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#文旅融合

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Sep 22Tue
  1. China Tourism News

    2025 Tourism Performance Average Ticket Price Reaches 298.8 Yuan

    On Sept 21, the China Association of Performing Arts released the 2025 China Tourism Performance Market Annual Report at the 2026 Culture-Tourism Integration and Tourism Performance Quality Development Conference. In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; attendance reached 87.9897 million, up 3.01%. The report says the industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and XR, light projection and holographic projection widely applied. The regional pattern is described as "strong east, thriving we…

  2. China Tourism News

    15th Five-Year Culture and Tourism Plan Sets 2030 Goals

    The Ministry of Culture and Tourism has issued the 15th Five-Year Plan for Culture and Tourism Development, setting out that by 2030 the building of a strong culture and tourism nation will advance in depth, with eight key tasks covering artistic creation, cultural heritage protection, public services, industry development, market supervision, technology empowerment, exchange and cooperation, and regional-urban-rural coordination.

  3. China Tourism News

    Inner Mongolia Issues 15th Five-Year Tourism Development Plan

    The General Office of the Inner Mongolia Autonomous Region People's Government issued the 15th Five-Year Tourism Development Plan for Inner Mongolia. The plan targets significant high-quality tourism development by 2030, with domestic visitor arrivals aiming to grow about 4.9% annually, domestic tourism spending about 4.1% annually, and inbound visitor numbers and inbound tourism spending aiming to grow about 4.2% and 2.9% annually respectively. It outlines eight priority areas, a spatial layout of "one core leading, two wings coordinating, five belts linking, multiple poles supporting," and cross-sector integration of culture and tourism with primary, secondary, and tertiary industries.

  4. China Tourism News

    2026 Industrial Culture and Tourism Event Releases 50 Outstanding Cases

    The 2026 Industrial Culture and Tourism Development Exchange and Promotion Event released 50 outstanding industrial tourism cases and published remarks from leaders of five cases including FAW, Yili, the Tsingtao Beer Museum, Eastern Suburb Memory and the 798 Art Zone. The cases show industrial heritage revitalisation forming diverse formats through museums, factory tours, study programmes, cultural products and immersive experiences.

Sep 21Mon
  1. China Tourism News

    China's Ministry of Culture and Tourism Issues 15th Five-Year Plan for Intangible Cultural Heritage

    China's Ministry of Culture and Tourism issued the 15th Five-Year Plan for the Protection and Inheritance of Intangible Cultural Heritage, setting overall requirements, key tasks and safeguards. By 2030, it aims to form an initial new framework for systematic ICH protection, deepen ICH integration into modern life, and see new inheritance and experience scenarios emerge. Six key task areas cover improving the project protection system, optimizing talent cultivation, serving national strategies, creating new life-integration scenarios, deepening tech empowerment and boosting communication reach.

  2. Pinchain Tourism

    China's Culture Ministry Briefs on Poetry Festival and Peking Opera Festival

    On September 20, the Ministry of Culture and Tourism held its third-quarter 2026 routine press conference, briefing on the 8th China Poetry Festival and the 11th China Peking Opera Festival. The poetry festival runs October 12-23 under the theme "Poetry Surging from Mountains and Seas, Poetic China," opening in Tiantai County, Zhejiang, and closing in the Taizhou Prefecture City cultural tourism area in Linhai, with four fusion scenarios: poetry+opera, poetry+cuisine, poetry+tourism and poetry+AI. The Peking Opera festival runs October 15-November 5 in Wuhan, Hubei, with seven main activities, and its outstanding-repertoire showcase will select 20 productions nationwide.

  3. China Tourism News

    Pingxiang Wugong Mountain: A Differentiated Practice in Outdoor Sports and Leisure Resorts

    The article describes how Jiangxi's Pingxiang Wugong Mountain has positioned itself as a 'cloud grassland outdoor paradise' with outdoor sports as its core breakthrough. Its summit stands at 1,918.3 meters, with hiking routes of varying difficulty and technology such as exoskeleton robots and smart trails. The scenic area is also expanding into leisure resorts, developing both mountain and base areas, and improving service through smart queuing, timed reservations, free service stations and a compensation mechanism.

  4. China Tourism News

    MCT Briefing: Poetry Festival and Peking Opera Festival to Highlight Culture-Tourism Integration

    China's Ministry of Culture and Tourism held its third-quarter 2026 routine press briefing in Beijing on September 20 to present preparations for the 8th China Poetry Festival and the 11th China Peking Opera Festival. The poetry festival runs October 12-23 in Taizhou, Zhejiang, under the theme 'Poetry Surging from Mountains and Seas, Poetic China'; the Peking Opera festival runs October 15-November 5 in Wuhan, Hubei, with seven main activity strands. Both events emphasize culture-tourism integration, with poetry-route itineraries, public-benefit performances and intangible-heritage experiences.

  5. China Tourism News

    10th Hebei Tourism Development Conference Held in Cangzhou, Focusing on Grand Canal Cultural Touris…

    The 10th Hebei Tourism Development Conference was held in Cangzhou, using Grand Canal culture as its IP and integrating martial arts and acrobatics resources. The event featured live performances, folk markets and resource matchmaking, and released the 'Towards High Quality: 2026 Cultural Tourism Scene Innovation Development Report.' Cangzhou is the first prefecture-level city named a national martial arts hometown, with 53 boxing styles; Canghai Qixia Town features 174 new business formats and over 60 performance and interactive projects.

  6. China Tourism News

    G331 'Most Beautiful Border Highway' Jilin-Xinjiang Two-Way Self-Drive Event Launches

    On September 17, the G331 'Most Beautiful Border Highway' Jilin-Xinjiang two-way self-drive event launched simultaneously in both regions for seven days. The Xinjiang convoy of 24 vehicles departed Altay for Yiwu County in Hami, while the Jilin convoy of 30 vehicles departed Ji'an for Fangchuan Village in Hunchun. The G331 national highway runs about 9,333 kilometers through six provincial-level regions—Liaoning, Jilin, Heilongjiang, Inner Mongolia, Gansu and Xinjiang—linking scenic areas including Changbai Mountain, the Altai Mountains, Ejina Poplar Forest and Kanas.

  7. China Tourism News

    Cultural Tourism Scene Creation: Moving from Set Design to Scene Thinking

    The article notes that two State Council General Office documents issued in January and November 2025 explicitly support building immersive cultural tourism scenes and accelerating digital technology application in the sector. The author argues that projects must shift from static set design to participatory scene thinking: spaces should carry cultural narratives, business mixes should follow curatorial logic, technology should avoid gimmickry, and cultural translation, resident participation and dramatic tension are essential.

Sep 20Sun
  1. China Tourism News

    11th China Peking Opera Festival Opens Oct 15 in Wuhan

    At the Ministry of Culture and Tourism's third-quarter 2026 press conference in Beijing on Sept 20, Wuhan deputy secretary-general Zhang Mingwu said the 11th China Peking Opera Festival will run Oct 15 to Nov 5 in Wuhan under the theme 'Jingcai Ruxi.' Activities reach the Wuhan metropolitan area and opera-featured counties such as Luotian in Huanggang, covering communities, villages, universities, commercial districts and scenic spots, online and offline. Highlights include celebrity charity tours, intangible-heritage showcases, scholar lecture tours, amateur and campus street performances, and results promotion, plus social-media backstage and check-in interactions aimed at younger audienc…

  2. China Tourism News

    Hainan Hosts "Seeing Hainan from the Sea" Public Education Cruise

    On the morning of September 19, a public education session titled "Seeing Hainan from the Sea: Youth Opening a New Chapter" was held aboard the cruise vessel Hailv No. 01, organized by Hainan Marine Tourism Investment and Development Co., Ltd., with more than 100 university students from Hainan taking part. Structured around four themes—understanding, knowing, respecting and protecting the ocean—the 60-minute voyage featured a marine-literacy lecture by Pan Zhixin, associate professor at Hainan University's School of International Tourism and Public Administration. Topics covered China's 3 million square kilometers of jurisdictional waters, Hainan's roughly 2 million square kilometers of au…

  3. China Tourism News

    Yili Health Valley Industrial Tourism Emerges as Inner Mongolia Model

    The Yili Modern Smart Health Valley scenic area in Tumed Left Banner's Chilechuan dairy development zone in Hohhot, Inner Mongolia, also known as the Yili Grassland Dairy Culture Tourism Scenic Area, opened in 2023. It centers on an immersive "from a blade of grass to a cup of milk" full-supply-chain experience combining technology, cultural education and leisure. Visitors can tour exhibitions and interactive displays, buy dairy products and cultural merchandise at a star-product supermarket, and observe modern production lines. The site holds 4A scenic-area status and designations as a national civilized tourism demonstration unit and national tourism technology demonstration park.

  4. China Tourism News

    Zhejiang Leverages 8th China Poetry Festival to Boost Poetry-Themed Tourism Consumption

    At the Ministry of Culture and Tourism's third-quarter 2026 press conference in Beijing on September 20, Zhejiang culture and tourism deputy director Lyu Weigang said the 8th China Poetry Festival will run from October 12 to 23, 2026 in Taizhou, Zhejiang. Zhejiang will pursue four work streams: creating poetry-themed public cultural products by moving recitals and master lectures into city reading rooms, rural cultural halls and commercial plazas; upgrading poetry-route tourism by refining the "Follow Poetry to Travel Zhejiang" brand, building the cross-regional "Yannan Feixian Sea-Sky Tour" route and developing "poetry-route towns" and "poetic ancient villages"; producing poetry-themed sta…

  5. China Tourism News

    8th China Poetry Festival Opens October 12 in Taizhou, Zhejiang

    At the Ministry of Culture and Tourism's third-quarter 2026 press conference in Beijing on September 20, officials presented the 8th China Poetry Festival, to be held from October 12 to 23 in Taizhou, Zhejiang under the theme "Poetry Surging from Mountains and Seas, Poetic China". It is co-hosted by the Ministry of Culture and Tourism, the China Writers Association and the Zhejiang provincial government. The opening ceremony is on October 12 at the Tiantai County Cultural Center Grand Theatre; the closing is on October 23 at the Taizhou Prefecture City cultural tourism area in Linhai. Main programs include opening and closing ceremonies and performances, a poetry seminar, poetry collection…

Sep 18Fri
  1. Pinchain Tourism

    TV Drama Boosts Harbin Tourism as Search Interest Jumps 149%

    After the TV drama "Early Spring Clear Skies" set a record on Netflix's global charts, search interest in Harbin, its main filming location, rose 149% month-on-month. Yang Nianfu, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, said at a Heilongjiang provincial government press conference that the city aims to convert film-driven traffic into holiday tourism retention. Harbin launched "Early Spring Clear Skies" check-in routes linking filming spots with themed food, scheduled 88 stage performances and 87 public cultural events for the Mid-Autumn and National Day period, and created 10 themes and 30 self-drive routes plus dedicated Mid-Autumn and National Day iti…

  2. China Tourism News

    China World Heritage Photography Tour Exhibition Opens at Dongyu Island

    On September 15, the Dongyu Island stop of the National Arts Fund 2026 project 'Reading China, Beauty in All Forms — China World Heritage Photography Tour Exhibition' opened at the Boao Dongyu Island National Tourist Resort in Hainan. The tour features 100 selected works by 53 photographers, covering all 61 World Heritage sites in China, organized into four sections: Beauty of Nature, Charm of Culture, Path of Exchange, and State of Coexistence. The 2026 Boao MICE Tourism Development Conference was held concurrently. The Dongyu Island stop runs until October 14.

  3. Pinchain Tourism

    Script Tours and Mountain Slow Travels Heat Up Rural Micro-Vacations as Consumption Shifts to Quali…

    Recently, the rural cultural tourism market has continued to heat up with new scenes and experiences, as consumers seek deeper experiences, driving consumption from scale expansion to quality improvement. Wangjiatuan Village in Weihai, Shandong, revitalized old courtyards through 'restore as old' methods, renovating over 30 traditional dwellings and cultivating 12 boutique homestays; this summer it received over 200,000 visitors and tourism revenue exceeded 9 million yuan. Qingtan Village in Ningbo, Zhejiang, uses immersive script tours to link ancient stages and memorial halls, with average visitor stay exceeding 6 hours. Mayangxi Eco-Tourism Area in Changtai, Fujian, integrates rafting, h…

  4. China Tourism News

    Jiangkou Sunken Silver Museum Receives Over 320,000 Visitors Since April

    The Jiangkou Sunken Silver Museum in Pengshan District, Meishan, Sichuan, covers about 13.3 hectares with 3 permanent exhibition halls and 1 temporary hall, and an exhibition area of 7,270.27 square meters. Positioned around the theme of a century's great archaeological discovery and new evidence of Ming Dynasty China, it displays over 76,000 artifacts recovered from the Jiangkou late-Ming battlefield site. Since ticket sales began in April, by the end of August it had received over 320,000 visitors, with a single-day peak of 8,200, generating over 13 million yuan in revenue. The museum offers digital interactive projects including a large-space VR experience, immersive script tour, and the…

  5. China Tourism News

    NRTA Advances 'Micro-Drama Plus' Plan to Empower Tourism

    A Sept 17 State Council Information Office briefing covered high-quality development of broadcasting and online audiovisual services during the 15th Five-Year Plan period. NRTA said online audiovisual users reached 1.099 billion by end-2025, with average daily viewing exceeding 200 minutes and industry market size surpassing RMB 1.2 trillion; micro-drama users exceed 800 million, with 2025 market size surpassing RMB 100 billion. The Micro-Drama Development Management Measures took effect Sept 1, alongside the 'Taihua' unified mark. NRTA is advancing the 'Micro-Drama Plus' action plan to empower tourism, sports and e-commerce, and plans about 100 quality TV and online dramas during the 15th…

  6. China Tourism News

    Ministry of Culture and Tourism Issues Notice on 15th Five-Year Cultural Industry Plan

    On 16 September 2026, China's Ministry of Culture and Tourism issued a notice on the 15th Five-Year Plan for Cultural Industry Development, addressed to provincial culture and tourism departments, the Xinjiang Production and Construction Corps' culture, sports, radio, television and tourism bureau, the ministry's departments and affiliated units, and the National Cultural Heritage Administration. The notice says the plan was compiled to promote high-quality development of the cultural industry and requires recipients to organise implementation according to local conditions. The plan is based on the 15th Five-Year Plan outline for national economic and social development and the 15th Five-Ye…

  7. China Tourism News

    China's Ministry of Culture and Tourism Releases 15th Five-Year Plan for Cultural Industry

    China's Ministry of Culture and Tourism released the 15th Five-Year Plan for Cultural Industry Development, setting overall requirements, key tasks and safeguards for the period. The plan aims for a leap in the scale, overall strength and comprehensive benefits of the cultural industry by 2030, and sets out seven task areas: raising supply efficiency, strengthening technology-enabled innovation, upgrading consumption, energising market entities, deepening industrial integration, optimising the development layout, and strengthening cultural trade. Cultural and tourism authorities at all levels are required to organise implementation according to local conditions.

Sep 17Thu
  1. Pinchain Tourism

    China's Ministry of Culture and Tourism Issues 15th Five-Year Plan for Culture and Tourism

    China's Ministry of Culture and Tourism has issued the 15th Five-Year Plan for Culture and Tourism Development, targeting deeper progress toward a culture and tourism powerhouse by 2030, with domestic trips reaching 8.3 billion, inbound trips 190 million, and average annual public cultural facility visits per resident 3.5. The plan deploys eight key tasks including artistic creation, cultural heritage protection, public services, industry development, market regulation, technology empowerment, exchanges and cooperation, and regional-urban-rural coordination, supported by 54 key projects.

  2. China Tourism News

    Hubei Hosts "Culture, Sports and Tourism Plus" Resource and Scenario Matchmaking Event

    On September 16, Hubei held its "Culture, Sports and Tourism Plus" resource and scenario matchmaking event in Xiangyang, hosted by the Hubei Provincial Department of Culture and Tourism, to build a precise matchmaking platform between industry resource holders and operators and to cultivate new integrated culture-tourism formats, scenarios and consumption. More than 200 participants attended, including provincial departments, municipal culture and tourism bureaus, enterprises and financial institutions. At the event, the China Tourism Academy released the China Inland River Cruise Development Report 2026, the Hubei R&D Center of the Ministry of Culture and Tourism Technology Innovation Cent…

  3. China Tourism News

    Shaanxi Fine Arts, Calligraphy and Photography Exhibition Opens in Shangluo, Free Through Year-End

    On September 16, the 11th Shaanxi Provincial Arts Festival's fine arts, calligraphy and photography exhibition opened in Shangluo. A total of 2,651 submissions were received province-wide; 298 works were selected and 62 invited, for 360 works on display across painting, calligraphy and seal carving, photography, and sculpture. The exhibition runs in phases, with the first phase through October 14 and an extension to year-end, free of charge throughout.

Sep 16Wed
  1. China Tourism News

    China's Ministry of Culture and Tourism issues 15th Five-Year Plan for culture and tourism

    China's Ministry of Culture and Tourism issued the 15th Five-Year Plan for Culture and Tourism Development, targeting deeper progress toward a culture and tourism powerhouse by 2030, with 8.3 billion domestic trips, 190 million inbound trips, and 3.5 annual per-capita uses of public cultural facilities. The plan covers eight priority areas including artistic creation, cultural heritage protection, public services, industry development, market regulation, technology, exchanges, and regional coordination, supported by 54 key projects.

  2. Pinchain Tourism

    Beijing's Dongcheng District Releases Ten Cultural Exploration Routes

    On September 16, the "Seeking Charm of the Ancient Capital, Enjoying Dongcheng" 2026 Dongcheng District Cultural Exploration Event and Route Launch Ceremony was held at Longtan Zhonghu Park, officially releasing ten new cultural exploration routes presented through Citywalk, cycling, and micro-running formats. The routes cover themes including commercial history, hutong culture, night sightseeing, cycling and food, theater and intangible heritage, Central Axis exploration, traditional Chinese medicine culture, and urban art renewal, catering to both domestic and inbound visitors. Three "cycling + Citywalk" cultural exploration experiences were launched on the same day.

  3. China Tourism News

    Sixth China Opera Festival Opens in Xiamen with Two-City Format

    The Sixth China Opera Festival opened on the evening of Sept 15 at the Minnan Grand Theatre in Xiamen, Fujian, with a gala concert conducted by Li Xincao and Yang Yang. Conductor Zheng Xiaoying, 97, returned to lead a classic piece, and more than 10 leading singers including Yin Xiumei, Yan Weiwen and Liao Changyong performed 23 classic opera excerpts. Running through Sept 30 in a Xiamen-Fuzhou two-city format, the festival features 16 productions and 31 professional performances across four tracks: showcase performances, seminars, public arts outreach and creative talent training. It is hosted by the Ministry of Culture and Tourism and the Fujian Provincial People's Government.

  4. China Tourism News

    10th Hebei Tourism Industry Development Conference Held in Cangzhou

    The 10th Hebei Tourism Industry Development Conference was held in Cangzhou from September 13 to 15. Centred on Grand Canal culture as its core IP, the conference featured live performances, folk markets and resource-matching activities. A cultural tourism scenario innovation session themed 'New Scenarios, New Formats Empowering Cultural Tourism Integration' brought together tourism authorities, major tourism enterprises, investors and academics. The 2026 Hebei cultural tourism resource-matching event produced more than 10 preliminary cooperation intentions. The conference also hosted the 2026 Grand Canal Intangible Heritage Tourism Experience Week and the first intangible heritage stunt pe…

Sep 15Tue
  1. Pinchain Tourism

    Shenzhen's First Immersive Space Park Opens

    On September 10, the Shenzhen Tian·Gongque Aerospace Science Exploration and Art Museum officially opened in Luohu District. Jointly developed by the Shenzhen Aerospace Intelligent Manufacturing Technology Research Institute and One Star Space (Beijing) Aerospace Technology Co., Ltd., and jointly operated by Shenzhen Aerospace Qiongyu Science Education Technology Co., Ltd. and Beijing Yixing Langyu Technology Co., Ltd., the venue spans over 3,800 square meters with 21 themed experience zones, positioned as a fusion space of "aerospace technology + digital art + space culture." It features a rocket launch area, satellite command and control center, 1:1 space station living module, lunar base…

  2. China Tourism News

    Jiangxi Promotes Integrated Development of Commerce, Agriculture, Culture, Tourism, Sports, and Hea…

    From September 8 to 9, Lu Xiaoqing, member of the Standing Committee of the Jiangxi Provincial Party Committee and head of the Publicity Department, conducted research in Ganzhou, emphasizing the need to leverage Jiangxi's cultural tourism resource endowments, promote the integrated development of commerce, agriculture, culture, tourism, sports, and health, and transform resource advantages into development and prosperity advantages. The research covered the Fushougou Museum, the New Era Civilization Practice Point in Longshan Shoufu Community in Chongyi County, the Sanqi Outdoor Sports Base in Guobu Town, Muxinji Homestay and Yangming Lake Visitor Center in Shangyou County, Yilian Technolo…

  3. China Tourism News

    Deep Integration Writes a New Chapter for Changchun's High-Quality Cultural Tourism Development

    Changchun's vice mayor outlined the city's 'four-in-one' approach to deep cultural tourism integration: culture as soul, people's livelihood as foundation, economy as priority, and technology as empowerment. Changchun has 9 historical cultural districts, 6 provincial-level or above industrial heritage sites, 1,687 immovable cultural relics, 415 heritage buildings, and 108 municipal-level or above intangible cultural heritage items. In 2025, Changchun received about 230 million domestic and international tourists, up 33.4% YoY, with total tourism spending of 360.99 billion yuan, up 19.3%. The 2025-2026 snow season received 114 million tourists and 159.35 billion yuan in spending, up 20% and…

  4. China Tourism News

    'Grandpa Gourd' Offers a Lesson for Tourism Development

    An elderly man in Shaoxing's Shusheng Guli area became known as 'Grandpa Gourd' after gourds grown on his balcony resembled a scene from the cartoon 'Calabash Brothers'. After a surge in visitors, he cut the gourds down, then hung them back up. The article notes that residential spaces unexpectedly becoming internet-famous attractions bring noise, congestion, safety hazards, and disruption to residents, with costs borne by the person and community while benefits are shared by platforms, bloggers, and nearby businesses. It suggests establishing rapid response and carrying capacity assessment mechanisms, transforming point-based check-ins into area-based experiences, and establishing communit…

Sep 14Mon
  1. China Tourism News

    Spanish Apprentice Showcases Taihe Banmian at CIFTIS

    The outdoor area of CIFTIS 2026 hosted the 'Super Wan' food market, where 26-year-old Spanish apprentice Song Xulin demonstrated Taihe banmian techniques including dough portioning, rolling and slapping. Song is a senior at Hefei University's International Education College. During a trip to Taihe County, Anhui in early July, he decided to learn the craft under Zhang Peng, a banmian chef with 16 years of experience. In late July, their 'Tai You Mian' team won the Fuyang district round of the 'Super Wan' food competition, which led to their invitation to CIFTIS.

  2. China Tourism News

    Industrial Tourism as a New Driver of Service Consumption

    An opinion piece in China Tourism News argues that service consumption is a key focus for expanding consumption, with tourism service consumption among the most promising growth areas. Industrial tourism, built on real production sites, industrial culture and interactive experiences, converts industrial space into experiential consumption venues, production capacity into cultural-tourism products and business travellers into leisure consumers, expanding consumption without large-scale new construction. The article proposes a two-way empowerment mechanism: industry supplies scarce scenes, technical education content and business traffic, while tourism adds brand cultural premium and opens se…

  3. Pinchain Tourism

    Hilton China Hotel Network Reaches 300 Destinations

    Hilton announced that its China hotel network now covers 300 destinations. It currently operates more than 1,100 hotels in Greater China, covering all provincial-level regions, all tier-one and tier-two cities and nearly 70% of prefecture-level cities, with select-service brands reaching nearly 40% of strong county-level tourism destinations. New destinations this year include Zhangzhou, Yuyao, Ningguo, Linxia and Wuyishan. Hilton also announced a partnership with the Henan Museum focused on rest culture, offering exclusive gifts and member experiences.

  4. China Tourism News

    Fuyang's Intangible Heritage Tourism Model: 3 National Projects, 167 Inheritors

    Fuyang District in Hangzhou is leveraging the Fuchun River landscape and intangible cultural heritage resources to explore a cultural tourism integration path centered on landscape, heritage and experience. Fuyang has three national-level intangible cultural heritage projects—bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival—plus over 100 provincial, municipal and district-level projects, and 167 inheritors at various levels. The district promotes living heritage use through models such as heritage plus scenic areas, villages, study tours, cultural creative products and festivals, but faces challenges including product homogenization, insufficient IP conversion…

  5. China Tourism News

    2026 CIFTIS Closes at Shougang Park with New Cultural Tourism Experiences

    The 2026 China International Fair for Trade in Services (CIFTIS) was held at Shougang Park in Beijing from September 9 to 13, with new cultural tourism experiences serving as a key highlight. The fair produced over 1,200 outcomes across seven categories, drew exhibitors and delegations from 90 countries, regions and international organizations, and hosted more than 1,830 offline and 5,300 online exhibitors. As of 12:00 on September 13, the core activity area recorded nearly 420,000 visits, up 36.6% year on year. The provincial, regional and Hong Kong/Macao/Taiwan exhibition area showcased service trade achievements, with Guangxi appearing for the first time as guest province of honor. The c…

  6. China Tourism News

    Grand Canal Intangible Heritage Tourism Week Launches in Cangzhou with 96 Heritage Items

    On September 12, the Wuhao Intangible Heritage Grand Market opened at Cangzhou Garden Expo Park in Hebei, marking the official launch of the 2026 Grand Canal Intangible Cultural Heritage Tourism Experience Week and the first Intangible Heritage Acrobatics Showcase. Centred on the theme "life scenes of canal households", the market creates a large immersive experience setting with five themed exhibition zones, gathering 96 premium intangible heritage items across seven categories including traditional opera, traditional crafts and quyi, of which 68 are provincial-level or above. Zones feature acrobatics such as Wuqiao acrobatics, Cangxian lion dance and Mengcun Bajiquan, opera and quyi inclu…