a sound artistic ecosystem, shifting evaluation from performance counts and awards toward originality, completeness, audience recognition and long-run viability. It calls for deeper co…

  14. Pinchain Tourism

    Beijing Issues Holiday Travel Consumption Advisory

    On Sept 22, the Beijing Municipal Culture and Tourism Bureau issued a Mid-Autumn and National Day holiday travel consumption advisory, recommending off-peak travel, monitoring scenic area visitor flows, and purchasing tickets for Temple of Heaven, Summer Palace and Badaling Great Wall via the 'Jingtong' mini-program. It also requires verifying operator qualifications before joining tours, warning against unlicensed entities organizing tours under the guise of 'conference services' or 'travel consulting', signing written contracts, and avoiding induced optional purchases. For outbound travel, travelers should check destination safety advisories and avoid high-risk countries and regions.

  15. Pinchain Tourism

    PROMPERU Leverages Capital Museum Exhibition to Promote the Moche Route

    PROMPERU's Beijing office hosted a media event at the Capital Museum on 22 September to promote Peru's tourism resources alongside the exhibition 'Gold, Power, Eternity: Ancient Peruvian Civilisation'. The exhibition, part of the 2026 Capital Museum season and the largest Peruvian artefact show in Beijing in nearly 25 years, brings together about 800 items from more than 20 museums in Mexico and Peru and runs until 18 October 2026. Counsellor Luis Cabello said that a decade after Peru's conditional visa-free policy for Chinese visitors took effect, Peru is becoming a leading long-haul South America destination for Chinese travellers. PROMPERU is also promoting the Moche Route linking archae…

  16. China Tourism News

    Tiananmen Square Giant Flower Basket Unveiled, All Works to Finish by End of September

    On September 22, the main body of the giant Bless the Motherland flower basket was unveiled at Tiananmen Square, featuring roses, peonies, sunflowers and grapes symbolizing prosperity, with Bless the Motherland and Celebrate National Day inscriptions on both sides. The giant flowerbed at the base is expected to appear around September 25, and 10 three-dimensional themed flowerbeds along Chang'an Avenue between Jianguomen and Fuxingmen will be completed by the end of September for National Day.

  17. Pinchain Tourism

    Heilongjiang Autumn Travel Heats Up for Holiday Period, Hong Kong and Macao Visitors Lead

    With the Mid-Autumn Festival and National Day holidays approaching, autumn travel bookings for Heilongjiang, China's northernmost province, have surged, with Hong Kong and Macao visitors leading the "north-seeking autumn-viewing" segment. The Heilongjiang Meteorological Bureau forecasts the 2026 colorful-mountain foliage season will run from mid-September to early October, progressing from north to south. Tongcheng Travel's 21 September "2026 National Autumn Travel Trend Watch" shows Heilongjiang autumn-holiday product search heat up 121% year on year in the past week; the Greater Khingan Range ranked third in autumn destination heat with hotel booking heat up 40%, and Yichun ranked fourth…

  18. TravelDaily China

    Meituan Jibai Launches Flagship Edition, Hotel AI Moves Toward Business Advisor

    On September 23, Meituan announced an upgrade to its hotel AI product Jibai at the 2026 TravelDaily Summit in Shanghai, officially launching a flagship edition that provides full-chain AI support for market insight, business diagnosis and performance review for upscale and chain hotels. With merchant authorization, the flagship edition can connect with hotel PMS and other local operating systems to consolidate data scattered across channels. Meituan said merchants deeply using Jibai saw RevPAR rise an average of 11%, diagnostic recommendation accuracy reached 98%, and full-chain management efficiency improved 20%.

  19. Pinchain Tourism

    Atour Partners with Zhima Credit and Huabei to Expand Member Service Touchpoints

    Atour Group entered a strategic partnership with Ant Group's Zhima Credit and Huabei, under which eligible users with Zhima Credit scores above 800 and Huabei intimacy levels V3 and V4 can claim Atour Gold membership and enjoy benefits including free breakfast for two, 12% off bookings, and late checkout. iiMedia Research data shows that among Chinese consumers' main reasons for joining hotel loyalty programs in 2025, 47.33% cited exclusive services such as room upgrades and late checkout, and 46.67% valued convenient services such as priority check-in and dedicated customer service, both higher than the 41.78% seeking member price discounts. Atour has previously partnered with Didi, Starbu…

  20. China Tourism News

    Dongguan Launches 'Tour and Shop Dongguan' Autumn Culture, Tourism and Sports Campaign

    On September 21, the Dongguan Culture, Radio, Television, Tourism and Sports Bureau announced the 'Tour and Shop Dongguan' autumn campaign for the Mid-Autumn and National Day holidays, combining sports events, new venues and landmarks, technology and art, performances and music, and specialty markets and food. Towns and districts are staging themed markets and food carnivals, including the 'Echo' coffee carnival at Humen Park, a roast goose carnival in Dalingshan and a tech-trendy-toy carnival at the Shipai Manbo Centre. Changping Yinxian Tidal Ocean World and Wanjiang Jigao Magic Valley Park will open before the holidays; the new Dongguan Museum building begins trial operation on September…

  21. China Tourism News

    Jilin and Vladivostok Sign Declaration on Honest and Safe Tourism Operations

    Recently, the Jilin Provincial Department of Culture and Tourism travelled to Russia's Primorsky Krai for an on-site tourism promotion. At the event, under the guidance of the department's law enforcement and supervision bureau, the border tourism committee of the Jilin Tourism Association and the Primorsky Krai branch of the Russian Union of Travel Industry jointly signed a declaration on honest and safe operations. The declaration sets clear standards on lawful and compliant operations, adherence to good faith, strengthening safety safeguards, improving service quality, reinforcing industry self-discipline and deepening mutually beneficial cooperation. It aims to maintain order in the bor…

  22. China Tourism News

    UN Tourism Cuts 2026 Global International Tourism Growth Forecast

    UN Tourism published the latest World Tourism Barometer, cutting its 2026 forecast for global international tourist arrivals growth from 3-4% to 1-2%. In the first half of the year, international arrivals rose 0.4% year on year, with about 690 million cross-border trips; the first quarter grew 2% while the second quarter fell 1%. Affected by extreme weather events, geopolitical tensions and rising travel costs, global international arrivals fell 3% year on year in June. The report forecasts that, amid higher travel costs and uncertainty, international travellers may focus more on value for money and favour short-haul outbound or domestic trips. Secretary-General Sheikha Nasser Al Nuweisi sa…

  23. Pinchain Tourism

    Fifth China (Sichuan) International Panda Consumption Festival Launches with Over RMB 600 Million i…

    Sichuan Provincial People's Government Information Office held a press conference on 20 September to present the fifth China (Sichuan) International Panda Consumption Festival. Running from 22 September to 30 November, the festival uses a "1+3+16+N" framework across premium shopping, dining, tourism and performances, launching in Chengdu on the evening of 22 September with 40 new "Shuli Anyi" consumption scenarios and mobilizing over 10,000 merchants province-wide. More than RMB 600 million in "Shuli Anyi" commercial-service vouchers will be issued, with local subsidies for 10 categories of smart products. A "ticket-stub benefit" program links retail, dining, lodging and culture-tourism, le…

  24. Pinchain Tourism

    Foreign Tourists Move Beyond Check-in Travel in China

    China's 15th Five-Year Plan for Culture and Tourism aims to launch more culturally rich products for international markets by 2030. Shanghai's inbound tourism is shifting: foreign visitors wear hanfu, learn to make xiaolongbao and ride autonomous vehicles. A Yuyuan photo studio serves up to 100 groups daily at peak, with 60-70% foreign tourists; top five source countries this summer were Russia, South Korea, the US, Indonesia and Saudi Arabia. Shanghai launched the 'Huxiaoyou' service center supporting 10 languages and 120+ currencies for foreign card payments. As of early September, 3.142 million visitors entered under visa-free and 240-hour transit policies, over 66.4% of foreign arrivals.

  25. China Tourism News

    Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism

    The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…

  26. China Tourism News

    2026 Beijing Culture Forum Held with 300+ Cultural Creative Products at Market

    The 2026 Beijing Culture Forum was held in Beijing on September 22-23, co-hosted by the Publicity Department of the CPC Central Committee, the Beijing Municipal Party Committee and the Municipal Government. It comprised one main forum, five parallel forums, six professional salons and multiple ongoing activities at forum reception venues. The accompanying cultural creative market, coordinated by Capital Culture and Technology Group, gathered more than 300 cultural creative products and over 100 selected books, bringing together intangible-heritage creative items and time-honored brand products from the Beijing Municipal Cultural Heritage Bureau, the Beijing Municipal Culture and Tourism Bur…

  27. Pinchain Tourism

    Tongcheng Travel: Combined Mid-Autumn and National Day Holiday Sparks a 'Second Summer' for Univers…

    Tongcheng Travel data shows that as of 23 September 2026, university students' share of travel product bookings during the Mid-Autumn and National Day period rose about 10 percentage points year on year. Student flight booking heat rose over 45% year on year, with first-time flyers exceeding 30%; hotel and homestay bookings rose over 38%; and attraction ticket bookings rose 27%. Dozens of Chinese universities combined the two holidays into a 13-day break, driving hometown visits, campus-area micro-vacations and long-haul cross-province trips. Tongcheng also upgraded its domestic 'first-flight无忧' service to 58 partner airports with 237 convenience services.

  28. Accor News & Stories

    Accor's SO/ Berlin Das Stue to Rebrand as Sofitel in Q1 2027

    Accor announced that SO/ Berlin Das Stue, a 78-room boutique hotel housed in a heritage-protected former Royal Danish Embassy overlooking Berlin's Tiergarten, will transition to Sofitel Berlin Das Stue in Q1 2027, joining Sofitel's global luxury collection. The property will retain its Danish heritage and contemporary design while undergoing a curated enhancement program covering guestrooms, bedding, public spaces, signage, corridors and a reimagined lobby. The move strengthens Sofitel's presence in Germany and Europe; Accor currently operates nearly 300 hotels with more than 43,000 rooms in Germany, with around 30 projects in development.

  29. Pinchain Tourism

    Singapore Tourism Board and Henan Zhongyouxin Travel Launch Song-Dynasty Immersive Promotion

    In 2026, the Singapore Tourism Board partnered with Henan Zhongyouxin Travel on a cross-border tourism promotion built around Song-dynasty Chinese aesthetics. An NPC team from Henan's Qingming Shanghe Garden travelled to Singapore to stage immersive street performances linking landmarks such as Mandai Wildlife Reserve, Kampong Glam, Chinatown, Sentosa and Gardens by the Bay, showcasing the city-state's ecological, cultural and urban appeal. Du Linghui, STB's North China director, said Chinese travellers increasingly favour culturally rich, novel deep experiences, prompting continued investment in youth-oriented storytelling.

  30. China Tourism News

    Guangdong Launches 12 'Follow the Food' Themed Travel Routes

    On September 22, the 2026 Guangdong culture and tourism consumption promotion campaign 'Travel with Food' kicked off at Jiaying Ancient Town in Meizhou, where the Guangdong Provincial Department of Culture and Tourism released 12 'Follow the Food around Guangdong' themed routes. The routes cover the Pearl River Delta, eastern, western and northern Guangdong, linking local specialities with representative scenic spots under themes such as Lingnan culture, dynamic cities, Hakka walled houses, Chaoshan nostalgia, red culture, trendy play and seafood feasts. Organised by the provincial department, the campaign centres on the themes 'Visit Guangdong in All Four Seasons' and 'Good Times in Meizho…

  31. TravelDaily China

    China-ASEAN Expo Drives Consecutive Full Occupancy at Yishang Hotel Nanning

    The 23rd China-ASEAN Expo closed in Nanning, Guangxi on September 21, 2026, with concentrated business visitor flows lifting citywide accommodation demand. The Yishang Hotel Nanning Chaoyang Square Rongchuangmao store in the Jiangnan core business district has been fully booked since September 8 for more than 10 cumulative days, with occupancy reaching 105% and blended RevPAR staying high for midscale hotels in the area.

  32. Pinchain Tourism

    Thailand Sees Chinese Booking Surge Ahead of Golden Week

    As China's Mid-Autumn and National Day holidays approach, Thailand's tourism market is seeing a booking peak from Chinese travelers. Trip.com Group data shows Phuket flight bookings up 78% year-on-year, bookings of 7+ nights up 123%, and multi-destination trips up 84%. The Tourism Authority of Thailand forecasts about 250,000 Chinese visitors from Sept 25 to Oct 7, up 24%, generating roughly THB 11.5 billion, up 37%. As of Sept 10, Thailand had received about 3.6415 million Chinese visitors in 2026, remaining China's largest source market.

  33. China Tourism News

    Didi Station Bus 'Xunmeng' Tourism Line Launched in Jiujiang, Jiangxi

    On September 20, Jiujiang Changyun and Didi held a launch ceremony at Lushan High-Speed Railway Station for the 'Xunmeng' tourism station bus and the Gongqing/Yongxiu intercity bus services, debuting 11 routes that link scenic spots and urban nodes including Lushan West Sea, Lushan cableway, Donglin Ancient Town and Wucheng migratory-bird town. The Lushan loop line is the flagship route, taking passengers from Lushan High-Speed Railway Station directly to the foot of Lushan; for the coming migratory-bird season the route extends to Wucheng in Yongxiu. Passengers can check routes and book tickets via the 'Station Bus' entry in the Didi app or mini-program. Didi station buses now cover nine J…

  34. China Tourism News

    Yunnan issues 20 measures to tighten tour group management

    Yunnan has issued 20 measures for strict management of tour groups, targeting four types of market participants — travel agencies, guides, charter vehicles and shopping outlets — and addressing below-cost tours, forced or induced consumption, tour reselling and group-splitting, and hidden shopping. The measures build a full-chain regulatory system. Agencies are banned from arranging shopping for group tourists, including product sales at scenic areas, streets, accommodation and dining venues, and from selling tours, gambling on tours, second-time reselling and group-splitting. Contracts must use the 2026 electronic model group-tour contract uploaded to the regulatory platform, with a "one g…

  35. China Tourism News

    Jieyang Hosts Tourism Promotion and Investment Matchmaking Event

    On September 21, the 'Welcome to Jieyang' Guangdong Jieyang tourism promotion and investment matchmaking event was held at the Jieyang Guest House, organised by the Jieyang Culture, Radio, Television, Tourism and Sports Bureau. Vice Mayor Xu Jianmang said the 1.25-square-kilometre ancient city core preserves architectural remains from the Song, Yuan, Ming, Qing and Republican periods, and the city has nine national-level and 65 provincial-level intangible cultural heritage items. The event released the Mid-Autumn and National Day holiday programme, with more than 770 culture, tourism and sports activities across four categories, including over 210 in Jieyang's ancient city. Five 'Follow Gra…

  36. Pinchain Tourism

    China's Traffic Management Bureau Issues Mid-Autumn and National Day Holiday Road Safety Advisory

    China's Traffic Management Bureau of the Ministry of Public Security assessed road-safety risks for the Mid-Autumn and National Day holiday period, identifying five prominent risk categories: overlapping tourist and family-visit traffic, surging expressway volumes, serious traffic violations, concentrated rural agricultural and migrant-worker travel, and alternating cold-warm air masses. During the National Day holiday, expressways are toll-free for passenger cars with seven seats or fewer, and tidal traffic flows are expected on expressways in and out of major city clusters including the Pearl River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei, and Chengdu-Chongqing. The bureau advise…

  37. IATA Pressroom

    IATA to Hold Joint World Financial and Passenger Symposium in Macao in October 2026

    The International Air Transport Association (IATA) will hold the joint World Financial Symposium (WFS) and World Passenger Symposium (WPS) on 28–29 October 2026 in Macao (SAR), China, under the theme "From Vision to Value: The Next Era of Air Travel." The event will bring together leaders from airline retailing, finance and passenger experience to discuss artificial intelligence, modern airline retailing, digital identity and new payment solutions. The agenda includes the IATA Industry Economic Outlook, results of the 2026 IATA Global Passenger Survey, and three specialized tracks: Retail and Distribution (Offers & Orders), Financial Services and Processing, and Passenger Experience and Acc…

  38. Pinchain Tourism

    China Tourism Performance Box Office Reaches RMB 17.442 Billion in 2025

    The China Performing Arts Association released the 2025 China Tourism Performance Market Annual Report on Sept 21, showing 198,700 large and medium-sized tourism performances in 2025, up 4.95% year-on-year; box office revenue of RMB 17.442 billion, up 6.43%; and 87.9897 million attendees, up 3.01%. The industry is entering a stable development phase, shifting from scale expansion to quality improvement. The report notes an 'east strong, west thriving, north-south linkage' pattern, with average ticket price reaching RMB 298.8 in 2025.

  39. China Tourism News

    China's Ministry of Culture and Tourism Issues Mid-Autumn and National Day Travel Notice

    Ahead of the 2026 Mid-Autumn and National Day holidays, China's Ministry of Culture and Tourism issued a travel notice urging tourists to prepare thoroughly, monitor weather and transport conditions along routes and at destinations, check scenic-area opening arrangements and ticket reservation requirements in advance, avoid undeveloped or unsafe areas, and closely follow the security situation in outbound destinations while avoiding high-risk areas. The notice also calls for stronger safety precautions: checking vehicles before self-driving trips, avoiding fatigued and drunk driving, wearing seatbelts throughout, wearing life jackets on boats as required, and paying attention to fire safety…

  40. Pinchain Tourism

    China's Ministry of Culture and Tourism Issues Mid-Autumn and National Day Holiday Travel Advisory

    Ahead of the 2026 Mid-Autumn and National Day holidays, China's Ministry of Culture and Tourism issued a travel advisory urging tourists to prepare thoroughly, monitor weather and traffic conditions along routes and at destinations, and check scenic-area opening arrangements and ticket reservation requirements in advance. It advises against visiting undeveloped or unsafe areas and tells outbound travellers to monitor destination safety conditions and avoid high-risk regions. The advisory also calls for stronger safety precautions: checking vehicles before self-driving trips, avoiding fatigued or drunk driving, wearing seatbelts in vehicles and life jackets on boats, and observing fire-safet…