Skip to content
中文Subscribe

All updates

Today32items
Sep 11Fri
  1. China Tourism News

    Transport-Culture Tourism Integration Becomes New Growth Pole for China's Inland Shipping

    Ding Li, secretary-general of the China Ports and Harbours Association, said on the 9th at a special forum of the Inland Shipping High-Quality Development Forum (2026) in Wuhan that China's premium waterway tourism passenger route system has basically taken shape, with transport-culture tourism integration becoming a new growth pole for inland shipping. China's inland passenger volume reached 130 million in 2025, with Jiangsu, Zhejiang and Hunan ranking top three. Regions are building waterway IPs around the Yangtze, Pearl River, Beijing-Hangzhou Canal and Min River, launching integrated products combining cruises, night tours, study travel, intangible heritage and waterfront consumption, a…

  2. Pinchain Tourism

    Tuniu Releases 2026 Mid-Autumn and National Day Travel Trend Forecast

    Tuniu released its 2026 Mid-Autumn and National Day travel trend forecast, showing that booking and travel cycles for outbound and long-haul domestic trips shifted notably earlier. Families and three-generation groups accounted for over 70% of travelers; among those on National Day tours from October 1 to 7, over 35% departed before the holiday and over 10% left before Mid-Autumn to avoid crowds. Long-haul domestic travel led demand, with growing shares for independent travel and small pure-play groups, while short-haul outbound private groups were popular.

  3. China Tourism News

    Xiamen Launches Over 800 Cultural Tourism Events for Mid-Autumn and National Day

    On 10 September, Xiamen held a press conference on autumn and Mid-Autumn/National Day holiday cultural tourism work. Su Ke, deputy director of the Xiamen Municipal Bureau of Culture and Tourism, said Xiamen will launch over 800 events around themes such as good fortune, drama and public-benefit performances. On 11 September, the 2026 Xiamen Mid-Autumn Tourism Carnival launched, with residents and visitors able to experience citywide mooncake gambling at metro, bus, cruise, scenic area, hotel, community and commercial venues. Xiamen is also holding a Taiwan compatriot mooncake gambling competition with Kinmen and setting up an overseas compatriot venue in Malaysia. To welcome the 21st sessio…

  4. China Tourism News

    20 Cases Selected as 2026 Beijing-Tianjin-Hebei Sports Tourism Best Practices

    On the afternoon of September 11, the Sports Leisure and Outdoor Recreation High-Quality Development Forum was held at Shougang Park in Beijing, where 20 cases were released as 2026 Beijing-Tianjin-Hebei sports tourism best practices. They cover sports events, outdoor recreation and Winter Olympics legacy, with 9 in sports event-tourism integration, 5 in outdoor recreation-tourism integration and 6 in Winter Olympics legacy-tourism integration. The collection was organized by China Tourism News and China Sports Press, supported by the Beijing Municipal Bureau of Sports, aiming to deepen integration of sports events, outdoor recreation and Winter Olympics legacy with tourism.

  5. China Tourism News

    China Gold Museum Opens Trial Operation in Huadian, Jilin

    The China Gold Museum in Jiapigou town, Huadian city, Jilin province, began trial operation on the 9th. Jiapigou has over 200 years of gold-mining history and is known as China's first gold mine; in 1820 prospectors traveled upstream along the Weisha River to start local gold mining, and at its peak the area had 40,000 to 50,000 miners. Built by China Gold Group, the museum is described as China's only dual-theme museum of gold industry and revolutionary history, drawing on more than 2,000 exhibits and hundreds of historical images, and using century-old abandoned mine tunnels to create a 680-meter underground rail tour line. Huadian is building a gold-themed route around the museum and sev…

  6. Pinchain Tourism

    Fifth Meteorological Economy Forum Held in Beijing, Focusing on Energy-Meteorology Integration

    On September 10, 2026, the Fifth Meteorological Economy Forum was held in Beijing as one of the thematic forums of the 2026 China International Fair for Trade in Services, co-hosted by the China Meteorological Service Association, the Global Energy Interconnection Development and Cooperation Organization and Huanqiu.com. Under the theme of the 15th Five-Year Plan launch: climate change and resilient coordination of green energy, it focused on AI meteorology, new power systems, green energy and climate governance. Results released included a national wind and solar resource survey, a global annual renewable power generation forecast, and a meteorological solution for new power systems.

  7. China Tourism News

    Beijing Chaoyang Promotes Support Policies for Culture-Commerce-Tourism-Sports-Exhibition Integrati…

    On 11 September, at the 2026 CIFTIS Chaoyang District cultural tourism industry policy press conference, the Chaoyang District Culture and Tourism Bureau presented 2026 support policies for culture-commerce-tourism-sports-exhibition integration. In 2025, Chaoyang's 'eight policies' support funds were deployed, with 35 projects receiving 21 million yuan. The 2026 measures cover all formats: performing arts support for large concerts, music festivals and premium performances; special support for quality exhibitions selling 30,000 or more tickets annually; rewards for non-professional leagues based on audience and participant scale; funding for World's Top 100 exhibitions or UFI-certified proj…

  8. China Tourism News

    Shanghai's First AI-Glasses City Companion Pilot Lands in Yuyuan

    During the 2026 Inclusion Bund Conference, Shanghai's first AI-glasses city-companion pilot launched on 9 September at the Yuyuan scenic area in Huangpu District. Visitors wearing Qwen AI glasses can access historical commentary on old buildings, voice navigation, real-time translation and direct payment for goods, linking commentary, Q&A, navigation, translation and consumption while reducing phone searches and app switching. Dayuyuan said it hopes to interact with visitors intelligently, and Huangpu District cited its dense cultural landmarks and new consumption scenes as application space for AI terminals.

  9. China Tourism News

    Exhibition on Creative Talent Empowering Local Cultural Tourism Opens in Beijing

    On September 10, an exhibition on creative talent empowering local cultural tourism development opened in Beijing. Under the theme of pooling wisdom for cultural tourism and empowering revitalization, it features five sections covering an introduction, Ningxia, Xinjiang, Shanxi Loufan, and a conclusion, presenting the overall implementation and core results of the 2023-2025 action plan. The exhibition is guided by the Industry Development Department of the Ministry of Culture and Tourism and hosted by the Central Academy of Culture and Tourism Administration, running until December 10.

  10. Pinchain Tourism

    Ge Lei: What Kind of Tourism Professional Should We Become?

    Ge Lei, Secretary-General of the China Tourism Association, spoke at Beijing Union University's 'First Lesson' event, discussing the meaning and future of the tourism industry. He described tourism as a way of learning, growing and living, and highlighted three trends: cultural-tourism integration, industry crossover and experience-first. Ge Lei argued that tourism is the industry most resilient to AI disruption, and that sincerity is the greatest human competitive advantage.

  11. China Tourism News

    24th China Kunming International Flower Expo Opens 18 September

    At a 10 September press conference by Yunnan's provincial government information office, organizers said the 24th China Kunming International Flower Expo, 2026 Yunnan Coffee Expo, and 2026 Yunnan Tea Expo will run from 18 to 20 September at the Kunming Dianchi International Convention and Exhibition Centre. The flower expo covers 80,000 square metres with 8 professional halls, over 800 exhibitors from 21 countries and regions, and 28 side events. For the first time it has dual guest countries of honour: the Netherlands for flowers and Colombia for coffee, with Shandong as guest province for flowers.

  12. China Tourism News

    CIFTIS Cultural-Creative Zone Features Nearly 700 Park Products

    China Tourism News reported that the 2026 China International Fair for Trade in Services opened on September 9 at Shougang Park in Beijing, with themed zones showcasing traditional-style and trendy cultural-creative products. The Beijing Municipal Administration Center of Parks said its zone gathered 13 categories and nearly 700 products, with 28 new items launched during CIFTIS. Beijing Zoo, marking its 120th anniversary, brought nearly 70 products. The Beijing cultural-relics zone gathered new products from major museums, and the Beijing Yanjing Eight Crafts Museum displayed products using eight traditional techniques including gold inlay, filigree, and cloisonne. The Tongzhou zone launch…

  13. Pinchain Tourism

    China Records 499 Million Border Crossings in Jan-Aug, Visa-Free Entries Rise

    At the immigration management cooperation sub-forum of the 2026 Global Public Security Cooperation Forum (Lianyungang) held in Lianyungang, Jiangsu, on 10 September, it was reported that in January-August 2026, border inspection authorities processed 499 million border crossings, up 8.7% year on year. This included 242 million mainland residents, 196 million Hong Kong, Macao and Taiwan residents, and 61.287 million foreigners, up 10%, 8.9% and 19.5% respectively. Among inbound foreigners, 23.72 million entered visa-free, accounting for 77.6% and up 26.8% year on year. Authorities also inspected 28.148 million transport vehicles (aircraft, trains, ships, motor vehicles), up 15%. The National…

  14. Pinchain Tourism

    Influencer Hiking Guides Lead to Rescues; Experts Explain Liability and Platform Duties

    A woman in Beijing followed an influencer hiking guide into the mountains alone, found the actual terrain far harder than described, got lost in rain and fog with visibility under 5 metres and no headlamp, and was rescued by 15 team members after a seven-hour overnight operation. Experts say hikers, as fully capable adults, generally bear primary or full responsibility; guide publishers' liability depends on identity, purpose, profit motive and fault, with higher duties for commercial operators and high-reach influencers. Platforms may bear joint liability if they fail to act on risky content, including unopened wild areas promoted as routes.

  15. China Tourism News

    China's Ministry of Culture and Tourism Releases Sixth Batch of Forced-Consumption Cases

    China's Ministry of Culture and Tourism published its sixth batch of typical cases on forced consumption in the tourism market, covering 13 cases. Since March 2026, local culture and tourism authorities and cultural market enforcement agencies have continued a campaign against guide misconduct and forced consumption. Cases include arranging shopping or paid add-ons without tourist consent, unreasonably low-priced tours, and guides threatening or deceiving tourists into buying goods. Penalties included confiscation of illegal gains, suspension of operations, fines, and revocation of travel agency business licences.

  16. China Tourism News

    Major Casualties in Foreign Cargo Ship Fire at Qingdao Beihai Shipyard

    Xinhua reported that at about 11:15 on September 10, a foreign-flagged cargo ship caught fire while docked for repairs at Qingdao Beihai Shipbuilding Co., Ltd. in Shandong, causing major casualties. Xi Jinping issued important instructions calling for search and rescue of missing persons, proper follow-up and consolation work, prompt determination of the cause, and accountability in accordance with the law, while stressing thorough inspection and rectification of fire hazards. Li Qiang instructed that rescuers reach trapped persons, treat the injured, handle aftermath work, and prevent secondary disasters, with the State Council Work Safety Committee pressing safety responsibilities across…

  17. China Tourism News

    Fengning Builds Horse-Culture IP to Drive Multi-Sector Tourism

    China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.

  18. Pinchain Tourism

    Beijing Revises Museum Regulation Draft, Removing Guide Access Restrictions

    The Beijing Municipal Cultural Heritage Bureau responded to a petition on the guide-service clauses of the draft Beijing Museum Regulation, confirming that all 52 related opinions received during the public consultation from June 16 to July 19, 2026 were adopted. Restrictive wording in Articles 34 and 46, including the requirement that group or commercial tours may not be conducted without museum consent, was deleted to remove market-access barriers and ensure fair participation by market entities in museum interpretation services. The revised draft has been submitted to the Beijing Municipal People's Congress Standing Committee for review.

  19. China Tourism News

    CIFTIS Showcases XR, Robotics, and MR Tourism Applications

    China Tourism News reported that on September 10, CIFTIS venues showcased hands-on 'technology plus tourism' experiences. VITURE's XR glasses allow virtual tours of sites such as the Temple of Heaven and cover commuting, walking, and travel scenarios; Beijing Qiyuan Phoenix Technology presented digital heritage restoration, with a 'Longteng Wanli XR' store near Mutianyu Great Wall digitizing the site across historical periods. Capital Museum launched an MR experience. Songyan Power robots serve children's interaction and exhibition-hall guidance; two robots at the Beijing cultural-relics zone acted as shopkeeper and assistant to introduce artworks. Zhejiang Owei Technology's XR experience v…

  21. China Tourism News

    China's National Tourism Standardization Committee Opens Call for International Tourism Standard Pr…

    On 11 September, China's National Tourism Standardization Technical Committee issued a notice calling for international tourism standard proposals, to implement the National Standardization Development Outline and leverage its role as the domestic technical counterpart to ISO/TC228. Submissions must include an application form, drafting notes, and Chinese-English draft standards, due by 11 October 2026. Priority areas include diving services, sustainable tourism, accommodation services, gastronomy tourism, business travel, smart tourism, and new tourism formats.

  22. China Tourism News

    Sichuan Launches Autumn Features and 42 Travel Routes

    On the evening of 10 September, the 2026 'Leisure Sichuan · Autumn of Pingshan' culture and tourism promotion event opened in Pingshan county, Yibin. Under the theme 'Autumn Colors of Sichuan, Splendid Layer by Layer,' it showcased 92 autumn check-in sites, four layers of natural autumn scenery, five layers of cultural autumn themes, seven autumn activities and 42 Leisure Sichuan routes. The 42 autumn-themed routes are tiered by trip length and eight visitor groups including trend photography, families and self-drive travelers, and are integrated with Baidu App and Baidu Maps for route-based travel. China Railway Chengdu Group promoted autumn rail travel products with ticket-stub discounts…

  23. China Tourism News

    Bank of China Fujian Branch and Fujian Museum Launch Chuanfujin Gold Product

    On 9 September, Bank of China's Fujian branch and the Fujian Museum launched Chuanfujin: Shanchuang Fude, a new precious-metal product in the Chuanfujin series and a follow-up to the first release, Haina Fuyun. The gold bar features Fujian landscape and cultural symbols including the Wuyi Mountains, Jiuqu Stream, Gushan cliff inscriptions, Nanjing tulou, and Zhangzhou narcissus, with a fu character and coin pattern on the reverse. The partners said they will continue releasing products around the themes of fu sea, fu mountains, and fu arts to enrich finance-plus-culture-tourism offerings.

  24. Agoda Newsroom

    Agoda Partners with Kaohsiung City Government on Global Tourism Recognition

    Digital travel platform Agoda and the Kaohsiung City Government have signed a Memorandum of Understanding to support Kaohsiung's goals to elevate its profile as a global travel destination. The collaboration covers co-branded marketing initiatives on Agoda's platform, exchanges of market and tourism insights, and digital training workshops to build local industry capabilities. Agoda will produce the inaugural Taiwan edition of Agoda Dialogues, a filmed conversation with the Mayor of Kaohsiung unveiling the city's tourism vision and international positioning, to be distributed across Agoda's channels in October 2026. Agoda data shows Kaohsiung is one of the fastest-growing destinations in Ta…

  25. Pinchain Tourism

    Xiangshawan Desert Resort Upgrades as Visitors Shift from Sightseeing to Experiencing

    The Xiangshawan scenic area in Dalad Banner, Inner Mongolia is upgrading its desert resort offerings, shifting visitors from sightseeing to experiencing. Annual visits exceed 1 million, with a single-day record above 24,000 this year. The local government invested 44.28 million yuan in entrance landscaping and supporting works, completing 214 mu of greening, building an ecological parking lot with 3,686 spaces and five new communication base stations. Guanmianfang village now has over 30 homestays.

  26. Pinchain Tourism

    Shanghai Ports Top 30 Million Exit-Entry Movements This Year

    Shanghai General Station of Exit and Entry Frontier Inspection disclosed that as of September 9, exit-entry movements at Shanghai ports this year exceeded 30 million, with Pudong and Hongqiao international airports accounting for 28.239 million. The rise from 20 million on June 22 to 30 million took only 80 days. Foreign arrivals reached 4.732 million, up 19% year on year; 3.142 million, or over 66.4%, entered under visa-free or 240-hour transit visa-free policies. Shanghai border inspection continues to optimize staffing, open more channels and promote online arrival-card filing.

  27. China Tourism News

    2026 New Tea Beverage Trend Market Debuts at CIFTIS

    On 9 September, the 'World Milk Tea, Treasured Guangxi' 2026 new tea beverage trend market opened at the C12 outdoor block of Beijing's Shougang Park, part of the Guangxi guest-province series at the 2026 China International Fair for Trade in Services. The market brings together 20 exhibitors including leading national tea beverage brands, Guangxi supply-chain firms, and culture-tourism companies, with three themed zones; the Wuzhou zone features AI digital humans and smart tea-brewing robots. The market runs until 13 September.

  28. Pinchain Tourism

    China's New Exit-Entry Regulation Takes Effect Sept 15; Officials Clarify It Does Not Tighten Ordin…

    The State Council's Regulation on Exit-Entry Administration will take effect on September 15, 2026, comprising 19 articles. Responding to online claims that outbound travel would be comprehensively tightened and harder for ordinary people, the Ministry of Justice, Ministry of Public Security and National Immigration Administration clarified in a Q&A that such claims are misreadings. The regulation targets people deceived into going abroad, those using false grounds to illegally exit for cross-border gambling and telecom fraud, and those illegally transferring technology overseas. Citizens applying to travel, visit relatives, do business or study abroad with legitimate grounds and meeting le…

  29. Pinchain Tourism

    Fliggy and Eastar Jet Partner to Expand China-Korea Routes

    On September 10, Fliggy and South Korean low-cost carrier Eastar Jet signed a cooperation agreement in Hangzhou to deepen collaboration in digital marketing, membership benefits and AI. Eastar Jet covers East Asia, Southeast Asia and Central Asia, with China among its densest route networks, operating flights between some Korean cities and Shanghai, Yanji, Zhangjiajie, Yantai, Zhengzhou and Hong Kong, Macao and Taiwan. Fliggy data shows Chinese bookings for Korean travel products grew over 40% year on year this summer.

  30. TravelDaily China

    Fliggy Partners with Eastar Jet to Expand Low-Cost China-Korea Tickets

    On September 10, Fliggy and South Korean low-cost carrier Eastar Jet signed a cooperation agreement in Hangzhou to deepen collaboration in digital marketing, membership benefits and AI. Eastar Jet's China routes cover Shanghai, Yanji, Zhangjiajie, Yantai, Zhengzhou and Hong Kong, Macao and Taiwan. Fliggy data shows Chinese bookings for Korean travel products grew over 40% year on year this summer, while Korean inbound flight bookings nearly doubled.

  31. Pinchain Tourism

    Australia Leads Super Golden Week Long-Haul Market as Search Interest Doubles Year on Year

    As the Mid-Autumn and National Day Super Golden Week approaches, long-haul outbound travel interest is rising. A China Tourism Academy report lists Australia among the top 10 most satisfying overseas destinations for Chinese tourists in 2025; an Airbnb report shows Australia as one of the most popular Super Golden Week destinations, with search interest doubling year on year and some destinations up sixfold. In the year to June, Chinese visitors to Australia exceeded 1.1 million, up 18% year on year; overnight spending reached A$13.7 billion, up 27%. China-Australia routes averaged over 130 weekly flights in July, and China Southern's Guangzhou-Perth direct service now operates year-round.

  32. China Tourism News

    Hunan Inbound Visitor Spending Up 30.9% in First Half

    China Tourism News reported that Hunan is using culture and tourism to spur consumption through new scenes, incentives, and service quality. In the first half, total domestic and inbound visitor arrivals rose 4.94% year on year on a like-for-like basis and total visitor spending rose 4.58%; inbound arrivals reached 1.2573 million and inbound spending US$788 million, up 16.59% and 30.90% respectively. The province held over 2,000 consumption-promotion events, issued more than 50 million yuan in vouchers, and designated 20 provincial-level nighttime culture and tourism consumption clusters. Since July, Zhangjiajie's Tianmen Mountain has averaged 15,000 visitors daily, with inbound visitors ab…

  33. TravelDaily China

    Dossen's Boman Hotel opens at Wuhan Yangchahu metro station

    Boman Hotel, a mid-scale business brand under Dossen Group, has opened a new property in the Houhu business district of Jiang'an District, Wuhan: Boman Hotel Wuhan Central Hospital Yangchahu Metro Station. Located at the intersection of Hexie Avenue and Cuibai Road, it is a 5-minute drive from Wuhan Central Hospital Houhu campus, 15 minutes from Hankou Railway Station and 25 minutes from Wuhan Tianhe Airport, with an 8-minute walk to Yangchahu Station on Metro Line 6. Room types include business king, cinema king and executive suites; all rooms have smart butler systems, 65-inch HD TVs, projectors and high-speed Wi-Fi, with copying, internet, buffet breakfast and self-service laundry, plus…

  34. US BTS Statistical Releases

    U.S. Transportation Consumer Price Index Rises 6.2% Year-over-Year in August 2026

    The U.S. Bureau of Transportation Statistics released the August 2026 Transportation Consumer Price Index. From August 2025 to August 2026, the CPI for all transportation goods and services rose 6.2%. Transportation contributed 30.2% to the 3.4% increase in the price of all goods and services. Gasoline (all types) contributed the most to inflation, rising 27.4% year-over-year and contributing 25.6% to the annual change in the price of all goods and services. By item, the top three contributors to inflation in August 2026 were gasoline (all types) at +25.6%, airline fare at +6.0%, and motor vehicle maintenance and repair at +1.6%. The top three items dampening transportation's contribution t…

  35. Pinchain Tourism

    UTour Group Appears at 2026 CIFTIS with Over 2,000 Travel Products

    On September 11, the 2026 China International Fair for Trade in Services opened at Shougang Park in Beijing. UTour Group appeared with a 150-square-meter booth presenting over 2,000 travel products, including nearly 1,700 outbound and over 500 domestic products. UTour launched multiple value-for-money outbound deals covering Southeast Asia, Europe and Australia, along with a sign-up lucky draw.

  36. European Commission Press Corner

    European Commission Presents EU-India Free Trade Deal to Council for Signature

    The European Commission submitted proposals to the Council for the signature and conclusion of the EU-India Free Trade Agreement, seeking authorisation. If authorised, it would be the largest trade agreement ever concluded by both the EU and India. The deal would eliminate or reduce tariffs on 96% of EU goods exports to India, saving around €4 billion per year in duties, and improve market access and investment rules. The EU and India already trade over €180 billion in goods and services annually, supporting close to 800,000 EU jobs.

  37. European Commission Press Corner

    European Commission Approves €6.1 Billion for Ukraine's Air Defence and Defence Procurement

    The European Commission approved an additional €6.1 billion for Ukraine to procure defence products in air and missile defence, ammunition, drones and electronic warfare, funded under the €90 billion Ukraine Support Loan. The decision also enables Ukraine to procure PAC-3 missiles for Patriot systems, including via the NATO-coordinated PURL mechanism, and includes five derogations from standard eligibility conditions. With this approval, the €28.3 billion allocated for Ukraine's 2026 defence support has been fully committed.

  38. European Commission Press Corner

    EU Commission to Propose Digital Fairness Act

    EU Commissioner for Consumer Protection McGrath said at a Dublin conference on online safety for children and young people that the Commission will present a Digital Fairness Act (DFA) by the end of this year to close gaps in consumer protection rules for the digital age. The DFA could address dark patterns, misleading influencer marketing, unfair personalisation and personalised pricing, subscription-management difficulties, and drip pricing paired with dynamic pricing, and may consider switching off attention-maximising features by default and prohibiting loot boxes for minors. The Commission has already issued preliminary DSA findings against Meta and TikTok.

  39. Brazil ANAC News

    Brazil's ANAC Opens Second Call for Santos Dumont Platform User Survey

    Brazil's National Civil Aviation Agency (ANAC) opened a second call for an online survey aimed at improving regulated entities' experience with the Santos Dumont portal. Ongoing system adjustments include new navigation, a responsive interface, a guided tour, AI-assisted search for services and legislation, and personalised content based on the user or represented entity. The survey targets pilots, flight attendants, air operators, maintenance personnel, aerodrome operators and drone operators, among others, with registration from 7 to 20 September and interviews from 28 September to 9 October.

  40. Hospitality Technology

    Jersey Mike's Rides Digital Growth Toward $2 Million AUVs

    On its first earnings call as a public company, Jersey Mike's set a target to raise digital sales mix from 43% today toward 60-70% over time and to lift average unit volumes from $1.3 million toward $2 million. Digital marketing has risen from 1% to 20% of its marketing mix, and loyalty registrations are up 22% year to date. Virtually all stores have a second make line dedicated to digital orders to ease front-counter pressure. The brand also aims to double its domestic footprint to 7,500 locations.