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  1. China Tourism News

    Three OTA Half-Year Reports: Growth Logic Shifts as Ctrip Bets on International, Tongcheng Acquires…

    In the first half of this year, listed Chinese OTAs continued to grow overall, but the growth logic is changing. Ctrip's net revenue was RMB 31.871 billion, up 11.15% year on year, while net profit attributable to shareholders fell to RMB 4.1 million due to an antitrust penalty. Tongcheng Travel's revenue was RMB 9.993 billion, up 10.5%, with net profit of RMB 1.411 billion, up 7.67%. Tuniu's net revenue was about RMB 272 million, up 7.58%, but profitability came under pressure. Ctrip is betting on international business, with inbound tourism orders up 95% year on year in H1 and international platform revenue growth exceeding 50% in Q2. Tongcheng Travel expanded into hotel management and hi…

  2. TravelDaily China

    Jiangmen Lingnan No.5 Hotel Opens as Lingnan No.5 Brand Enters the Qiaoxiang Market

    Jiangmen Lingnan No.5 Hotel officially opened in September 2026, jointly developed by Jiangmen Culture, Tourism and Transport Group and Lingnan Hotels Management Group. Located at No.2 Dizhong Road in the Changdi historic district beside the Jiangmen waterway, the hotel occupies a 1960s building whose Soviet-style structure was retained with an added single-storey arcade. It offers 15 rooms named after Maolong brush calligraphy motifs, plus the Wuhau Zhenwei restaurant, Baisha book bar and No.5 Coffee. It is about 15 minutes' drive from Jiangmen East Station and 25 minutes from Jiangmen Station, with access to Guangzhou and Shenzhen via intercity and high-speed rail.

  3. China Tourism News

    High Civil Aviation Travel Demand During Mid-Autumn Holiday: Domestic Ticket Bookings Exceed 3.66 M…

    According to Umetrip data, domestic flight ticket bookings for the 2026 Mid-Autumn holiday exceeded 3.66 million, up over 15% year-on-year; international bookings were about 710,000, up over 3%. From 19:00 on September 25 to 3:00 the next day, about 3,000 'moon-viewing flights' are planned domestically, carrying over 210,000 passengers. VariFlight data shows over 40,000 domestic flights planned, with average one-way ticket price around 820 yuan, up 9% month-on-month.

  4. China Tourism News

    Beijing Cloisonne Court Art Exhibition Opens Sept 25 at Prince Gong's Mansion Museum

    On September 25, the "Glorious Imperial Vessels: Beijing Cloisonne Court Art Special Exhibition," jointly hosted by the Prince Gong's Mansion Museum under the Ministry of Culture and Tourism and the Beijing Enamel Factory Co., Ltd., opens in the East Zone 2 gallery of the Prince Gong's Mansion Museum, showing nearly 58 replica works of representative Yuan, Ming and Qing cloisonne objects plus original works by contemporary arts and crafts masters. Three sections trace the craft's development. Cloisonne-making was inscribed on the national intangible cultural heritage list in 2006. The exhibition runs to December 6, closed Mondays, with master lectures and hands-on craft experiences.

  5. China Tourism News

    China State Council: 6 Cruise Ships to Operate 14 Voyages During Mid-Autumn and National Day Holida…

    On September 24, the State Council Information Office held a press conference. Li Yang, Vice Minister of Transport, said that during the Mid-Autumn and National Day holidays, 6 cruise ships will operate 14 voyages in Shanghai, Tianjin, and Shenzhen. This year, non-destination sea cruises have grown rapidly; the product is a 3-day, 2-night short sea cruise mainly targeting young people and families. Policy innovations include: tourists can apply for exit-entry permits, basically achieving 'arrive and go'; precise consumer positioning; and cruise offerings such as leisure entertainment and duty-free shopping. The average age of participants is about 8 years younger than traditional consumer g…

  6. China Tourism News

    Four Booking Peaks and Hotel Operating Rhythm for the Holidays

    A China Tourism News article analyzes four booking peaks for the Mid-Autumn and National Day holidays: Mid-Autumn, extended-leave shoulder, National Day main period and late-holiday shoulder. Citing platform data, it says hotel bookings in popular cities rose over 35% year on year, county-level hotel interest grew 32%, long-haul travel bookings rose over 25%, and high-quality hotel bookings increased nearly 10 percentage points. It advises hotels to manage time, space and experience accounts, and prepare pricing curves, products, staffing and public-opinion plans.

  7. China Tourism News

    Guangdong Releases 25 AI-plus-Cultural-Tourism Cases

    On September 22, the Guangdong Provincial Department of Culture and Tourism hosted the AI-plus-culture-and-tourism session of the second Guangdong AI Application Matchmaking Conference in Guangzhou. The department, together with the provincial development and reform commission and the industry and information technology department, released 25 typical 2026 Guangdong AI-plus-culture-and-tourism cases: 14 application-scenario cases and 11 application-product-and-service cases, covering smart museums, smart libraries, intelligent guides, intangible heritage digitization and low-altitude cultural tourism. A demand list for AI-plus-culture-and-tourism applications was also released.

  8. China Tourism News

    Xinjiang Releases Five Group Standards for Signature Foods

    On September 20, the Urumqi Catering Service Industry Association released five group standards covering Xinjiang signature foods: grilled lamb skewers, rack lamb roasted in a naan pit, whole roast lamb, fried rice noodles and mixed rice noodles, effective October 20. It follows eight standards issued in 2025 for dishes such as mixed noodles, big-plate chicken and lamb pilaf. The new standards regulate ingredient selection, processing techniques, ratio parameters, cooking methods, sensory quality and food safety, turning folk cooking experience into replicable technical standards.

  9. China Tourism News

    Holiday Booking Data: Earlier Departures, Longer Trips, Multi-Country Outbound Travel Gains

    Booking data from multiple travel companies show changed travel rhythms and preferences for the 2026 Mid-Autumn Festival and National Day holiday: earlier departures, longer itineraries, deeper experiences and farther destinations. Tuniu data show that among users whose trips span Oct 1-7, over 35% departed before the National Day holiday and over 10% left before Mid-Autumn to avoid the first peak on Sept 25. Meituan data show over half of travellers chose to depart before Sept 30. Ctrip data show cross-province travel rose to 82% during the National Day golden week. Tongcheng data show bookings for domestic long-haul flights over 1,200 km rose 34% year on year, outbound travel search heat…

  10. Accor News & Stories

    Accor Scales ALL Concierge Conversational AI

    Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.

  11. China Tourism News

    First 'Colorful Guizhou Land Art Season' to Open on September 28

    On September 24, 2026, the Publicity Department of the Guizhou Provincial Party Committee held a press conference announcing that the 2026 Colorful Guizhou · 19th China Original Ecology International Photography Exhibition and the First 'Colorful Guizhou Land Art Season' will open on September 28 in Hongjiang Village, Libo County, Qiannan Prefecture, running until December 31. The photography exhibition plans to display over 1,000 works and build a VR panoramic digital gallery. Guizhou Tourism Group will create three types of differentiated art dwelling scenes.

  12. China Tourism News

    Qinghai Launches Golden Autumn Culture and Tourism Month, Issuing 10 Million Yuan in Consumption Vo…

    On September 23, the Qinghai Provincial Department of Culture and Tourism held a media briefing to launch the 'Mountains and Rivers, Qinghai Invites' Golden Autumn Culture and Tourism Month. The event focuses on five dimensions: product supply, benefits for the people, cultural activities, opening up, and safety services. It introduced five premium autumn routes, including Lake and Mountain Pastoral, Colorful Forest Secret, Blue Water and Red Mountains, National Heritage, and Self-Drive Tour. The 'Qilian Mountain' tourist train will start on September 30. Qinghai partnered with seven platforms—UnionPay QuickPass, Ctrip, Meituan, Fliggy, Tongcheng, Shenzhou Car Rental, and ICBC—to issue 10 m…

  13. China Tourism News

    Travel Agencies Enter Final Sprint Before Mid-Autumn and National Day Holidays

    China Tourism News reports that travel agencies have entered a final sprint before the Mid-Autumn and National Day holidays. Companies including Spring Tour, CTS Travel, Tuniu and Zhongxin Travel are focusing on pre-trip preparation, short-haul bookings, safety and contingency plans. A CTS Travel consultant handles over 20 tourists daily, managing rescheduling and tight inventory. Spring Group President Wang Wei describes a phased workflow, while Tuniu schedules livestreams and order reviews at 20-30, 7-15 and 3-5 days before the holiday. Agencies have set up holiday working groups and emergency plans.

  14. China Tourism News

    China Outlines 15th Five-Year Plan Roadmap for Culture and Tourism

    At a September 24 State Council Information Office briefing on the 15th Five-Year Plan, the Ministry of Culture and Tourism set out its high-quality development agenda for culture and tourism. The ministry has drafted 15th Five-Year Plan programs for culture and tourism development and for building a tourism powerhouse, plus specialized plans covering the arts, public cultural services, intangible cultural heritage protection, and cultural industries, with deep culture-tourism integration as the main thread. During the 14th Five-Year Plan, national cultural industry revenue grew 8.4% annually on average, reaching RMB 20.8 trillion in 2025; domestic trips hit 6.52 billion and spending RMB 6.…

  15. China Tourism News

    Tourism Fiji Launches Four Chinese-Language Travel Guides

    Tourism Fiji has launched four Chinese-language travel guides — for family holidays, couples, solo travellers and groups — now available on its Chinese official website. Designed around the main travel scenarios of Chinese visitors, they cover accommodation-type comparisons, regional features, experience recommendations and pre-trip planning, and can be used for industry partner training and client communication as well as by independent travellers. The group guide focuses on corporate incentive travel and wedding celebrations. Tourism Fiji data show 20,500 Chinese visitors from January to August this year, up 5.25% year on year.

  16. Pinchain Tourism

    Abu Dhabi China Travel Trade Summit Concludes with 108 Delegates

    The 2026 Abu Dhabi China Travel Trade Summit, hosted by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), brought 108 Chinese travel industry executives and senior managers to Abu Dhabi, spanning leisure travel and MICE, including representatives from Ctrip, Tongcheng, Tuniu, Zhongxin Travel, Zhuohui Travel and Shenzhen China International Travel Service. Delegates met with 63 Abu Dhabi hotels, attractions, cultural institutions and ground handlers, generating more than 1,500 one-on-one business meetings over two days. Chinese citizens currently enjoy visa-free entry to Abu Dhabi; direct routes jointly operated by Etihad Airways and China Eastern Airlines cover multiple cor…

  17. TravelDaily China

    Borrman Hotel Chongzuo Reports High Occupancy and Service Case

    Borrman Hotel Chongzuo Youyi Avenue Municipal Government Branch, under Dossen Group, reported operating data: last month's comprehensive occupancy rate reached 95% with 28 consecutive full-house days; September occupancy remained stable at 90%, with revenue per available room consistently above RMB 250. The hotel also received a thank-you letter from an elderly couple from Liaoning after staff explained local attractions, purchased high-speed rail tickets from Chongzuo to Guilin and booked a Guilin hotel. Since opening, guest ratings on OTA platforms and the official website are 5 and 4.9 respectively.

  18. China Tourism News

    Fujian Deploys Holiday Tourism Supply and Safety Measures

    With the Mid-Autumn and National Day holidays approaching, on September 23 Fujian Party Secretary Zhao Long inspected holiday safety, livelihood support and tourism market supply in Fuzhou. At the Sanfang Qixiang fire rescue station, he reviewed holiday fire rescue readiness and fire prevention plans, and inspected historic district conservation and tourism business distribution, calling for richer tourism products and orderly market operations. At the Dongjiekou metro station, he required stronger risk screening at key venues, optimized capacity allocation and efficient connections among transport modes.

  19. Accor News & Stories

    Accor's MGallery Collection Opens Nírema Hotel & Spa Samos in Greece

    Accor's MGallery Collection opened Nírema Hotel & Spa Samos in September 2026 at the entrance of Vathy on the Greek island of Samos. The property features 72 rooms, including eight suites with private pools, and a private beach. Managed by SWOT Hospitality Management, the hotel draws design inspiration from Samos' winemaking traditions and the philosophy of Pythagoras, offering a signature wine ritual. This opening marks MGallery's fourth property in Greece, with four additional hotels in the pipeline, including in Chania and the wider Athens region.

  20. China Tourism News

    2026 National Cultural Ecology Reserve Exchange and Fifth Danzhai Heritage Week Held

    The 2026 National Cultural Ecology Reserve Exchange and Exhibition Event and the Fifth Danzhai Intangible Cultural Heritage Week were recently held in Danzhai County, Guizhou, under the theme "Healthy China, Heritage Danzhai." The opening ceremony began with the Miao "Golden Pheasant Dance," a national-level heritage item, followed by Dong grand song, Mongolian long song and northern Shaanxi Huayin laoqiang. The six opening performances comprised nine representative heritage items. A unity dance was held at Yougong Square in Danzhai Wanda Town, with 56 ethnic-group formations and eight Danzhai Miao costume formations. The week runs five days, with 886 performers in the living-display activi…

  21. China Tourism News

    Localities Launch Mid-Autumn Cultural Tourism Events and Benefits

    China Tourism News reports that as Mid-Autumn approaches, localities are launching cultural tourism events and benefits. Jiangxi plans activities around travel, reunion and autumn leisure; Shantou in Guangdong offers moon-worship and tea ceremony events; Ordos in Inner Mongolia organizes moon-viewing and Ulan Muqir performances. Fuzhou issues 1.5 million yuan in cultural tourism coupons, Xiamen offers ticket-stub discounts, and Hangzhou launches over 400 discount measures including inbound tourism coupons. Sanya sets up welcome stations and five luggage transfer routes covering 210 service points.

  22. China Tourism News

    New RV Consumption Policy Lands, Campgrounds Included in National Spatial Planning 'One Map'

    The recently released Several Measures on Promoting RV Consumption proposes, in its section on strengthening RV campground construction, to coordinate and guarantee space for RV campgrounds in national spatial planning and include them in the 'one map' for natural resource management and national spatial planning; encourage revitalizing inefficient idle resources to build public RV campgrounds; promote RV campgrounds in qualified scenic areas, resorts and along scenic byways; and improve standards and advance rating management in an orderly manner. Yunnan, Baishan in Jilin, Dongping in Shandong and Bijie in Guizhou have proposed implementation measures, including revitalizing idle stations,…

  23. China Tourism News

    2026 Opera Festival Opens in Kunshan, Runs Until November

    On September 23, 2026, the Opera Festival opened in Zhouzhuang, Kunshan, Jiangsu, hosted by the Ministry of Culture and Tourism and the Jiangsu Provincial Government, running until November. The event features classic operas and launches the 'Watch Operas, Tour Jiangsu' cultural tour, with OTA platforms like Ctrip launching promotion zones and organizing eight domestic and international influencers for immersive experiences.

  24. China Tourism News

    China State Council: Building Integrated 'Travel-Shopping-Shipping' Scenarios, 883 Theme Post Offic…

    On September 24, the State Council Information Office held a press conference. Zhou Zhaohua, Deputy Director of the State Post Bureau, said that express delivery services for the cultural and tourism industry are moving from 'behind-the-scenes support' to 'front-stage experience'. The State Post Bureau is building integrated 'travel-shopping-shipping' scenarios, setting up convenient delivery points and smart lockers in popular scenic spots, cultural districts, transport hubs, and even key hotels, offering luggage delivery services. Currently, 883 theme post offices have been built nationwide, with coverage of 5A scenic spots exceeding 63%. Tourists can stamp commemorative postmarks at the…

  25. China Tourism News

    2026 Hakka (Meizhou) Intangible Heritage Week Opens, Releasing Heritage-Themed Travel Routes

    On the evening of September 23, the 2026 Hakka (Meizhou) Intangible Cultural Heritage Week opened at Meizhou Academician Square in Guangdong under the theme "Moon over the Hakka Capital: Heritage Reunion," hosted by the China Intangible Cultural Heritage Protection Association, the Guangdong Provincial Department of Culture and Tourism, and the Meizhou Municipal People's Government. Structured as an opening ceremony plus performances, seminars and markets, it featured Puzhai fire dragons, lion dances, cup-flower dances, Guangdong Han opera, Wuhua tea-picking opera, marionette shows and Hakka mountain opera. Meizhou released new heritage-themed travel routes and signed cooperation agreements…

  26. China Tourism News

    China's Culture and Tourism Ministry Warns of Rain and Temperature-Drop Risks Over Mid-Autumn and N…

    On 24 September, the Market Management Department of the Ministry of Culture and Tourism issued a work notice requiring local culture and tourism authorities to strengthen consultation and assessment, focus on small and medium rivers, slopes and gorges, and flash-flood gullies, strictly implement 'call-and-response' early-warning mechanisms with follow-up feedback, and promptly evacuate visitors from danger zones. According to the National Meteorological Centre, the Mid-Autumn holiday will bring heavy rain from western China to the Huang-Huai region, with rain and weak cold air in the northeast and northern north China; parts of Sichuan, Chongqing, Shaanxi, Hubei, Henan, Jiangsu, Anhui and…

  27. China Tourism News

    China State Council: Mid-Autumn and National Day Holiday Air Passenger Volume Expected at 31.19 Mil…

    On September 24, the State Council Information Office held a press conference. Ma Bing, Deputy Director of the Civil Aviation Administration of China, said that from September 25 to October 7, national civil aviation is expected to transport 31.19 million passengers, averaging 2.4 million per day, up 3.6% year-on-year, with a single-day peak expected to exceed 2.6 million. Daily ticket bookings at the top ten aviation hubs exceeded 490,000, up 3.9% year-on-year;特色 tourism cities such as Hulunbuir, Dehong, and Altay are expected to drive local air passenger volume growth of over 30%. International ticket bookings increased 22.5% year-on-year, with flights to neighboring countries up 20% and…

  28. China Tourism News

    9th Beijing Hongqiao International Pearl Culture Festival Opens

    On September 23, 2026, the 9th Beijing Hongqiao International Pearl Culture Festival opened at the Guantan Art Space in Hongqiao Market, Dongcheng District, themed 'Moon Viewing at the Altar, Pearls Connecting Five Continents,' focusing on the pearl culture industry. The festival features one opening ceremony, 14 themed salons, and 27 online and offline consumption promotion activities, along with the 'Symphony of Civilizations · Multi-National Traditional Costume Exhibition' featuring works from seven countries.

  29. China Tourism News

    Jinan-Tai'an Youth Tourism Co-Creation Campaign Launches with Student-Only Travel Offers

    On September 23, the "Tai Youth, Together with Jinan" Jinan-Tai'an youth tourism co-creation campaign and the 2026 fall-semester cultural tourism promotion for universities in Tai'an were held at Taishan College of Science and Technology, jointly hosted by the Tai'an and Jinan municipal culture and tourism bureaus, the Tai'an Communist Youth League committee and the college. The event promoted youth-themed tourism products, autumn routes, holiday activities and student-oriented cultural tourism benefits. A youth fair brought together 20 scenic areas and tourism enterprises in two zones, "Blessed Tai'an" and "Spring City Jinan," displaying over a thousand heritage and cultural creative produ…

  30. China Tourism News

    Two Guides' Preparations for the Holiday Season

    China Tourism News interviews two guides. Inbound guide Hu Xiaofan is hosting 16 Italian tourists on a 16-day Yunnan tour, spending Mid-Autumn in Shangri-La; she plans to introduce the festival starting with mooncakes, having learned dietary restrictions and some Italian. Domestic guide Liu Yongkai is preparing a 30-person senior group for a National Day trip to Baiqquan Mountain in Huairou, Beijing, limiting hiking to under two hours and about four kilometers round trip, and packing motion-sickness medicine, trekking poles and hot water.

  31. China Tourism News

    Beijing Cloisonne Court Art Exhibition Opens at Prince Gong's Mansion Museum on 25 September

    From 25 September, the exhibition 'Resplendent Imperial Vessels, Glorious Revival: Beijing Cloisonne Court Art' will open in the East Zone 2 gallery of the Prince Gong's Mansion Museum, co-hosted by the museum under the Ministry of Culture and Tourism and the Beijing Enamel Factory Co., Ltd. It displays replicas of representative Yuan, Ming and Qing cloisonne objects and nearly 58 original works by contemporary master craftspeople. Three sections trace the craft's development, and the exhibition runs until 6 December, closed on Mondays. Master lectures and hands-on craft experiences will also be offered during the run.

  32. China Tourism News

    CATA Aviation Conference Focuses on AI in Airline Service

    The 4th China Air Transport Association (CATA) Aviation Conference, themed 'AI and Civil Aviation Integrated Development,' featured nearly 200 exhibitors. Airlines shared AI progress: China Eastern partnered with Qwen to enable one-sentence booking, seat selection and changes, and its transfer decision system cut batch rebooking time from 30 minutes to 5 minutes with an over-97% tight-transfer success rate; China Southern piloted AI check-in on international routes, cutting average check-in time per passenger from 3 minutes to under 1 minute, serving over 15,000 passengers, while its smart customer service handled 170,000 complaint cases, reducing average handling time from 3 days to 1.5 da…

  33. Pinchain Tourism

    Tongcheng's HopeGoo Distributes Inbound-Travel Consumption Vouchers

    On September 23, Tongcheng Travel's international platform HopeGoo launched the 2026 "Hi Zhejiang" Hangzhou inbound-travel consumption vouchers, its first time distributing a government-led inbound-travel voucher program. Foreign and Hong Kong/Macau/Taiwan users can claim hotel and attraction ticket vouchers via the HopeGoo app: 20% off hotel bookings over RMB 210, capped at RMB 210 off, and 20% off attraction tickets, capped at RMB 60 off. Vouchers are valid for seven days from claim, with one per category per user. The first batch runs from September 23 to December 25, 2026, for stays and visits through December 31, 2026.

  34. China Tourism News

    Inner Mongolia's 8th Square Dance Competition Concludes with Over 16.27 Million Online Views

    The award ceremony of the 8th 'Dancing Inner Mongolia' Square Dance Competition was held at Dazhao Square in Yuquan District, Hohhot, attracting nearly 50,000 spectators. Dance teams from Hebei, Gansu, Shanxi, and Shaanxi performed alongside Inner Mongolian dancers. The competition and award ceremony attracted a total of 16.2798 million online views.

  35. China Tourism News

    World Tourism Day Focuses on AI Reshaping Tourism

    World Tourism Day on September 27 is themed 'Digital Agenda and AI Reshaping Tourism,' with the main event in El Salvador. UN Secretary-General Antonio Guterres called for people-centered technology. Citing the UN Tourism World Tourism Barometer, the article reports 1.52 billion international tourist arrivals in 2025, up about 4% year on year, and about US$1.9 trillion in international tourism receipts, up about 5%. WTTC data show tourism's contribution to global GDP rose to 6.7% in 2025. China has issued the Smart Tourism Innovation Development Action Plan and the 15th Five-Year Plan for Building a Tourism Power, with a dedicated chapter on smart tourism. The article flags four issues: the…

  36. JTB Group Newsroom

    JTB and Tourism Malaysia Sign MOC to Promote Travel

    JTB and Tourism Malaysia signed a memorandum of cooperation (MOC) to jointly stimulate and expand Japanese outbound travel to Malaysia under the Visit Malaysia 2026-2027 campaign. The cooperation runs from September 2026 to December 2027 and focuses on four pillars: media promotion, familiarization trips for JTB sales staff, digital content and social media outreach, and growth of group travel including MICE and educational trips. The two sides also plan measures such as two-way charter flights, with 2027 marking the 70th anniversary of Japan-Malaysia diplomatic relations.

  37. Pinchain Tourism

    China's Ministry of Culture and Tourism to Deepen Culture-Tourism-Tech Integration in 15th Five-Yea…

    On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period the ministry will advance deep integration of culture, tourism and technology, deepen digital and intelligent technology applications, and focus on three areas: technological innovation, scenario application and standards development. Measures include supporting R&D of key technologies such as extended reality and intelligent interaction, building high-quality industry datasets, deploying AI application pilots, stre…

  38. China Tourism News

    Ninghua Revolutionary Memorial Hall Sees Rising Red Tourism

    China Tourism News reports that the Ninghua County Revolutionary Memorial Hall in Sanming, Fujian, has seen rising red tourism through enriched exhibitions, technology and study exchanges. It offers themed displays including 'Ninghua: First Step of the Long March' and 'Bugle Calls', using AR interactive screens. Its treasure, the 'Chinese Workers' and Peasants' Red Army Military Bugle Score', contains 340 staff notations. The hall receives about 250,000 visitors annually, with red tourism driving nearby food and lodging businesses.

  39. China Tourism News

    Daxing Airport Hosts 925 Aviation Carnival and Launches Seven New Service Measures

    On September 24, 2026, Beijing Daxing Airport hosted the '925 Aviation Carnival' and launched seven new service measures, including early check-in for international flights, one-day advance check-in for domestic flights, paperless boarding with ID, and easy security channels. During the event, Daxing Airport signed a memorandum of cooperation with Hainan's tourism department and launched a China-Russia aviation product. For the Mid-Autumn and National Day holidays, Daxing Airport expects over 11,000 flights and 1.79 million passengers, with daily averages up about 11% and 10% year-on-year.

  40. Pinchain Tourism

    China's Ministry of Culture and Tourism to Launch Second National Intangible Cultural Heritage Cens…

    On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Wang Jianhua, spokesperson and vice minister of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period a second national intangible cultural heritage (ICH) census will be conducted to establish a master catalogue of ICH resources. As of end-2025, China had 1,557 national-level ICH representative items and 3,994 representative inheritors, with over 100,000 ICH representative items at all levels. Priorities include consolidating protection and inheritance foundations, cultivating a tiered inheritor workforce, integrating ICH into mode…