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Sep 25Fri
  1. Skift Feed

    Vacation Ownership Shifts to Experience Access: HGV Runs 3,800 Events a Year

    In a Skift Global Forum decision brief, ARDA President & CEO Jason Gamel and Hilton Grand Vacations Senior Executive VP & COO Gordon Gurnik discussed how vacation ownership is shifting from lodging toward experience access. Gurnik said HGV runs about 3,800 experience events a year for roughly 725,000 owners, spanning its F1 Las Vegas Clubhouse, private concerts and the LPGA Tournament of Champions. Gamel said more than 75% of vacation-ownership purchasers are millennials and Gen Z, a younger base driving experience demand. They also noted owners can convert ownership into Hilton Honors points, and pointed to similar experience platforms from Marriott Vacations Worldwide, Westgate Resorts an…

  2. Pinchain Tourism

    '3 Days Off for 13' Boosts Holiday Lodging as Huazhu Bookings Rise

    With only three working days between Mid-Autumn Festival and National Day in 2026, the '3 days off for 13' leave strategy has created a super-long golden week, pushing the lodging market into an early booking boom. As of September 21, Huazhu Group data showed overall hotel booking rates for September 25 to October 7 rose about 2 percentage points year on year, with room nights up 22%. Top 10 first- and second-tier cities include Beijing, Shanghai and Nanjing; top 10 third- and fourth-tier destinations include Luoyang, Yangzhou and Guilin; top 10 county destinations include Jiuzhaigou, Yangshuo and Antu.

  3. China Tourism News

    Beijing Qianmen Changxiangli Urban Renewal Project Debuts

    On September 24 the Qianmen Changxiangli urban-renewal project on Xixinglong Street in Beijing debuted. Located in the Qianmen East area from Qianmen East Road to Caochang Santiao, it covers about 1.26 hectares across seven clusters and 16 plots, positioned around a "capital lifestyle" concept. Following integrated protection and organic renewal, it retains native courtyard trees and traditional components such as screen walls, old foundations and old doors and windows, using grouting reinforcement to protect distinctive "walnut brick" walls. Leasing focuses on small-and-beautiful designer brands and first-store economy, attracting Beijing and North China debut stores of brands such as Shan…

  4. IHG Newsroom

    IHG and UHM sign Garner Hotel Jim Corbett in India

    IHG has signed Garner Hotel Jim Corbett with United Hospitality Management (UHM) India, Garner's sixth signing in India. Located in Ramnagar, Uttarakhand, near Jim Corbett National Park, the 50-key hotel will be owned by Victorian Corporation and managed by UHM India, with opening scheduled for Q2 2027. Garner has reached 100 open hotels worldwide since its 2023 launch.

  5. IHG Newsroom

    voco debuts in East Africa with all-suite Nairobi airport hotel

    IHG's fastest-growing premium brand voco has opened its first East African property, voco Nairobi Airport Suites, featuring 112 suites about eight kilometres from Jomo Kenyatta International Airport, with a complimentary 24-hour airport shuttle and proximity to the Nairobi Standard Gauge Railway terminus. The hotel offers four dining venues and 623 square metres of meeting space, including the 235.33-square-metre Mara Hall for 160-180 guests, targeting transit travellers and long-stay executives.

  6. China Tourism News

    Super Wings Space Base Opens at Shanghai Happy Valley

    On September 25 the "Super Wings Space Base" opened at Shanghai Happy Valley. The immersive family-themed area spans 20,000 square meters with five themed zones and more than 20 featured attractions, the latest co-creation between Happy Valley Group and Alpha Group, and a practice of integrating a Chinese theme-park brand with an original Chinese animation IP. Built around a "star-core energy recovery" storyline, it covers themed rides, role-play, interactive installations and themed performances, combining family interaction, immersive experiences, themed dining and merchandise. It is the second site under Happy Valley Group's "urban IP entertainment home" strategy.

  7. Hilton Stories RSS

    Hilton's Tapestry Collection Debuts in Central America with Montara Hotel in Costa Rica

    Hilton announced the opening of Montara Hotel, the first Tapestry Collection by Hilton property in Costa Rica and Central America. Set in the mountains of Heredia, the hotel has 97 rooms including 38 suites, spans roughly 540,000 square feet of grounds with over 130,000 square feet of built facilities, and sits about 13 miles (20 kilometers) from Juan Santamaria International Airport and downtown San Jose. It offers approximately 12,700 square feet of event space for corporate retreats, social events and weddings, plus a 13,200-square-foot spa. The debut reflects Hilton's continued expansion across the Caribbean and Latin America, where it operates 315 hotels and resorts with a pipeline of…

  8. Hospitality Technology

    Starbucks Bets on In-House Tech, to Shutter 250 Stores

    Starbucks plans to open a technology hub in Chennai, India, in fiscal year 2027, bringing more work currently performed by third-party service providers in-house. The company is already using AI to build software for inventory tracking and maintenance management, and spends about $400 million annually on software. Meanwhile, as part of its Back to Starbucks plan, it will close 250 North American locations, about 1% of its more than 18,000 North American coffeehouses, and has completed remodels at more than 1,000 stores.

  9. Hotel Dive Feed

    People Inc. withdraws bid to acquire MGM Resorts

    People Inc. withdrew its proposal this week to acquire MGM Resorts International, leaving the resort operator to continue as a standalone public company. People Inc. made a go-private bid in June valuing MGM at more than $18 billion, and a special committee of MGM's board evaluated the proposed transaction over several months. Barry Diller, chairman and senior executive of People Inc., said the mix of ingredients did not come together as hoped, but the company still holds 66.8 million MGM shares, roughly 27%, expressed total confidence in MGM's management and prospects, and remains open to a strategic transaction. MGM board chairman Paul Salem said the board remains excited to lead MGM as a…

  10. Hospitality Technology

    Castle Resorts Rebuilds Web Platform with AI-First Stack to Unify 5 Reservation Engines

    Hawaii-based management company Castle Resorts & Hotels rebuilt its enterprise digital platform, CastleResorts.com, using an AI-assisted development model to aggregate its multi-property portfolio under a single direct-booking architecture. Its core technical approach is a unified booking interface that queries and routes guest searches across five distinct reservation systems spanning 20 properties in Hawaii, Reno and Auckland. The project bypassed traditional software agency models, completing the build in under four months for a low five-figure sum ($10k-$50k range), versus the typical 12-month timeline and high six-figure budget. The platform also structures its architecture and schema…

  11. Hotel Dive Feed

    Caesars shareholders approve Fertitta Entertainment's $17.6B acquisition

    Caesars Entertainment shareholders voted at a special meeting to approve Fertitta Entertainment's acquisition of the resort and casino operator. About 143.28 million shares, or 70.3% of outstanding stock, cast votes, with the majority in favor of advancing the $17.6 billion deal. Fertitta will pay roughly $5.7 billion for Caesars and assume about $11.9 billion of debt. The deal still requires antitrust clearance from the Federal Trade Commission and approvals in each jurisdiction where Caesars has gaming operations, which could take up to 10 months. Shareholders would receive $31 in cash per share if the deal closes by June 26, 2027.

  12. Skift Feed

    Hyatt CEO on Lessons From Owning Hotels and the Trend He's Most Excited About

    Speaking at the Skift Global Forum in New York City, Hyatt Chairman, President and CEO Mark Hoplamazian addressed hotel owners' pushback over costs and fees, saying the company's response comes down to mindset. He noted that for 67 of Hyatt's almost 70 years the company was the largest owner of its own hotels, so during Covid it faced the same crisis as owners in its portfolio; the estimated break-even occupancy for some larger hotels was about 43%, cut to 22% within six months, after which Hyatt shared the full playbook with its biggest third-party owner, Host Hotels.

Sep 24Thu
  1. Skift Feed

    Banyan Group Drops 'Sustainability' for 'Contribution'

    At Skift Global Forum 2026, Banyan Group Deputy CEO Ho Ren Yung said the group is talking less about sustainability and more about its contribution to the environment. She said people's eyes gloss over when you say sustainability and climate, and that the term has become overused, especially during events like Climate Week NYC. Banyan Group is reframing its work to re-engage the industry and its guests.

  2. Hotel Dive Feed

    My Place Hotels relaunches conversion-friendly Trend brand

    My Place Hotels of America relaunched its Trend by My Place brand at its 2026 convention in Miami, introducing a three-tier platform that gives independent hotel owners and conversion candidates a path into a national franchise system without heavy capital requirements. The tiers include Trend Hotels for modern select-service properties, Trend Hotels & Suites for transient and extended stay properties, and Trend Inns & Suites for well-located upper economy and midscale properties. Franchisees gain access to My Place's central reservations, systems and technology, and national sales platform. The brand originally launched in June 2020 but was sidelined during the pandemic.

  3. Skift Feed

    Hilton CEO: AI-Driven Project RISE Targets 75-100 Basis Points Owner Margin Improvement

    Hilton President & CEO Christopher Nassetta said at Skift Global Forum that the company launched Project RISE in mid-2025, targeting 75 to 100 basis points of owner margin improvement through AI and process redesign. He stressed that AI-driven efficiency should be a recurring program, not a one-off cut, and revealed Hilton scrapped its entire legacy technology stack seven or eight years ago to maintain agility. Nassetta also noted that non-residential fixed investment exceeded 10% in Q2 2026, giving the industry room for structural cost improvements, but the AI infrastructure spending cycle has not yet peaked, with winners and losers expected.

  4. Skift Feed

    Accor Bets on Asia With Market-Specific Expansion Strategies

    Accor is not pursuing a single Asia strategy but several market-specific expansion models. In China, the hotel giant is leaning on H World to help double its footprint to 1,600 hotels. In India, it is looking for new partners. In Vietnam, major developers are driving an unexpected surge in signings. Across the region, conversions and franchising are increasingly helping Accor tap into existing hotel supply. Duncan O'Rourke, Accor's CEO for Middle East, Africa and Asia Pacific, said China, India and Vietnam are very big for the company, but the development models to capture those opportunities are markedly different.

  5. Skift Feed

    Barry Diller Withdraws Roughly $18 Billion Bid for MGM Resorts

    According to Skift, Barry Diller's People Inc. has withdrawn its proposal to acquire MGM Resorts International, a potential deal valued at roughly $18 billion. People Inc., formerly known as IAC, holds a 27% stake in MGM and had been preparing a bid to buy the remaining shares. Diller, People's chairman and senior executive, commented on the withdrawal. The news concerns Las Vegas casino and resort assets and is relevant to hotel and gaming sector consolidation.

  6. IHG Newsroom

    Crowne Plaza by IHG opens Crowne Plaza Paris Marne-la-Vallée

    Crowne Plaza by IHG announced on 24 September 2026 the opening of Crowne Plaza Paris Marne-la-Vallée in Magny-le-Hongre, at the heart of Marne-la-Vallée. The hotel spans 2.5 hectares of landscaped grounds and offers 250 guestrooms and suites, most overlooking Golf Paris Val d'Europe. It sits about 40 minutes from central Paris and provides a complimentary shuttle to Marne-la-Vallée Chessy station and the region's theme parks. Event facilities include 1,500 square metres of flexible space, 14 meeting rooms and capacity for up to 400 delegates. The brand has 96 hotels and more than 20,400 rooms open across Europe, with a pipeline of 21 properties and over 4,300 rooms.

  7. Pinchain Tourism

    China Merchants Bank and Huazhu Club Launch First Co-Branded Credit Card

    On September 23, Huazhu Club, China Merchants Bank and Mastercard launched Huazhu Club's first co-branded credit card in Shanghai. The card has no annual fee for the first year and waives the second-year fee after six transactions; everyday spending earns Huazhu Club points redeemable for room charges, and meeting monthly spending targets earns up to 20,000 points plus a Gold membership trial. Huazhu Group has over 1.26 million rooms, ranking fourth globally, and Huazhu Club has over 300 million members with the world's highest member density per room.

  8. TravelDaily China

    Poly Hotels Details Vertical LLM Path, Lightweight Model Deployment Under RMB 100,000

    Zhang Ye, deputy general manager of Poly Hotels Management, disclosed to TravelDaily the R&D path and industry enablement plan for its hotel vertical large model. Poly argues general-purpose LLMs struggle to reach core hotel operating decisions due to data-security risk and prohibitive private-deployment costs. Its approach applies hotel-specific reinforcement learning on a general model base, then distills and compresses it into a lightweight small model retaining over 95%-98% of core capabilities, with deployment cost of only RMB 200,000, or even under RMB 100,000. The model is in internal testing for business analysis and is planned for external release in October or November.

  9. TravelDaily China

    Meituan's Hotel AI Jibai Serves Over 100,000 Merchants

    On September 23, Meituan released the full solution for its hotel AI product Jibai, covering the entire operating chain including business diagnosis, market assessment, pricing reference, budget management and review reporting. The solution includes the Jibai Lite edition for single-channel small and mid-sized hotels and the Jibai Flagship edition for multi-channel high-star and chain hotels, with built-in "AI expert teams" handling data analysis, diagnosis and recommendation generation, while final decisions remain with merchants. Jibai Lite launched in June 2025 and now covers 140,000 small and mid-sized hotel merchants.

  10. TravelDaily China

    Jiangmen Lingnan No.5 Hotel Opens as Lingnan No.5 Brand Enters the Qiaoxiang Market

    Jiangmen Lingnan No.5 Hotel officially opened in September 2026, jointly developed by Jiangmen Culture, Tourism and Transport Group and Lingnan Hotels Management Group. Located at No.2 Dizhong Road in the Changdi historic district beside the Jiangmen waterway, the hotel occupies a 1960s building whose Soviet-style structure was retained with an added single-storey arcade. It offers 15 rooms named after Maolong brush calligraphy motifs, plus the Wuhau Zhenwei restaurant, Baisha book bar and No.5 Coffee. It is about 15 minutes' drive from Jiangmen East Station and 25 minutes from Jiangmen Station, with access to Guangzhou and Shenzhen via intercity and high-speed rail.

  11. Accor News & Stories

    Accor Scales ALL Concierge Conversational AI

    Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.

  12. TravelDaily China

    Borrman Hotel Chongzuo Reports High Occupancy and Service Case

    Borrman Hotel Chongzuo Youyi Avenue Municipal Government Branch, under Dossen Group, reported operating data: last month's comprehensive occupancy rate reached 95% with 28 consecutive full-house days; September occupancy remained stable at 90%, with revenue per available room consistently above RMB 250. The hotel also received a thank-you letter from an elderly couple from Liaoning after staff explained local attractions, purchased high-speed rail tickets from Chongzuo to Guilin and booked a Guilin hotel. Since opening, guest ratings on OTA platforms and the official website are 5 and 4.9 respectively.

  13. Accor News & Stories

    Accor's MGallery Collection Opens Nírema Hotel & Spa Samos in Greece

    Accor's MGallery Collection opened Nírema Hotel & Spa Samos in September 2026 at the entrance of Vathy on the Greek island of Samos. The property features 72 rooms, including eight suites with private pools, and a private beach. Managed by SWOT Hospitality Management, the hotel draws design inspiration from Samos' winemaking traditions and the philosophy of Pythagoras, offering a signature wine ritual. This opening marks MGallery's fourth property in Greece, with four additional hotels in the pipeline, including in Chania and the wider Athens region.

  14. China Tourism News

    Beijing Cloisonne Court Art Exhibition Opens at Prince Gong's Mansion Museum on 25 September

    From 25 September, the exhibition 'Resplendent Imperial Vessels, Glorious Revival: Beijing Cloisonne Court Art' will open in the East Zone 2 gallery of the Prince Gong's Mansion Museum, co-hosted by the museum under the Ministry of Culture and Tourism and the Beijing Enamel Factory Co., Ltd. It displays replicas of representative Yuan, Ming and Qing cloisonne objects and nearly 58 original works by contemporary master craftspeople. Three sections trace the craft's development, and the exhibition runs until 6 December, closed on Mondays. Master lectures and hands-on craft experiences will also be offered during the run.

  15. China Tourism News

    Holiday Hotel Bookings Peak as 13-Day Leave Strategy Drives Longer Stays

    With only three days between this year's Mid-Autumn Festival and National Day holiday, the 'take 3 days off for 13 days' leave strategy has gone viral, pushing hotel bookings into a peak period. Meituan data show Shaanxi's overall culture and tourism bookings rose 50% year on year during the holiday, with hotel and homestay bookings up 49%. Gao Wen, manager of Xi'an Yaman Oriental Courtyard Hotel, said Mid-Autumn was the hottest period, with occupancy near 80% on Sept 25-26, while the National Day peak shifted to Oct 2-3. Platform data show users booking flights to two or more destinations rose 70% year on year. Hoteliers report a rising share of 4-5 night stays, with both average spend and…

  16. TravelDaily China

    2026 TravelDaily Accommodation Summit Focuses on Stock-Market Shift and AI Operations

    On September 22-23, the 2026 TravelDaily Summit & Digital Travel Show was held at Shanghai International Convention Center, split into three forums: the TravelDaily Summit, the Accommodation Summit and the Business Travel Digitalization Summit. The September 23 Accommodation Summit centered on Chinese hotels moving from scale expansion to value deepening, covering macro mobility trends, local brand leaps, AI operations, mid-to-high-end breakthroughs, regional group transformation and global competition. Executives from BTG Homeinns, Huazhu, Hilton, IHG, Shangri-La, Meituan, Wanda Hotels, Fliggy, Atour, Jin Jiang, Marriott and Delonix participated.

  17. Skift Feed

    Sierra and OpenAI's Taylor on AI's Broad Impact on Travel

    Bret Taylor, founder of Sierra and chairman of OpenAI's board, said at Skift Global Forum that AI agents can already handle the entire journey — booking, pre-arrival, in-stay and post-stay — as one continuous conversation. He criticized companies that route customers between departments, saying shipping your org chart should never happen in the world of AI. Taylor said the difference between marketing and service is just who initiates the conversation, and that every company's agent will eventually handle booking, onboarding, cross-sell and service as a single interface. He also said over-constraining AI produces worse results, and companies should set goals and guardrails instead of script…

  18. Hospitality Technology

    Long John Silver's Advances Digital Transformation

    Long John Silver's, a seafood and chicken chain with nearly 500 locations, is advancing a digital transformation led by Tim Newton, chief technology officer and head of brand operations, who joined in 2024. The brand upgraded its point-of-sale system to a cloud-based setup in 2019 and is now replacing static cardboard menu boards with digital displays, testing computer vision and predictive analytics at the drive-thru speaker box, and piloting five voice AI solutions. With average unit volumes of $1.1 million, any technology added must make financial sense and fit a demographic that includes older and more rural guests. Newton said tech integration is not about cutting labor but redistribut…

  19. Skift Feed

    Wyndham CEO: Gen Z Now Makes Up Nearly 10% of Membership Base

    Wyndham Hotels & Resorts President and CEO Geoff Ballotti said at the Skift Global Forum in New York that Gen Z now accounts for nearly 10% of the company's revenue and membership base, up from around 3% three years ago. Combined with millennials, that share has risen from roughly the high 20s to approaching 40%. Ballotti called the demographic's downstream earnings potential important, and said reaching it requires more than a competitive points program, with experiences playing a key role — for example, dozens of packages built around the Harry Styles world tour through a partnership with Madison Square Garden.

  20. Hospitality Technology

    How Church's Texas Chicken manages tech creep

    At the Restaurant Technology Network's (RTN) September town hall, Jeff Caplan, Senior Vice President and Chief Technology Officer of Church's Texas Chicken, shared how to manage growing technology demand with limited resources. Church's has more than 1,500 locations worldwide, and the broadening scope of technology, accelerated by AI adoption, is increasing pressure. Caplan grounds every technology decision in maximizing unit-level economics, focusing on guest experience, making it easier to prepare great food, and making restaurants easier to manage. About 80% of U.S. locations are franchised. The company is building a corporate data lake producing AI-based and traditional analytics delive…

  21. Hotel Dive Feed

    Accor Launches AI Travel Concierge ALL Concierge Across Full Journey

    French hospitality group Accor announced the launch of ALL Concierge, an AI-powered conversational travel tool designed to guide guests from initial travel inspiration and hotel comparison through to booking management and post-stay support. Accor calls it the hospitality industry's first end-to-end conversational travel companion deployed at scale. Following a pilot phase, the tool will roll out across Accor's global digital channels, including the ALL Accor website, mobile app, and messaging platforms such as WhatsApp and iMessage. Accor also debuted The Butler, an AI tool for hotel teams. Alix Boulnois, Accor's chief commercial, digital and tech officer, said the launch is part of Accor'…

  22. Skift Feed

    Hilton CEO Sees More Room to Improve Owner Margins

    Hilton President and CEO Christopher Nassetta said at the Skift Global Forum in New York City that hotel owners have had an abnormal, difficult decade — from the aftermath of the 2008 financial crisis and anemic growth in 2017-2018, to the pandemic wiping out more than 90% of revenue, a stimulus-fueled recovery, and then weak growth with high inflation. He said he began developing a response in late 2024 and early 2025; Hilton launched Project Rise last June and rolled it out this year, committing to return 75 to 100 basis points of incremental margin to owners.

Sep 23Wed
  1. Hotel Dive Feed

    7,000 union hotel workers in Chicago authorize strike

    More than 7,000 Chicago hotel workers with Unite Here Local 1 voted 85% to authorize a strike over better wages and benefits. Contracts expired Aug. 31, and a strike could be called at any time, which the union says would be the largest hotel strike in the city's history. Employers include Hilton, Hyatt and Marriott International. Workers seek higher pay to keep up with inflation, healthcare and pension benefits, civil rights protections and safer workloads. The Illinois Hotel & Lodging Association said it is deeply concerned about the negative impact on employees, visitors, hotels and the city, but impacted hotels have robust contingency plans and plan to remain open. Chicago's last major…

  2. Hotel Dive Feed

    Hilton debuts Home2 Suites Clean Energy Prototype

    Hilton launched the Home2 Suites by Hilton Clean Energy Prototype, an optional design concept for the upper-midscale extended-stay brand featuring all-electric systems, renewable energy and high-efficiency building technologies, and its first prototype designed for zero operational emissions. Hilton says it addresses rising hotel operating costs and evolving energy markets, with potential annual energy cost reductions of 18% to 40% and roughly 30% greater energy efficiency. Energy modeling in San Jose, California, found an estimated 32% annual energy cost reduction, a $670,000 increase in potential asset valuation and a 0.6% lower net cost to build versus the traditional prototype.

  3. Skift Feed

    Royal Caribbean to Buy 50% Stake in Sandals for $3 Billion

    Royal Caribbean Group is acquiring a 50% stake in Sandals Resorts and Beaches Resorts for about $3 billion in cash, valuing the business at roughly $6 billion. The 50% figure was disclosed in a U.S. Securities and Exchange Commission filing, and the deal is expected to close in early 2027 subject to approvals. It marks Royal Caribbean's biggest step from sea to land, covering the family-owned Caribbean all-inclusive brands.

  4. Business Travel News

    Accor Launches ALL Concierge Conversational AI Assistant

    Accor announced the launch of ALL Concierge, a conversational AI assistant that helps with inspiration and destination search, hotel comparison, booking changes, in-stay questions and loyalty coaching on optimizing status and points. The tool is available in 11 languages via the ALL Accor app, Accor's website and the WhatsApp and iMessage messaging channels. Accor SVP of data science and AI Nicolas Maynard said next steps include more languages, local experiences and full integration of loyalty partners beyond Accor. Chief commercial, digital and tech officer Alix Boulnois said the tool does not currently assist with meetings and event spaces, but that this is on the roadmap.

  5. Pinchain Tourism

    Hard Rock Hotel Malta Opens, Adding an Upscale Landmark to St. George's Bay

    The five-star Hard Rock Hotel Malta officially opened this month with Hard Rock's signature guitar-smashing ceremony at St. George's Bay, marking the brand's first entry into Malta. About 20 minutes' drive from UNESCO World Heritage site Valletta, the hotel has 397 rooms, 11 pools, more than 10 dining and bar venues, nearly 4,000 square metres of Rock Spa and Body Rock fitness space, and a 466-square-metre ballroom. The project brought EUR 350 million in direct investment to Malta's tourism sector and created hundreds of jobs.

  6. Accor News & Stories

    Novotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme

    Novotel and Paris Saint-Germain unveiled 'The Long Game', a global programme translating Novotel's 'Longevity Everyday' vision into immersive hotel experiences, a worldwide digital content platform and a new campaign. The programme spans seven Novotel hotels across five continents, built around four wellbeing pillars—Eat, Sleep, Move and Meet—co-created with five Paris Saint-Germain Legends. Each hotel features themed spaces and QR codes unlocking exclusive player videos and tips; a global campaign launches in Q4.