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Sep 16Wed
  1. TravelDaily China

    Tongcheng Travel Partners with Over Ten Destinations to Issue Holiday Tourism Vouchers

    Tongcheng Travel, together with the Guangdong Provincial Department of Culture and Tourism, launched the 2026 Guangdong 'Golden Autumn Culture and Tourism Consumption Season' subsidy program on September 11, issuing vouchers to inbound and domestic visitors to Guangdong. The platform is also participating in Mid-Autumn and National Day voucher programs across more than ten destinations including Suzhou, Xuzhou, Lhasa, Harbin, Nanchang, Yibin, Guizhou and Jiangxi, with total voucher value exceeding RMB 60 million. Validity generally covers the holiday period, with some extending to end-November.

  2. China Tourism News

    Beijing Launches Over 2,000 Culture and Tourism Events for Mid-Autumn and National Day

    On September 16, the Beijing Municipal Culture and Tourism Bureau held a press conference on 2026 Mid-Autumn and National Day culture and tourism activities. During the holiday, the bureau will launch over 2,000 themed events under the slogan Celebrating Both Festivals, Touring Beijing, selecting 60 branded activities across five categories—culture and arts, park visits and autumn foliage, food markets, guochao intangible heritage, and competitive sports—and releasing a must-visit recommendation list. Several platform companies will offer promotions: Baidu Maps will list the recommended spots before the holiday with AI recommendations and one-click navigation; Didi will launch travel vouche…

  3. Expedia Group Newsroom

    Expedia and PredictHQ: Major US Summer Sporting Events Projected to Drive Over $537M in Visitor Spe…

    New research from Expedia Group and PredictHQ finds that 18 major US summer sporting events across basketball, baseball, tennis, golf and hockey were forecast to attract more than 4 million attendees and generate over $537 million in visitor spending, including roughly $259 million on accommodation and $233 million on hospitality. Four New York events alone accounted for $304 million, rising to over $423 million for the wider region when the Southampton golf event is included. Demand spilled into surrounding counties, with Solano County, California up 180% year on year. Canada was the largest inbound market by travel intent, while Brazil, Mexico, the UK and Japan also grew.

Sep 15Tue
  1. China Tourism News

    Hunan Launches Autumn Cultural Tourism Promotion, Releases 5 High-Speed Rail Autumn Routes

    On September 15, the 'Travel Hunan by High-Speed Rail' 2026 Hunan Autumn Cultural Tourism Promotion, hosted by the Hunan Provincial Department of Culture and Tourism and China Railway Guangzhou Group, launched at Changsha South Station. The event released 2026 Hunan autumn premium tourism routes covering five high-speed rail lines—Beijing-Guangzhou, Shanghai-Kunming, Zhangjiajie-Jishou-Huaihua, Hengyang-Liuzhou, and Chongqing-Changsha-Xiamen—linking 14 cities and prefectures' popular autumn destinations such as Yanling Wucai Valley in Zhuzhou, Ziquejie Terraces in Loudi, Jinbian Stream in Zhangjiajie, Tongzi'ao Ginkgo in Yongzhou, and Datong Lake in Yiyang. Changsha South Station introduced…

  2. Pinchain Tourism

    Austrian National Tourist Office Visits UTour Group to Deepen Cooperation

    After the Beijing stop of the Austrian National Tourist Office roadshow, the office and over ten destination resource providers visited UTour Group headquarters to discuss China-Austria market changes, product innovation, and resource collaboration. Austria, a core destination for Chinese outbound travel to Europe, attracts Chinese tourists with music culture and Alpine scenery. UTour has deep experience in the European market and offers multiple in-depth Austria products. Both sides will promote regular exchanges and product diversification.

Sep 14Mon
  1. Skift Feed

    India's Domestic Tourism Boom May Be Its Biggest Inbound Problem

    Skift reports that Suman Billa, additional secretary at India's Ministry of Tourism, told the Indian Association of Tour Operators (IATO) annual convention that domestic tourism success is masking India losing ground in inbound tourism, and that India risks becoming too comfortable relying on its vast domestic market. Billa pointed to a widening gap between inbound and outbound travel, arguing India is effectively a net foreign-exchange loser from tourism, with outbound growth at 4.8%, much higher than inbound. The report adds that India is becoming more expensive and crowded while its international marketing muscle has shrunk dramatically.

  2. China Tourism News

    Jinan Pitches Weekend Trips to Beijing, High-Speed Rail as Fast as 1h22m

    On September 11, the 2026 "Golden Autumn in Beijing, Weekend in Jinan" tourism promotion event was held on Qianmen Street in Beijing, with the Jinan Municipal Bureau of Culture and Tourism presenting the city across five dimensions: overall urban strength, natural scenery, historical heritage, city life and cultural tourism experiences. Jinan tourism ambassadors used eight "Spring City signature songs" to present eight weekend itineraries covering spring leisure, commercial-port nostalgia and Song-dynasty style. Key attractions including Baotu Spring (Tianxia Diyi Quan), Mingshui Ancient Town and Lingyan Temple took the stage to promote autumn cultural tourism activities, with scenic areas…

  3. China Tourism News

    Hubei Rural Tourism Received 493 Million Visits in 2025, Comprehensive Revenue Exceeded 430 Billion…

    On September 14, an introduction meeting for the 2026 "Vitality China Research Tour" Hubei-themed interview activity was held in Wuhan. Wu Ye, deputy director of the Hubei Provincial Department of Culture and Tourism, said that in 2025 Hubei's rural tourism received 493 million visits, up 10% year on year, with comprehensive revenue exceeding 430 billion yuan. Hubei launched the provincial rural tourism public brand "Zhiyin Hubei: Rural Encounters as Before," created key rural tourism villages and towns, built rural tourism stations, developed national premium rural tourism routes, and regularly held provincial events such as the Jingchu Rural Culture and Tourism Festival. Hubei also adhere…

  4. China Tourism News

    Gansu Longnan Promotes Culture and Tourism in Chongqing with Free Scenic Tickets and Gift Packages

    From September 11 to 12, the "Meet Longnan in Chongqing: Shared Beautiful Landscapes" Longnan culture and tourism promotion and consumption event was held at Guanyinqiao commercial area in Chongqing. Intangible cultural heritage and creative products such as Wudu purple clay teapots, Huixian horse-face masks and Chengzhou dough figurines were showcased, along with Longnan specialties including olive oil, Sichuan pepper, wood ear mushrooms and morel mushrooms. Longnan's districts and counties presented their cultural tourism resources, showcasing quality ecology, wellness and study-tour resources, premium routes and distinctive products. The organizer launched a stamp-collection activity; vi…

  5. Agoda Newsroom

    Agoda Data: Malaysians Seek More Ways to Get Away at Year-End

    Agoda released Malaysia December accommodation search data showing Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, Kuching and Malacca remain the six most-searched domestic destinations. Kuantan and Kuala Terengganu are gaining interest, Sibu entered the domestic top 20, and Johor Bahru and Port Dickson moved higher. Langkawi searches grew 58% year-on-year, Kuantan 111%, Malacca 82%, and Kuala Terengganu 114%, rising from 18th to 14th place.

Sep 13Sun
  1. China Tourism News

    China-Foreign Media Hubei Tour Launches in Wuhan, Spotlighting "Zhiyin Hubei"

    On September 13, the "New Era · Discover China · Seeking Zhiyin in Hubei" China-Foreign Media Hubei Tour launched in Wuhan, with representatives of 100 Chinese and foreign mainstream media and domestic and overseas social media gathering by East Lake. Guided by the Hubei Provincial Publicity Department and co-hosted by the Hubei Provincial Department of Culture and Tourism, Xinhua News Agency's News Information Center and Xinhua's Hubei bureau, the tour runs through September 17, with media teams visiting Wuhan, Xiangyang and other places. A "Jingchu Intangible Cultural Heritage Treasures" display area and a Hubei regional public brand product tasting area featured landmark products such as…

Sep 11Fri
  1. Web in Travel

    Letter from the Cotswolds: Tension Between Overtourism and Destination Building

    A Web in Travel article explores overtourism in the Cotswolds. Castle Combe receives about 150,000 visitors annually, with tensions between visitors and residents flaring in summer. Visit Wiltshire promotes the Great West Way route to disperse tourists across 500 miles. Meanwhile, a US investor has bought 15 properties in Malmesbury to build a destination resort, potentially creating new overtourism pressure.

  2. China Tourism News

    Exhibition on Creative Talent Empowering Local Cultural Tourism Opens in Beijing

    On September 10, an exhibition on creative talent empowering local cultural tourism development opened in Beijing. Under the theme of pooling wisdom for cultural tourism and empowering revitalization, it features five sections covering an introduction, Ningxia, Xinjiang, Shanxi Loufan, and a conclusion, presenting the overall implementation and core results of the 2023-2025 action plan. The exhibition is guided by the Industry Development Department of the Ministry of Culture and Tourism and hosted by the Central Academy of Culture and Tourism Administration, running until December 10.

  3. Agoda Newsroom

    Agoda Partners with Kaohsiung City Government on Global Tourism Recognition

    Digital travel platform Agoda and the Kaohsiung City Government have signed a Memorandum of Understanding to support Kaohsiung's goals to elevate its profile as a global travel destination. The collaboration covers co-branded marketing initiatives on Agoda's platform, exchanges of market and tourism insights, and digital training workshops to build local industry capabilities. Agoda will produce the inaugural Taiwan edition of Agoda Dialogues, a filmed conversation with the Mayor of Kaohsiung unveiling the city's tourism vision and international positioning, to be distributed across Agoda's channels in October 2026. Agoda data shows Kaohsiung is one of the fastest-growing destinations in Ta…

  4. Pinchain Tourism

    Australia Leads Super Golden Week Long-Haul Market as Search Interest Doubles Year on Year

    As the Mid-Autumn and National Day Super Golden Week approaches, long-haul outbound travel interest is rising. A China Tourism Academy report lists Australia among the top 10 most satisfying overseas destinations for Chinese tourists in 2025; an Airbnb report shows Australia as one of the most popular Super Golden Week destinations, with search interest doubling year on year and some destinations up sixfold. In the year to June, Chinese visitors to Australia exceeded 1.1 million, up 18% year on year; overnight spending reached A$13.7 billion, up 27%. China-Australia routes averaged over 130 weekly flights in July, and China Southern's Guangzhou-Perth direct service now operates year-round.

Sep 10Thu
  1. Pinchain Tourism

    Hilton partners with Henan Museum for cultural experience project

    Hilton has announced a destination promotion project with the Henan Museum titled 'Stay Hilton, Experience the Way of Rest,' combining cultural heritage resources with hotel stays. The project leverages IP licensing from the Henan Museum, featuring five selected artifacts, and will offer exclusive merchandise, member experiences, and 'Museum in Hotel' exhibitions at Hilton properties in Henan Province. Hilton currently operates 1,100 hotels across 300 destinations in China.

  2. China Tourism News

    Destination Canada promotes autumn travel products in Chengdu

    On 8 September, Destination Canada, together with the tourism boards of British Columbia, Ontario, the Northwest Territories and Quebec, held an autumn product sharing event in Chengdu under the theme "Autumn Wonderland, Canada of Course", attended by more than 100 travel agency representatives from Sichuan and Chongqing, industry media and travel influencers. The event presented autumn resources from Canada's east to west coast and promoted brands such as "Endless Coast", "Wilderness" and "World Capital of the Aurora", plus classic itineraries linking Toronto, Niagara Falls and Ottawa. More than 350,000 Chinese visitors travelled to Canada in 2025, and Sichuan Airlines operates the Chengdu…

Sep 8Tue
  1. JTB Group Newsroom

    JTB and Shikoku Aquarium Launch 'Traveling Aquarium' Cruise Event

    JTB is partnering with Shikoku Aquarium Development to hold a 'Traveling Aquarium Cruise' on 14 November 2026, sailing from Takamatsu Port around the Seto Ohashi Bridge. Two departures are offered, a day cruise and a sunset cruise, featuring onboard marine-life exhibits, live music, a fish quiz rally and onboard sales. Adult fares are 4,000 yen for the day cruise and 5,000 yen for the sunset cruise, with child fares of 2,000 yen and 3,000 yen. The event is the second in the 'XX Aquarium' series and sits under JTB's Setouchi Island Concierge Service (SICS).

Sep 3Thu
Aug 27Thu
  1. Accor News & Stories

    Mercure launches 'Local Maps' to explore neighborhoods worldwide

    Mercure Hotels & Resorts introduces Mercure's Local Maps, a digital experience curated by hotel teams worldwide, offering recommendations for local restaurants, markets, cultural landmarks, and hidden gems across 100+ destinations. Accessible online and via QR codes, the maps aim to deepen guests' connection with destinations. Research shows 86% of travelers value local food scenes, 57% seek new experiences, and 58% value experiences over possessions.

  2. Skift Feed

    Confirmed: Brand USA CEO Fred Dixon to Lead NYC Tourism Again

    Fred Dixon is departing his role as CEO and president of Brand USA, the national destination marketing organization, to return to NYC Tourism + Conventions as CEO and president. His departure from Brand USA is effective November 13, and he begins at NYC Tourism on December 1. Dixon succeeds Julie Coker, who is leaving to lead Visit California; Coker remains through August 31, with Board Chairman Charles Flateman overseeing the organization in the interim. Brand USA praised Dixon's leadership and said a search for his successor is underway, framing the transition as occurring 'from a position of strength.' Dixon previously served as CEO of NYC Tourism for roughly a decade before joining Bran…

Aug 25Tue
  1. Skift Feed

    Brand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop

    Brand USA CEO Fred Dixon is in advanced talks to return to NYC Tourism + Conventions, the organization he led for nearly 20 years before departing two years ago. NYC Tourism's finance committee is scheduled to approve his compensation on Tuesday, and sources describe the appointment as effectively a done deal, with no formal search for a replacement for outgoing CEO Julie Coker, who is leaving to head Visit California. Dixon's departure would leave Brand USA leaderless amid severe challenges: an 80% cut in federal funding (capped at $20 million), 15% staff layoffs, a 5.5% drop in U.S. inbound travel, and a strained relationship with the Trump administration.

Aug 19Wed
  1. Sabre Newsroom

    Study: Travelers Are Two Years Ahead of Industry on AI

    A study by Mindtrip with Sabre, Sojern, and MMGY Travel Intelligence reveals that 54% of travelers have used AI to plan travel, and 75% intend to use it for future trips. However, only 22% of destination marketing organizations (DMOs) offer AI trip-planning capabilities, and 26% have a documented AI strategy. The research indicates AI is reshaping destination discovery and decisions, urging DMOs to adopt AI to remain relevant.

Aug 11Tue
  1. Skift Feed

    Spain's Eclipse: A Three-Year Tourism Strategy Built Around Two Minutes of Darkness

    After a punishing summer of heatwaves and deadly wildfires, Spain faces a new test with the total solar eclipse crossing the country on August 12. Rather than promote the event aggressively—given acute overtourism concerns and record projections of 100 million visitors this year—Spanish tourism leaders are treating the eclipse as an opportunity to disperse demand toward lesser-known interior and northern destinations away from the saturated Mediterranean coast. Data shows strong momentum: hotel bookings up as much as 76% and prices nearly 90% ahead of last year, with growth concentrated in the "totality corridor" (León, Burgos, Bilbao, Valencia, the Balearics) and northern coastal cities. W…

Jul 21Tue
  1. PhocusWire All News

    Mindtrip targets DMOs with AI visibility tool

    AI travel platform Mindtrip launched Answer Intelligence to help destination marketing organizations (DMOs) understand traveler questions to AI assistants and create optimized content. Mindtrip cited unpublished research showing 70% of DMOs have seen AI-driven declines in organic search traffic. The tool is powered by millions of traveler conversations, identifies content gaps, and generates AI-assisted recommendations.

Jun 15Mon
  1. PhocusWire All News

    Loook: The Storytelling Layer for In-Destination Discovery

    Dutch startup Loook has launched a GPS-triggered storytelling platform with a proprietary library of over 17,000 stories, combined with an AI-assisted content engine. It helps tourism organizations engage visitors before, during, and after arrival, promoting visitor dispersal and local discovery. Operating a hybrid B2B2C model, Loook partners with cities, tourism boards, and mobility providers, generating revenue through licensing, subscriptions, and activation-based models.

Jun 3Wed
May 4Mon
  1. PhocusWire All News

    DMOs shift toward destination-as-a-service model in AI era

    As AI transforms travel discovery, destination marketing organizations (DMOs) are shifting from marketing entities to structured travel providers. SimpleView and Granicus analysis shows ChatGPT made nearly two million requests to DMO sites in eight days. DMOs need to optimize website schema, create unique content, and explore a 'destination-as-a-service' model, providing verified destination data via API or MCP.

Apr 1Wed
  1. PhocusWire All News

    Drifter targets AI discovery gap with visibility platform for destinations

    Startup Drifter has launched Currents, an AI visibility analytics platform that helps destination marketing organizations (DMOs), hotels, and attractions monitor how they appear across AI platforms such as ChatGPT, Gemini, and Perplexity. The platform runs real traveler queries to analyze whether a place gets mentioned, what sources AI cites, and how it stacks up against competitors. Drifter also offers Dock, an embeddable on-domain AI layer that captures traveler intent data. Paid tiers start at $4,999 per year.

Mar 27Fri
  1. PhocusWire All News

    PhocusWire's travel tech news briefs: Savanta, Bilt, RMS and more...

    This week's travel tech briefs include: Savanta launches AI research platform Virtual Personas; Bilt adds Wyndham Rewards as sixth hotel transfer partner; Immfly, Wizz Air, and Gateretail launch digital cabin platform; Navan to launch AI assistant TravelClaw; RMS integrates with GuestRevu; Apaleo launches Copilot; SalamAir partners with Arcube for eSIM and e-visa services; Sojern names president of global destinations; Operto launches GEO Consultant; AirBaltic partners with InterLnkd; Vio partners with FINN; DCS Plus launches TINA AI.

  2. PhocusWire All News

    Experience Columbus pilots AI platform to unify visitor experience across destination

    Experience Columbus is partnering with Satisfi Labs on an 'Agentic City' program to connect attractions, venues, and local businesses through a shared AI platform. The initiative leverages first-party data from partner networks to provide real-time, location-specific information. Each participating DMO member is equipped with an individual AI agent that sources content dynamically from its own website. The system supports agent-to-agent handoffs and context sharing, with future plans for cross-agent automation.

Mar 5Thu
Nov 6Thu
  1. Almosafer Corporate News

    Almosafer and VisitBritain Expand Partnership to Boost Saudi Travel to Britain

    Almosafer and VisitBritain expanded their strategic partnership at WTM London to promote Britain as a top destination for Saudi travelers. The collaboration will develop high-value packages showcasing Britain's nations and regions. VisitBritain forecasts 404,000 visits from Saudi Arabia to the UK this year, with spending of £975 million in 2025, up 26% on 2024. Britain remains a premium destination for Almosafer across leisure and business segments.

Sep 12Fri
  1. Amadeus Newsroom

    Amadeus and UN Tourism Report: Momentum Builds in Latin America's Travel Market

    Amadeus and UN Tourism released the Travel Insights 2025: Focus on the Americas report, drawing on Amadeus Navigator360 data. Air traffic across the Americas rose 1.8% year on year from July 2024 to June 2025, with South America (+6%) and Central America (+4%) leading capacity expansion. The Americas welcomed 217 million international arrivals in 2024, generating about USD 451 billion in international tourism export revenues including passenger transport. Mexico, Argentina and Colombia ranked among top origin markets, while China and Japan posted the highest search growth to the region at +143% and +32% respectively.

  2. Amadeus Newsroom

    Amadeus Report: Mexico Emerges as a Key Travel Hub in 2025

    The Travel Insights 2025: Focus on the Americas report by Amadeus and UN Tourism shows Mexico emerging as a leading destination and international air hub. Air traffic across the Americas rose 1.8% year on year, and Mexico's searches grew 22%, ranking it among the top five origin markets. North American hotel occupancy reached 74% by June 2025, with Mexico's ADR under USD 140. Mexico is attracting new long-haul routes from Asia and Latin America, while the U.S. still accounts for over 80% of new air routes in North America.

Jul 1Tue
  1. China Tourism News

    China Tourism Academy: 2024 Outbound Tourist Satisfaction Index at 80.06

    The China Tourism Academy released the 2024 Chinese Outbound Tourist Satisfaction Research Report on June 26. The report shows China's outbound tourist satisfaction index was 80.06 in 2024, remaining in the "satisfied" range all year, with narrowing regional and quarterly differences. Due to factors including international passenger flights, the global supply chain recovery, inflation-driven price rises in many places and frictions in bilateral and multilateral relations, satisfaction with overseas accommodation, dining, attractions, value for money and public services saw downward fluctuations versus the same period. The report says resident friendliness, refreshed destination offerings, s…

Jun 18Wed
  1. Amadeus Newsroom

    Amadeus and UN Tourism Report: Central and Eastern Europe Emerges as New Travel Frontier

    Amadeus and UN Tourism jointly released the Travel Insights 2025: Focus on Europe report, based on Amadeus Navigator360 data. Among the top 30 tourism destinations, Azerbaijan was the fastest growing with a 26% increase in air bookings, while Kazakhstan grew 7% and the Czech Republic 6%. Classic destinations still dominate, with the top ten booked destinations in Europe accounting for 70.9% of all trips from May 2024 to April 2025, led by Spain, the UK, Italy, France, and Germany. Western Europe hotel occupancy rose from 67% to 68%, with ADR increasing from $198.32 to $204.24; Northern Europe occupancy rose from 73% to 75%, with ADR from $197.77 to $200.74. Worldwide passenger traffic to Eu…